Do you want to own an automotive shop or have an existing one and looking for tips and techniques to scale up your business? If yes, then we are here for you to help.
How to promote your automotive shop?
- Make sure to create a professional logo and attractive signboard to get the attention of local buyers.
- Make sure to connect with local shoppers and other related dealers to get more customers.
- Do not forget to list your brand in business directories.
- Try to win customer’s trust through informative in-store signage, including product demo videos.
- Host car maintenance sessions and seminars to build new networks.
- Distribute business cards and sponsor local community events.
Here are some very effective tips and methods Automotive shops marketing which will help to give a boost to the business:
1. Outdoor Hoardings are a Must: Outdoor hoardings if placed properly outside malls, car shops, rental shops etc. Where there is huge crowd can turn out to be a great return on investment. Try and put as many outdoor hoardings as possible with all the contact details shown properly and highlighting all the services and offers in bold.
2. Be a Part of Car/Bike Groups on Facebook: In the world of networking, it is imperative to keep yourself updated on social platforms such as Facebook. Facebook has several potential groups, and it is advised to join those groups without any delay. Be very regular with posting on those groups. These groups turn out to be a very effective technique for automotive shops marketing.
3. Give Regular Discount and Offers: In such a competitive environment, it becomes very difficult to give regular discounts. The key is to try and market these discounts and offer in such a way that it reaches the target audience. Marketing has to be done through both offline and online mode to attract new customers. This acts as one of the most successful automotive shops marketing ideas.
4. Have a Collection of Unique Products: Stocking some unique and trending products is a very effective way of differentiating your business from the other businesses. Use and display some rare and good quality car/bike repairs products which are not readily available in the market. This will make another reason for customers to visit you to try their hands on these outstanding products.
5. After-Sale Service: Giving service is one thing, but providing after-sale service does build a good reputation with the customers. In a business like this, one should not restrict itself to just providing quality services. After sale services are equally important and such services talk volume about the ethics of your business. Keep your clients satisfied always.
6. Online Reviews: Online reviews have become a must now. Will loads of options available to the customers; they go back to their one-stop destination which is the ‘Review System.’ The better the rating and reviews, the more the customer will be attracted. It is human nature to check the reviews thoroughly before availing any service or buying any product.
7. Google SEO: This is, again a very effective tip for automotive shop marketing technique. Google is the most viewed website today. It has made the lives of everyone so easy as everything is just available on a click. Hence, it is always advisable to invest in Google SEO and remain in the top searches of your business segment.
8. Register the Website on Various Different Websites: Service websites are very helpful in such a case. There are various service websites in the market which have lakhs of clicks in a day. All you have to do is to register your business on those different websites and enjoy the free clicks to your website. Do not forget to mention the website link along with all the relevant contact information.
9. Website Chat Service: Try and make your business website very customer friendly. Whenever a customer visits the business website, a chat option should be popped up. There should be some or the other agent who should always be available to chat with the customer to answer maximum queries. Customers are generally very interested and have queries loaded with them. Hence, there should be someone available for them 24*7 to answer all their queries, be it very small or huge ones.
10. E-mail Marketing: Having a huge database is one thing, but having a relevant database makes sense. As soon as someone visits your website or your service center, make sure to get a form filled with their contact details. This is the way where you can collect relevant data. Mail these people regularly to keep In touch with them and keep them updated about all the new offers.
11. Offer a Higher Level of Services: In the market, everyone offers the same usual service. To differentiate your business from others, there should be a unique service or higher level of services which should be added, such as some high-quality parts instead of the old ones can be added which will make the customer satisfied.
12. Do Instagram Marketing with Social Influencers: Right now, both Instagram and influencer marketing is on a high. Connect with the right influencers who are into cars and bikes and make them post about your business. These influencers have the right target audience and can help in increasing brand visibility to the next level.
13. Start a Referral Contest: Referral contest is one of the very common ideas which can be used for Automotive shops marketing. Encourage your customers to refer more people and give them either 10% cash back on the fees they gave or a 10% off when they next visit the shop. This small step can help in creating a huge significance in the customer base of the business.
14. Stay Active on Linkedin: For any business be it small or large, Linkedin is one of the most effective platforms to market the business. It will really help in Automotive shops marketing. Keep posting about all the success stories and the daily working of your business on Linkedin. It will also provide a platform for you to see the success stories of other businesses and learn from them.
15. Customer Feedback Form: Feedbacks form a very important marketing strategy for any business. Customer satisfaction should be the key and feedbacks help in attaining customer satisfaction. After the service, do tell all the customers to fill a short feedback form. It is also important to keep a note of all the feedback and structure it properly. Also, keep working on the negative points for better quality service.
16. Stick to The Deadline Always: It is always better to be truthful than to be disloyal. Have a very transparent relationship with your customer. Do not commit the things just for the sake, which you cannot tackle. For the business, it is very important to stick to the words. Customers prefer honesty over false fancy promises. Hence, customer loyalty should be a key point to be noted.
17. Festival Offers: In a year there are many many festivals which are celebrated. With festivals come bumper offers from every business. Make sure to add a unique offer to every festival depending on the festival vibe. Do not forget to market the offer all over the town. This can be an effective Automotive shops marketing.
18. Give Small Gifts on Birthday and Anniversary: This idea shall only apply to very regular customers. Make a note of all such important events in their lives. Give them very basic gifts such as a card, or a key chain with the name of the business written or a discount coupon for them which they can avail on their next visit, etc. This small gesture can make their day, and this will be printed in their minds. It is one of the marketing strategies to keep them loyal to the business.
19. Stay Active on Facebook: Have a facebook page, and invite everyone to like it. Keep that page very active and keep sharing the business insights about the new offers, success stories, etc. with everyone. An active page on Facebook can help in increasing brand visibility tremendously.
20. Testimonials: If your business is doing well, what is the point of hiding those stories amongst the workers? It should be in open and be spread to everyone. Collect a few good testimonials or success stories and keep them framed in your office. Whoever comes and visits should feel satisfied before availing services.
21. Regularly Call the Clients: do it exist clients or the new potential clients. It is important to stay in touch with them regularly. Call them on weekends where they are not at work and to keep them posted about all the latest services of the business.
22. Have Link-ups With Automobile Dealers: This is by far one of the stronger automotive shops marketing ideas. These dealers are the ones who generally suggest the buyers about the various automotive shops. Customers also listen to them blindly due to faith. Hence, maximum potential clients are generated through such effective leads.
Hence, these were some very effective tips and techniques for your automotive shop business. We hope you use at least a few of them in your regular business workings and we guarantee that you will see a significant change in the business in terms of brand visibility, awareness, and customer relations.
How to drive sales to your automotive shop?
- Send service reminders and promotional deals via e-mail and text.
- Keep updating the social media pages with the latest shop activities and essential business announcements.
- Blogging can be the best way to maintain potential customers.
- Encourage customers to write positive reviews about your services.
- Invest some money on paid advertisements through local newspapers and radio.
- Festive and seasonal discount deals will help to keep your customers happy.
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