Fashion Industry has a cutthroat competition when it comes to small and medium businesses. It is one of the world’s largest industries, separated into several product segments and classes and operated by many different types of small and big businesses. Fashion is all about identity and creating an outside expression of who you are on the inside. And that’s exactly why branding and marketing is everything for fashion.
Building a fashion business is all about creating and marketing a brand. New marketing ideas matter a lot because for the success of your business it is important for your brand to stand out from the others. Lack of proper marketing plan has led to the unexpected end of the journey of many fashion businesses.
As Paul Smith, a renowned Fashion Designer, very rightly said “You can find inspiration in everything. If you can’t, then you’re not looking properly.” So just keep looking around and find your own brand identity that is unlike any other. While you are at it, also keep in mind these amazing marketing ideas that can be of great help for the marketing of your Fashion Brand-
Name and Logo
Customers always associate products with name, color, and experience. That name, color, and experience can be given to your products only through a remarkable Brand name and logo. Your brand name must be unique, catchy and easy to understand. It should also deliver the essence of your products and services. Your logo should also be along the lines of the brand name and should have a professional design blended with style and fun.
The logo is like the face of your product. It gives your business the necessary brand recognition in the market.
One of the most important aspects of marketing in the Fashion industry is to stay consistent with your brand. As Fashion is all about creating a brand, if your customers do not identify with your brand and are not able to perceive the message and the tone of your brand; they will eventually lose interest in buying your products. Be unique, choose your style and stay consistent with it. That’s the secret!
Collaboration is a very smart way to reach out to an entirely new customer base. You will not only be attracting a new audience but also your brand’s reach will multiply like never before.
The collaboration will give you access to a whole new customer base of another brand and that will present your brand with many opportunities during the collaboration and in the future. Very often, two Fashion Brands even collaborate and make an entirely new product! The new product not only attracts a new audience but also acts as a great marketing tool.
Example: Nike, the sports giant collaborated with luxury brand Louis Vuitton. Although this one’s a very surprising and unexpected collaboration, the truth is that it worked as a fantastic marketing move.
Businesses affiliated with the fashion industry must sponsor events in order to stay in the game. It could even be a small fashion show locally organized in a school or a shopping mall. This would be a spectacular way to get your business noticed by everyone, including the local press. The point is that such an event and your brand’s name associated with it will make people aware that of your brand’s existence and we all know how significant Brand recognition really is for a Fashion Business.
Offers and Discounts
Last but not the least, promotional offers and discounts as a marketing tool are never out of ‘fashion’ in any industry. Customers always welcome discounts and offers, and more often than not they constantly show up to check out the collection. Make sure you have an excuse to roll out discounts and offers, like a festival for example.
Create a Powerful Clothing Label
All Purchases decisions depend on the Image and Quality of fashion products. you need to make a brand label that helps you to sell the Product ar desired rate. This Process takes a time and continuous Efforts will make it Fruitfull. You have to Create hypes around your business through different events and Platforms. Inspiring banner in the Store, help you to get that image which helps to sell the Product.If you love fashion why not take the plunge by starting your own clothing line.
It’s the best way to get a huge Customer base. It requires somewhat more budget to go with a marketing idea. It’s always better if you are endorsing a Local, or any Country level celebrity to promote your products. It’s anyone who is matching with your Product style like Athletic, Actor, Writer, Businessman, etc. The idea is quite simple: Celebrities’ fans adore them and trust their opinion and choice. Through that, your brands get more audience and buzz for your Business.
Advertising and Print Media Coverage
This is the Traditional Method of Promoting Product or Service. but by doing some creative and quirky tricks you can get more buzz. Just like newsjacking marketing. You can get Attention of Audience by using hot news or a trending topic adding with your brand update on any medium. through that, you Can opportunity to show your brand in front of Future Customers.
Read more: Steps to Success in Clothing Startup
But always remember, that the end of the day the success of your brand will depend on your confidence and the passion towards your business. One of the greatest apparel designers, Coco Chanel, famously quoted “I don’t do fashion. I am fashion.” I end the blog on this note.