In today’s jet setting life where everyone in the nuclear family as is the trend now, is busy right since morning, little they have time to look after their daily household chores as like in yesteryears.
Home appliances thus play a very important part in meeting the daily requirements for a household right since day break till the family members go to bed. The appliances that are indeed a necessity for an American family are primarily – Small appliances like juicer mixer grinders, dishwasher, Cooking range, ovens and grillers, cook top, refrigerators, dryers, washing machines, blenders etc.
No wonder the list shows how much appliances are firmly ensconced in US family life style.
Best Appliances Companies in the USA
Headquartered in Texas, Lennox is a more than century old company with transnational presence. The flagship division of the company is heating, ventilation and air conditioning items. During 1960s the company also ventured into tractors and mowers.
Since 1973 Lennox is also into refrigeration division which now forms the main three of its core business.
Lennox created a unique marketing campaign to diminish the gap between end users and the service dealers under cooling division by describing product attributes which paid the company very rich dividends.
9. Magic Chef
Originally started off as American Stove Company in 1867 from St. Louis, Magic Chef is now owned by CNA International .It produces appliances like dishwasher, microwave, refrigerators, washers and dryers , beverage coolers, cook tops, ice makers etc.
It also manufactures items for commercial uses like bar equipments, merchandisers, and for commercial cooking purpose.
As its strategy, Magic Chef banks on its reliable customer base and meticulously follows its tag lines – accessible customer service, everyday dependability and Everything easy.
Originally named as Westinghouse Electric Corporation, initially they were a big name in turbines, generators, switchgears and motors. From 1999 to 2006 it was Viacom and since 2019 again it is known by the same name.
Currently it manufacturers and markets blenders, juicers, muffin pans, cake pans, electric kettles, rice cookers, pressure cookers, ceiling fans, irons and a host of other utensils.
The company has an impressive marketing strategy through which it plans to enter each and every household as it caters to all types of appliances meant for each and every chore at home.
One of the greatest companies ever, Bosch is primarily known for the amazing services provided.
The company has a whole range of items like dishwashers of various control mechanism, refrigerators, induction, electric and gas cook tops, Ovens including wall oven, combo type, steam ovens etc. No wonder their tag line claims – invented for life.
Bosch has a solid dealer distribution set up as the company boasts of excellent before and after sales consumer services. They have launched black stainless steel kitchen accessories and counter depth refrigerators to make a dent in the market.
Earlier headquartered in Wiltshire England, Dyson is a British company successfully manufacturing and marketing vacuum cleaners, hand and hair dryers, air purifiers, bladeless fans, heaters, special type of contra rotator washing machines and lighting equipments.
Since early 2019 the Headquarters has shifted to Singapore and factories set up at Malaysia and Singapore. Dyson vacuum cleaners are supposed to be the one of the very best in the market.
As its marketing strategy Dyson plans to re – inforce in E marketing and superstores. It plans to address the younger buyers who prefer performance over price and separately on older generation who opt for energy efficiency.
The company is the US Arm of the European appliances giant Electrolux, and it is known more for its range of refrigerators. Apart from refrigerators the company produces various types of cooking range and stoves, dishwashers, microwaves, cook tops, freezers, air conditioners, washing machines, water filters, ovens, ventilation etc.
The company also manufactures specialized ovens called gallery ovens which are much more energy efficient.
Frigidaire has been very successful in containing the onslaught from its four main competitors namely – Whirlpool, GE, Amana and Maytag.
Another century old company, Maytag is a part of Whirlpool after it was acquired in 2006. Initially known as Maytag washing machine Company, it owns several well known sub brands like Amana, Caloric, Admiral, Jenn Air, Norge, Magic Chef amongst others.
The company has a full range of dishwashers, washing machines, dryers, cook tops, floor care items etc.
Maytag’s positioning strategy for marketing which has paid them back well for over 35 years has been the reliability and the confidence factor that the end consumers have on the brand. Added to that have been the positive spill over from the co brands that the company owns.
Another century plus brand, headquartered in Chicago, Kenmore has probably in its stable any appliances you name it under the sun. Broadly it has refrigeration, cooking, dishwashing, laundry, small appliances, floor care, air treatment and purifiers, grills and garbage disposal items. Kenmore has its own branded super outlet or hub called “Livmore”.
The amazing and highly trustworthy performance of the brand has helped the company to bag several consumer validated awards.
Initially the cost cutting strategy of the mother company of Kenmore failed substantially resulting in marketing position slipping out of Kenmore’s hands. But later on with the sub brands become separate SBUs in their own rights, Kenmore has been able to reorganize its market ranks to a large extent.
2. Kitchen Aid
A brand owned right now by the gigantic Whirlpool Corporation, Kitchenaid is just about a century old . One of the pioneers to have made the stand mixers at the beginning of last century.
The company still makes and sells stand mixers even now and as such has a whole lot of them. Besides mixers the company also has blenders, kettles, refrigerators dishwashers, cook tops, food processors and a host of other appliances.
Being a part of Whirlpool, Kitchen Aid has launched its international marketing campaign targeting the maker – of the speciality food items at home.
One of the biggest multinational appliances companies of the world manufacturing and marketing home appliances, Whirlpool is a Michigan based giant conglomerate. The company is a Fortune 500 company, with work strength of about 92000 and factories around the world.
It also has some of the best known sub-brands under it which themselves are giants in their own rights. Manufacturer of almost every type of appliances under the sun, Whirlpool has to its credit of having made freeze dried ice creams for NASA under its moon landing missions in 1960s and 1970s.
The strategies of Whirlpool are mainly based on the price sensitivity of the market. A very competitive pricing strategy is followed for making deep inroads to facilitate deeper market penetration.
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