So many of us in the world own an automobile that requires maintenance and the automobile repair shops are there to meet this requirement. The automobile repair shops face a lot of competition in the market as the industry is growing rapidly.
How to promote your auto repair shop?
- Design an attractive logo and put a signboard to attract local visitors.
- Tie up with a local related business like petrol pumps, Auto spare part shops and automobiles company, and showrooms.
- Set up a business website and have a gallery of services of different types of services their rates to the clients.
- Make sure to participate in Automobile related fairs, Manufacturer plant openings.
- Engage with new customers by offering special services; first time first visit offers by providing free oil.
- Give value to the opinion of your potential customers and request them to give their feedback on your website.
If you are an owner of an automobile repair shop, then you need to take your marketing strategies seriously. You need to apply your marketing techniques smartly in order to keep your customer base intact and allure new customers.
Here are few ideas of marketing for an auto repair shop to Increase your Business and Get Engage More Customers.
You can use blogging as a marketing tool in your automobile repair business. Create a website with the help of a professional and also buy a domain. You can use the website to give advice to your customers regarding cars and their maintenance.
If the customers find your content to be valuable and interesting, then they will visit your website again and again. In the process, you will make your business popular among them and also you can target a large number of customers at the same time.
You cannot limit yourself to offline marketing. If you wish to make your business successful then you need to concentrate on both offline and online marketing and social media is an important component of online marketing.
You need to make your presence in social media strong by creating a page dedicated to your business in popular social media platforms. This will help you in interacting with your customers swiftly. Also, keep posting on social media websites.
You can also provide your customers with updates relating to your business in the sites. These kind of marketing strategies are very cheap. You can also get reviews from customers on social media.
You can provide your customers with exciting deals. The deals can come in the form of coupons, discounts, providing free services etc. Give discounts to customers who are visiting your store frequently. You can visit daily deal websites that will provide you with new deals.
Word of Mouth Technique
You can ask your loyal customers to refer your shop to their relatives, friends and family members. Ask them to spread good reviews about your shop in their locality. Word of mouth technique can go a long way as a marketing tool for your business. You cannot compromise with the quality of your service when you are using word of mouth technique.
Customers who are visiting your store for the first time should be extremely impressed by your services so that they feel free to refer your business to anyone. Good reviews matter a lot for you, use quality spare parts to repair bikes and cars.
Loyalty Programs for Regular Customers
You should appreciate your regular customers by providing them with incentives in the form a free service after a certain number of paid services. You can also gift them certain items. A loyalty program will let your customers know how much you value them.
They will think twice before choosing a different auto repair shop. Thank them for being loyal customers in a festive season like Christmas. Send them reminders about exciting offers and deals. First, you need to keep your loyal customer base intact and then think of attracting newer ones.
Physical Appearance of Your Store
Don’t forget to maintain cleanliness in your store even if it is hard to do so in an auto repair shop. Remember some customers judge your store based on its looks. If it is a small store with a dull look then customers won’t get a good impression.
In order to impress customers, you need to maintain a good ambiance in your store. Hence, focus on making your store look attractive.
Invest on Advertisements
You must invest in advertisements through leaflets and banners. You need to make people aware of your business through advertisements even before it is launched. Distribute leaflets in crowded areas like railway stations, colleges and in automobile shops that are selling cars and bikes. Post ads in local newspapers.
Create a Website
It is very important to create a website that will educate your customers about your business and the benefits they will get if they visit your store. Upload pictures of bikes before and after repair in the website. Mention your specialty in the site. A website will help you in targeting a huge number of customers and this will contribute to expanding your business swiftly.
Use Email Newsletters
You should use emails as a channel of communicating with your customers. This will help you in interacting with your customers regularly but before you send mails you need to identify your target audience and know their requirements. The customers should not feel bored while reading your emails, there should be something in it that attracts their attention easily.
Hence, these are some ideas when it comes to the marketing of an auto repair shop. You can never compromise with marketing if you are aiming to be a successful businessman. Sit down and think about marketing techniques when you are planning your business.
Without effective marketing, your business can never expand. Take the help of marketing experts if required. Whenever you meet someone don’t forget to inform him about your business.
How to drive sales to your auto repair shop?
- Do not forget to give advertisements in newspapers, radios, and magazines.
- Give out free services like free oil change with repair of more than a certain dollar service.
- Make sure to share customer testimonials and happy customer reviews for your auto repair services .
- Make sure to evaluate your services as per the opinions of your potential customers to make them happy and to step to your shop in the future.
- Make sure to offer loyalty programs to show appreciation to existing customers.
- Make sure to provide service reminders by putting on the customer’s windshield to come back to your shop and also through texts, emails to make new customers to potential customers.
- Do not forget to help advice and recommendations for the maintenance of their vehicle to grab the trust of your visiting customers.
Stay updated with your marketing strategies and be creative. If you have unique marketing skills, then you can stand out from the rest in the market. Know your customers well before you start marketing.
Your first impression will be your last impression, be polite in dealing with your customers and follow up after providing a service to them, ask for reviews and feedbacks. When it comes to online marketing, you can hire advisors or social media consultants who can provide you with new ideas for marketing.
Keep on changing your marketing ideas, if one fails to replace it with another. The name of your shop can also contribute to marketing, a catchy name that relates to your business will attract customers.
Here are some Important FAQs about Auto Repair Company to Get more detail and increase sales
Automotive repair consumers are special in that they are all familiar with one thing: a defective or serviceable vehicle. Customers with a service agreement are the best types. Continuous service contracts guarantee the shop stable revenue and reduce short-term and long-term problems in cash flow.
The worst kind of customers can be single customers who benefit from special discounts. These types of customers are price shoppers and may actually cost the shop money.
Getting the business more profitable isn’t easy. Owning a shop is hard work. Extra sales are typically a matter of expertise. For example, converting an automotive repair shop into a transmission specialist would help to increase profit because the shop can charge customers more for specialist work. This is particularly true if your shop is the only one in the region.
New clients are typically identified by word of mouth, but mechanics often interconnect with other companies that may need their services. For example, a shop may partner to a local taxi company or to provide limousine repair and maintenance on a regular basis.
While providing facilities other shops do not provide, an auto repair shop may distinguish itself. For example, in the area offering custom stereo and alarm systems a shop could position itself as the only shop.
A repair shop may also differentiate itself by concentrating on different designs and models. For instance, a car repair shop specializing in Hondas or Toyotas would distinguish itself from the store of a general mechanic. The specialty is auto body repair.
For certain states, a small auto repair shop may be operated out of a single garage. While licensing is generally required, the operation by the store owner usually has no restrictions as long as all local codes and regulations are followed.
This normally operates out of a large commercial shop for the client, including mechanical and hydraulic lifts, a commercial paint room, specialist equipment and diagnostic computers.