We are surrounded by various social Media around us. One of the very much well known social media is Twitter. We have seen the hashtags of Twitter everywhere in our life. Some famous persons in the real life, as well as social media celebrities, are posting their tweets in the Twitter from some groups and brands to deliver their messages within 140 characters or between 140 characters to their follower’s in the Twitter.
About 310 million active users per month have been using this popular social media to connect with each other beside the social media giant Facebook. Research has proved that about 87% of the B2B businesses are using social media as their strategical instrument. And about 85% of business is using Twitter.
Here are some Twitter profiles that are B2B companies mentioned here for your convenience.
They have around 344 thousand Followers in their account. As they have an awesome followers base, they also let their followers visit their account to understand what they will be getting from this company. They also add some description and other necessary persons to their account which make their company more acceptable to their followers.
They also have a social team which coordinates the actions of their followers by providing necessary information and it gives their brand more personality. They always stay ahead of their current events and brand when it seems appropriate.
They have around 188 thousand Followers in their account. They focus on promoting their innovation and technology to their audience rather than showing their products or increase the sales volume through their account. They interact with their followers by using several tactics. One of the tactics is contests or rewards-based campaigns.
They have around 5.7 thousand Followers in their account. They are other social media besides Twitter. So uses this Twitter as another medium to get their follower’s questions answered through Twitter. They are very much responsive to their followers. They have a communication team who are always ready to answer your question and help you.
They have around 2.9 Million Followers in their account. It is a precondition of your business Twitter account to maintain and create a high ratio of followers who should follow. They follow a little number of the account where are followed by almost 3 million followers in their account.
They follow just 1170 accounts which are very little according to their follower’s numbers and it is helping them to maintain a perfect ratio of followers and followed accounts. Intel not only shows their product via their Twitter account, but they also join the hashtag campaigns of Twitter through their Twitter account.
They have around 247 thousand Followers in their account. They are a well-renowned business to their follower as they are realistic and future-oriented business leaders in their business society and technology by their analytical works. They share their brand message to their audience by their Twitter profile. They also share information about business and technology with their followers. They are provided the chance to share tweets about a piece of information regarding any statistics through their account.
They have around 224 thousand Followers in their account. They use their Twitter profile to stay connected with their brand’s customer. They share information about their new products, services, training, news, events and promotional activities in their tweets. One thing noticeable about them is they share whatever event they join and do with their brands through their profile.
They have around 275 thousand Followers in their account. They have created their online personality with their colorful eye-catching profile. They have a good understanding of their customer about why they should follow their account. They provide helpful links as well as some useful links to help their followers and a question answering system where their followers can get their required answer about the brand. They contact their followers and create some important interactions as it is a communication medium.
They have around 177 thousand Followers in their account. They use a mixture of branded and no branded tweets in their profile. They share industry related and helpful tips through their profile in the lead generation arena. Their effective tactic is using of eye-catching images while posting not just a simple text attracts their audience.
They have around 111 thousand Followers in their account. They are a leader of cloud computing and virtual software market and they focus on industry level approach by their account. They allow their followers to select which type of tweets they like to get from them. They often arrange some learning sessions to keep a finger on the industry and the company through their tweets.
They have around 74.5 thousand Followers in their account. They mainly focus on a strategy that primarily uses around their products as they are the largest container shipping uses Twitter to promote their brand to their followers. Their main unique characteristics are that they use some astonishing photos in their tweets which make their audience astonished.
They have around 42.6 thousand Followers in their account. They make their post a mixture of image, tips and Q&A, s and many things. They focus on providing the best marketing services and values to their profile’s followers. Their eye-catching tactic is that they increase communication to their follower by taking direct answers from their followers.
To sum up, we can say that though Facebook is the social media giant, Twitter has outnumbered Facebook in case of B2B company’s business activities. Research showed that Twitter has more popularity compared to LinkedIn and Facebook in case of B2B activities done by the companies.
As Twitter has an important role in the social media business, our researcher has identified twelve B2B companies from these thousands of companies that are properly using their Twitter accounts not by the significance of their followers, but also their tactics to manage their customers.