Customers like to decorate their homes through interior designing. Marketing an interior design business is not as easy as the preferences of one customer will vary from another. You need to have sharp and creative marketing techniques that are appealing to each one of your customers.
How to promote your Architecture Firms?
- Build an appealing website that reflects brand identity and portfolio.
- Get a Partnership with specialists or contractors to build your business.
- Offer business cards in the foyer, partners, and use signage in a premise to tempt new leads.
- Promote your architectural design business at relevant events such as trade fairs or conferences to demonstrate your expertise.
- List your business in web directories and Google Maps.
- Organise seminars, sessions, or events to make a connection with people.
Here are a few marketing ideas that can make your Architecture Firms business a profitable venture.
Create awareness among the people about your interior design business through advertisements. Find out new and creative ways of advertising your business as that will help you to reach out to the target audience. Print advertisements in local newspapers and magazines. Inform the people about the launching or inauguration of your business through front-page advertisements in newspapers. Highlight the specialties of your interior design company to attract potential customers. Also, advertise your business in TV commercials and radio. Put up banners and hoardings in and around your locality.
Print attractive business cards and pass it on to potential customers who are willing to buy the services of your interior design company. Customers will get to know about your contact details and the location of your company through the business cards. The logo of your company should be present in the business cards. Distribute the cards in any promotional event that has been organized by your company.
-Create a Brand Identity
You should create a brand identity of your interior design company. Brand value helps in making your company the first choice of customers. Tough competition in the market makes it necessary for you to specialize in something unique that has the potential to entice new customers. The brand value of your company will get reflected in the quality of services, logo, name, and website.
-Quality of Services
One thing that will ensure the unimpeded flow of customers to your company is the quality of services. Customers are likely to choose a company that offers outstanding services in interior design. You should be updated with the designs that are trending in the market. Your company should employ highly qualified and experienced interior designers who are able to fulfill the specific requirements of each customer.
-Logo of Your Company
Design an attractive and unique logo that will represent the values and goals of your interior design business. A creative logo contributes to enhancing the brand value of your business. Customers can identify your business through the logo.
Referrals or word-of-mouth advertising is a cost-effective way of promoting your business. Request the loyal customers to refer your company to their friends, neighbors, and relatives. Customers know what to expect from your company when they get referred by a trusted friend or relative. This enhances the credibility of your business among them. You should thank the referring customers and also reward them with gifts or cash commission for each successful referral.
-Reviews and Feedbacks
Make sure that you collect the reviews and feedbacks from your customers. This will help you to enhance the quality of your services as you get to know the opinion of the customers from the feedbacks. You can request an expert in the field of interior designing to review the quality of your services. Positive reviews from an expert will make your business reliable to potential customers.
-Sponsor a Local Event
You should consider sponsoring an event in your locality to engage with the local community. The banners and hoardings of your company should occupy the advertising spaces of such events. A representative of your company should be present in these kinds of events. They will inform the visitors about the services of your company and also distribute business cards among them.
-Appreciate Your Customers
Appreciate the loyal customers for choosing your services. This is an important marketing technique that will help you to retain a loyal customer base. Send an appreciate note to the customers via email, it will let them know that you genuinely value your relationship with each one of them.
-Participate in Seminars and Workshops
You should participate in seminars and workshops that are related to the subject of interior designing. Your business will gain more exposure through participation in seminars where you get to meet and interact with like-minded people who belong to your own industry. You can also get a few customers leads through such interaction.
You will obviously require a website to make your online presence strong. The website should be user-friendly and easy to navigate. It will feature all the important information related to your business like a catalog of the services you offer, the prices charged, the scope of your business, terms, and policies etc. You should also have a section on the website which is dedicated to receiving feedback from the customers.
It is not enough to own a website, you should also register it with popular search engines and online directories. It will help the customers to find out your website when they search online with keywords that are related to your business. This is known as Search Engine Optimization (SEO).
Blogging is an essential online marketing tool that provides you with the opportunity to showcase your knowledge and expertise in the realm of interior designing. A well written, informative blog post can influence potential customers. You can also be a guest contributor to popular blogs if you have not started one of your own. Write about trending interior designs in the market that customers find interesting and valuable. Share the link of your blog on the website and social media pages.
Utilize social media to advertise your business. Create a business page on popular social media websites where you can interact with current and prospective customers on a daily basis. Share promotional content in the pages and ask your friends to share and like them. Also, post photos and videos of your previous works in the social media pages as that can impress your target audience.
Collect the email addresses of your customers and make a mailing list. Send exclusive offers to the customers through email based on their choices and preferences. You can also send monthly newsletters to their email addresses.
How to drive sales to your Architecture Firms?
- Contact local newspapers and community magazines to advertise about the exciting projects.
- Creating mailing lists of potential and prior clients and connect with them through newsletters.
- Make sure you have profiles on all social media channels and share exciting content to get exposure.
- Distribute pamphlets, paste posters, put hoardings at the crossroad to attract roadside people.
- Promote business through video-marketing tool.