Today, with over 2.3 billion users Facebook is the most used social media platform. Facebook is adored because of the mesmerizing features, and one significant one is the Facebook Group Feature.
Nowadays, firms use this feature for promotional purposes of their goods and services. And it’s very much effective. With the help of Facebook Groups, many firms have successfully acquired many new clients.
Why do firms use Facebook Groups as a platform for promotional activities?
- Today a large number of people are on Facebook.
- Through Facebook Group, it is easier to get to the targeted audience.
- Easy way to engage and communicate with clients through Facebook Group.
- A cheaper way to promote your goods and services through Facebook Group.
- Given below are some strategies that may help you in acquiring clients for your company through Facebook Group.
- Join suitable Facebook Groups
- Promote your product or service through Advertising on Facebook Group
- Offer free advice to the members of the group
- Make your own Facebook Group
- Invite all Facebook Friends to be part of the created group
- Get in contact with influencers
- Innovative and interactive posts
- Great engagement all group members
- Hosting contests and rewarding your customers
- Be very active
- Additional Sources
Given below are some strategies that may help you in acquiring clients for your company through Facebook Group.
Join suitable Facebook Groups
If you do a little research on Facebook then you will notice that there are countless Facebook Groups. It is very obvious that you will not be joining all the groups that you find in front of your eyes.
So the question is which groups should you join so that it can help you leverage some customers? You should join those groups where you will find customers related to your domain of work.
Suppose you have a cosmetic business. You will find numerous groups on Facebook which is related to cosmetics. So you should join those groups where you will find your targeted audience.
Promote your product or service through Advertising on Facebook Group
In the world of Advertising, try to promote your products and services through advertisement. You can advertise your services with the help of interactive images and videos.
Before posting keep in mind that the post is for your community members so be aware of their likes and dislikes. Don’t advertise too much. If you post unwanted images and videos, it may hamper the reputation of your company and you may lose some of your members.
Offer free advice to the members of the group
If you are knowledgeable enough then it better to share it with others. You will find many circumstances where your buyers will find difficulties in understanding your products. In such a situation, you should help your customers by providing them free advice. This type of service is widely known as ‘customer services’.
We all know how customer service builds a reputation of a company. Facebook group is a great platform to provide quality customer service facilities free of cost. This will definitely help you in gaining many new prospects for your company.
For Example: Instant Pot, a cooker brand has a Facebook group named ‘instant pot recipes’. It has around 500k members. They solve every query regarding their product that people have. They also suggest how to use their product in an efficient way.
Make your own Facebook Group
Sometimes you will often face difficulties in reaching your targeted audiences if the Facebook group is not your own group. There are many guidelines and rules that you must follow in groups that are not yours.
It is recommended that you should make a group of your own and invite friends, relatives and people that you already built connections within other groups or outside. Such things give you freedom in posting as per your wish and make it easier for you to reach out to your customers and prospects.
Invite all Facebook Friends to be part of the created group
As mentioned in the previous point, you can invite your Facebook friends to join your group. Such invitations not only increase your group members but also increases traffic on the channel. With more people, you get to engage with them more often.
Also, with more people joining your group there will be a high probability that more people who will be aware of your product and the news of your product will circulate more rapidly which will result in more people buying your services.
Get in contact with influencers
People often follow their favorite celebrity and non-celebrity influencers on Facebook. So, if you get in contact with few influencers and through them promote your firm then you will get many new followers.
You can share images and videos of your company’s brand ambassador on your Facebook group. This is a tested tactic that draws in loads of big clients.
Innovative and interactive posts
Don’t post nonsense. Be very innovative while posting. Your posts should convey the message that you want to tell your customer. If you are posting interactive images and videos in the then you will get a lot of likes, views, comments, and shares.
With more sharing of your posts, your product automatically gets promoted. Many people will start to know about your product and service which will eventually help you in leveraging many new clients.
For Example: If you see posts of a group named ‘National Geographic’ you will see how interactive and interesting posts they post. With around 375k members, the engagement is amazing.
Great engagement all group members
There is a theory in marketing that says, high engagement with customers brings in more customers. Ever thought, why?
The answer to this is that when you engage with more customers then those customers start to feel good about your company, they show loyalty to your company, and with that, they often talk about your company in their friend circles and through that more people start to know about your company and you get more clients in the future.
In Facebook Groups, you will find many existing customers of your company. Try to engage with them, be friendly with them, try to reply back to them as much as possible. This will make your company’s relation with those clients strong and eventually you will get more customers in the future.
Hosting contests and rewarding your customers
People join Facebook for entertainment purposes. So, if you try ways to entertain your community members then it will help you to acquire more clients.
- How to entertain your clients through Facebook Group?
First of all, you can hold various contests on your group on a consistent basis. Give some cool prizes and giveaways to the winners. Such rewards provide an extra incentive for your group members to participate in those contests.
Many companies adopt such strategies to attract many customers across Facebook and with the time you will see your group’s total subscription rise.
Be very active
Through studies, it is found that if we don’t connect with our customers or clients on a regular basis then there is a high probability that we may lose those clients in the future.
To avoid this, keep in touch with your customers through your posts. Be very active in the group and keep posting maintaining consistency on a regular basis. Comment on your posts and remain engaged with the members of the group, answer their questions, and reply to them whenever necessary.
For Example: Peloton, an American company that manufactures exercise equipment has a group on Facebook which has over 90k members. The members of that group remain very active. They post around 300 posts on a daily basis.
Frequently Asked Questions on how to acquire clients from Facebook
Yes, definitely. Advertising about your service or product on the Facebook group will definitely help you in acquiring new clients.
You should post very frequently. At least 30-40 times a day to maintain an engaging audience. But remember post useful and related contents
Facebook doesn’t limit you from joining groups. That means you can join as many groups as you want. But you shouldn’t do that. You should only join groups where you find your relevant clients.
In this digital world, Facebook Group is a promising platform for marketing. With its help, you can promote your product and reach a large audience across the world.
The above-mentioned strategies will definitely help you in bringing in new clients. But with so many changes happening around you should keep thinking of new ways to acquire new customers.
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