Almost everyone is a working professional nowadays. Parents are not able to dedicate 24 hours of their time to their little ones, especially when they leave infancy stage and become kids. This makes babysitting a very lucrative business as it is a service that most working parents are looking for. Not just work, sometimes even for personal reasons, they may have to leave their child behind. As a babysitting business, your main expertise should be the ability to build that trust with parents as, quite naturally, they are going to be very picky and selective.
You should be able to portray the right idea about how professionalism and nurturing habits are your forte. Starting a babysitting business is easy, advertising and making it popular is the more difficult part, especially because it is not a commodity that can be bought or sold, a much deeper sensibility and emotional connect is involved here.
For marketing, you could go for the orthodox traditional methods of spreading the word by mouth and using newspapers and fliers and also use the digital marketing strategies.
A list of all these marketing methods for Babysitting Business has been discussed in details below.
_Post advertisements in newspaper and magazines
This may sound outdated but the fact is that it is the more present generation that is more reliant on mobile phones and gadgets for everything and there is still a certain section of the society that is still likes looking over the newspaper with a cup of tea or coffee or run the pages of a magazine idly, mostly as a pastime. You could target that strata as one of your customer base. Giving advertisements in newspaper and magazines are easy and once you compare the amount you spend on traditional marketing and the turnover from it, you will appreciate its importance more.
Most importantly, when someone sees an ad in a newspaper or magazine, the credibility of the business increases as everyone knows that it just takes the click of a few buttons to get an ad up in the digital world. If someone has made the effort on advertising themselves through this platform, there is automatically a certain amount of genuinely attached to it.
_Request for referrals and word of mouth spread
Like mentioned earlier, since babysitting is based on a lot of trusts, when one individual speaks highly about it, more people tend to listen. Spread the word around physically that you have opened a babysitting business which gives a lot of options and flexibility and is handled by the best in the business and ask your relatives and close ones to refer it to the people they know.
Though this also forms a part of the traditional method of advertising, in this particular field, the contribution is invaluable. If you think from a parents perspective, you will be more comfortable in leaving your child with a person whom you already know has done the job well for your relative or friend and that will be one less burden for the parents.
_Distribute fliers and doorknob hangers
Fliers and doorknob hangers are another common method of marketing for your babysitting business. Make sure you design the fliers appropriately, with content that will be appealing to parents. All the important words with respect to babysitting business should be placed strategically on the flier and displayed. Distribution of the fliers is also as important as anything else.
Choose community programs and child-related health care services to make sure that they land on the right hands and you have hit the right target. The graphics of the doorknob hangers should be presented smartly so that everyone at least takes a look at what it is being advertised. It might be a better idea to have all the required permissions for distribution in this manner.
_Approach nursery schools and preschools
This is one place where you are sure to find kids with their parents. You could approach these centers and ask them to distribute your fliers to the parents at a considerable price. Since babysitting is mostly an evening or night job and they work in morning shifts, they won’t really consider you as competitors and be ready to help you.
_Use social media to its full potential
Now coming to the digital marketing platform, social media should be your first go-to place. There is no denying the fact that almost everyone is hooked on to social media, whether it be Facebook or Instagram or Twitter or a variety of other options, therefore, posting an ad there makes a lot of sense. The good thing about posting ads digitally is that there is a lot of scope for customization and editing since there is a certain sense of virtuality to it and is not printed permanently.
Most of the social media platforms have already introduced the provision for advertising making it all the more easier for you. The ads should be catchy, informative and aimed at being as transparent as possible. This is a sure-shot method to reach a maximum number of people.
_Create your own babysitting business website
Having a dedicated website for your business is very important these days, again due to the heavy reliance of the people to the internet. Since people want everything at their fingertips, it is your duty to provide them with it, especially because if you don’t, someone else will. The design and structure of the website are very critical for easy viewing and navigability.
One viable trick is to keep it as simple as possible because parents do not have the time to look for intricacies. It should drive the home in one go. If you are not that gifted in website designing, you could employ professional help. The expenditure will ultimately turn out to be minimal when compared to the revenues it will generate making it all worth it.
The website should be reflective of your personality and should include details of the people working under you, their experiences, contact information etcetera. It should be educating with interesting feeds about how to properly go about babysitting and what can be expected from you as an organization.
_Share the links of your website wherever possible
After creating the website, publicize it as much as you can, so that it generates a lot of traffic. One ideal way of doing it is attaching the links of your site in appropriate places so that interested people can click on that and be redirected. Sharing links on social media applications can also be implemented.
_Create your own profile in babysitting databases
There are many websites that have a collection of babysitting businesses in one place which one can easily refer to and look at various options. Make your own attractive account there. Once your business starts picking up the pace and becomes popular, you will start featuring at the top of the list.
A babysitting business is a personalized venture. However much scope is there financially, there is always an added responsibility because you will be dealing with children. Therefore, make sure that you give the best possible service and once the marketing is done properly, there will be no reason to look back.
Before starting a