Adidas: 15 Top competitors and Alternatives

Adidas is a German multinational company with significant footprints worldwide. Founded by Adolf “Adi” Dassler nearly in 1924, the Adidas group continues to serve a vast customer base in all-around markets.

The corporation significantly designs and manufactures a prolonged series of shoes, clothing, and accessories. It is the second-largest shoe manufacturer in the world after Nike. 

Described as “The three stripes company,” – Adidas has been known for 97 years for its clothing and shoe lines. As of 2021, Adidas booked a net profit of $2.3 billion with more than 57,000 employees in its continuing operations.

Adidas’s competitor’s list:

Nike

Founded in 1964, Nike is the world’s most popular and largest multinational athletic apparel company. Formerly it was known as Blue Ribbon Sports and became Nike in 1971 after the Greek goddess of victory.

The company is widely known for making the best apparel, footwear, and sports equipment with enthralling design lines. Recently, the company has a brand value worth $122.3 billion and has over 76,000 employees worldwide.

Nike is the largest supplier of athletic clothing and shoes globally and the biggest manufacturer of sports instruments, with revenue over US$37.4 billion as of 2020. 

Puma

Puma SE or Puma (brand name) is a German multinational company that designs, manufactures, and distributes superior levels of casual and athletic footwear, apparel, and other sports accessories.

Founded in 1948 by Rudolf Dassler, the company continued to thrive for 74 years in the global market and became the third-largest sportswear manufacturer worldwide. In 1948, Rudolf and his brother Adolf “Adi” Dassler decided to split up, establishing two different entities – Puma & Adidas in Herzogenaurach, Germany.

Last year, Puma generated worth €6.8 billion, with over 13,000 employees worldwide. The company also distributes an assortment of products in more than 120 countries.

Eastbay/ Foot Locker Inc.

Eastbay is one of the grandest American suppliers of exquisite streaks of athletic footwear, clothing, and sports gear. Since 1997, this company has had a massive footprint in the global market, which is recently known as Foot Locket Inc.

After the retirement of founders Art and Rick, the corporation continues to thrive, reflecting its international commitment to supplying the demand for athletic footwear and apparel.

Presently, the company stands with a net value of US$6.6 billion, with over 300 stores operating in 28 countries.

Reebok

Reebok is supremely known for its classic collection of sports shoes, clothing lines, and other sporty accessories. It’s an American company with a global presence – for fitness wear and athletic footwear.

This company has had a massive footmark since 1895 and became the dream brand of fitness freak people around the world. This sporting goods company currently has regional offices in Amsterdam, Montreal, Hong Kong, and Mexico City and majorly does its business in Asiatic territories.

It sells freestyle fitness, running, and CrossFit sportswear – footwear and clothing as a prime genre. 

Under Armour

When naming sports equipment companies, the Under Armour name must be there. It’s an American company with a global mark that majorly manufactures casual to sporty shoes and clothes.

Mainly operating from Baltimore, Maryland, the company has had its international headquarters in Paris, Seoul, Austin, NY, Panama city, Portland, Shanghai, and more. Since 1996, Kevin Audette Plank’s company UA Inc has gathered total assets of US$4.84 billion.

However, under the guidance of Patrik Frisk (current CEO), Under Armour now manufactures athletic shoes, jackets, shirts, t-shirts, hoodies, shorts, leggings, pants, sports bras, bags, and other funky accessories. 

ASICS 

In the production of sports shoes and accessories, ASICS America is a step ahead in the track. This Japan-based multinational company features a dynamic collection of running shoes, activewear, and athletic gear – designed for a wide range of sports.

Started in 1949 by Kihachiro Onitsuka, the company has often been ranked top for inventing cool sneakers and running shoes.

In 2018, ASICS generated ¥386.66 billion in revenue due to its product lines, including sneakers, sandals, sports hoodies, jackets, t-shirts, pants, shorts, compression garments, socks, bags, and other accessories. 

Lululemon

Founded in Vancouver, Canada, in 1998, Lululemon Athletica focuses on designing and manufacturing technical athletic apparel for yoga, sports training, running, and other sweaty pursuits.

All Lululemon transformational product collections are to inspire a healthy lifestyle and provide an experience, enabling people to live a life they love.

After operating for 24 long years, the company expanded its products to lifestyle apparel, accessories, and other personal care by-products. With 491 international stores and online businesses, Lululemon drove US$6.26 billion as of 2021. 

Converse

Converse is an American-based multinational shoe manufacturing company that designs, produces, distributes, and licenses athletic shoe models like sneakers, skating boots, and other footwear.

It’s a lifestyle brand that offers a comprehensive range of classic clothing lines, sports gear, and accessories. Converse was founded in 1908, a subsidiary brand of Nike since 2003, and continued to dominate the American athletic shoe market for 114 years.

The company has made a trademark with pre-eminent features like the All Star’s rubber sole, star emblem, smooth toe surface, wrap-around strip, etc. By presenting its own creation, Converse forged US$1.91 billion as of 2019’s reports. 

New Balance

There are no other shoes that can tackle your pace of workouts with confidence without compromising on performance than New Balance. It’s an American company with headquarters in Boston, Massachusetts, that came into the limelight by designing cool running shoes and stylish clothes designs.

The William J. Riley founded company became one of the world’s prominent sports apparel and footwear manufacturers, dominating the European market at a deck. In contrast to its competitors, New Balance brought over 990 different models with dynamic technical features.

As of 2018, the corporation has made total profits of approximately US$4.5 billion dollars with the assistance of 5,497 worldwide employees. 

FILA

This Italian company was founded in 1911 and running its business in the international sports gear market.

By designing and manufacturing the industry’s top and premium quality shoes and apparel, the brand has grasped the lead over the sports good manufacturing industry under the shade of Ettore and Giansevero Fila.

Initially, FILA had headquarter in Biella, Piedmont, Italy, which later shifted to Seoul, South Korea, in 2007. FILA holds the largest shareholders, including National Pension Service – 13% and Piemonte Co., Ltd – 20%. It has many offices in 11 international territories.

Originally, the company used to make public clothing, primarily underwear. Later, it moved into sportswear, endorsing tennis player Björn Borg and became a popular name in the sportswear industry. 

Hanesbrands

Hanesbrands is a leading marketer in the American industry, responsible for manufacturing activewear and innerwear of premium range and quality.

This America-based apparel brand designs unique types of apparel for men, women, kids, and youth, certainly! It sells to the direct consumers and supplies products for global demands.

Founded in 1901 by John Wesley Hanes I, Hanesbrands target the markets of Europe, France, Spain, Italy, and Germany and generated revenues of 700 crores USD as of 2019. In the apparel segment, it’s one of the major competitors of Adidas. 

Anta Sports

Established in 1991, this Fujian-based company became one of the leading and dominating sports products manufacturing companies globally.

With a powerful range of sportswear collections like shoes, clothes, and accessories, Anta Sports became a prime competitor of Adidas. In 2019, the company is reported to induce $5 billion in revenue.

It grew at a CAGR of 18% over the past ten years. As of 2020, Anta Sports has grasped the industry with 15% of China’s market share and evolved into one of the massive sportswear brands in China. 

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