Marketing is a term that involves not only promotional contents but strategies that are linked with the product’s production to selling and servicing. Here are some books related to marketing that are highly useful for the digital and modern marketers that are willing to work on digital and social media. Books are not only telling different stories to us rather they provide us the insights of selling and variety of factors related to products and services.
Here are some of my favorite choices for Digital Creatives.
Building customer loyalty is a challenging task for any organization whether it is large or small. With good products and communication, customers are interested in any company but keeping themselves connected with the company can be an issue in this regard. Creating Customer Evangelists is that type of book which is focusing on the insights and tactics of engaging more with the customer and build long-term customer satisfaction.
Different proven strategies like building community, creating customer hubs are some of the influencing factors to the organization and it sells. Ben and Jackie also discuss the test bite of the product for improving customer loyalty and their long-term satisfaction.
The Cluetrain Manifesto – Rick Levine, Christopher Locke, David “Doc” Searls, David Weinberger (2000)
This is an example of a book that contains theories that are directly connectable with practical marketing situations. It has been written years ago but the credibility still survives due to its profound impact on the life of the readers. In 2000 it was published and predicted some really very down to earth concept that is now true.
For example, people are now fond of social media marketing facilities which are considered the only medium of marketing by many marketers. But this is nothing but a misunderstanding that it never can replace mediums like radio or televisions. Rick Levine had already predicted years ago and he forsee has made this book inevitable to the marketers.
If you want an exceptional book that is based on marketing tactics than you should go for the Baked in by Alex and John. there are 28 rules that are pointed for marketing insights breakdown for product design and product marketing. There are many success stories told there related to different points and strategies meaning they are also useful in practical life also.
Doodles are a good touch in the side margins of the book to bring an added layer of flavor to the reading. There are hundreds of success stories of people and of organizations from very small of startups to large giant companies.
If you want to achieve fluency in interpersonal relationship and to make better engagement with the people around you than this book is a must read for you. Dale Carnegie has described different points very informally so that you won’t feel that you are reading a book. Rather, you will find it as a conversation where people are sharing their different stories.
Each and every chapter of this very book highly engages real-life stories and conversations among different people to depict the consequences of your good or bad behavior. Making friends and connecting with different people may sound like a difficult task but you will find it very interesting if you apply some of the techniques mentioned in this unique book. This is an international best selling book and is highly recommended for anyone.
Velocity is a very well known book in the marketing segment and among digital marketing enthusiast for its practicality and genuineness in the field of operations. Both of the writers, Ajaz and Stefan pointed out some of the very useful features to get implemented in the digital marketing segment. One core point is that you have to be at a constant pace of innovation and change throughout your entire work or marketing process.
In the digital marketing era, there is a lot of things going on around you and you must have sound knowledge of everything that is relevant to your business. With updated information and constant pace, velocity shows the conversation between AKQA founder and the vice president of Digital Sports, Nike.
“Velocity is about seizing the momentum of a beta world in perpetual motion.“
There are several ways from which you can get marketing creative ideas and use them for your business. A Technique for Producing Ideas gathers all those sources of ideas and present to you in the most effective way. Published in 1965, this book has not been considered old in any time rather, many people recommend it highly for idea generation and making creative strategies.
You can literally train your mind and sharpen the thoughts of psychological factors of marketing after reading this book. This book comes with solutions to some problems occurred in our professional life which is greatly presented by the writer James Webb.
Direct marketing expert Lester Wunderman wrote the book “Direct Marketing’ where he presented an interesting autobiography and history of marketing. In modern time, people are stick with digital marketing, SEO and all that stuff. But the concept of marketing isn’t only promoting your page or selling products online.
Lester Wunderman’s writing of this book clears the theory of marketing and shows us the versatility of the marketing field. With classic marketing tactics and entertaining stories, he has clearly shown that book of unique features and practicality isn’t only for the art department.
To wrap up
Digital creatives always looking forward to making newer innovations in the marketing industry.books are a good source of learning new things and gather knowledge of anything which is applicable for the marketing also. With modern tactics and strategies mentioned in the list of above book any digital marketer can have an idea of marketing and can imply those ideas in their real-world situation. Effective marketing is only possible when the marketer knows what is to be done and what the customers want from digital content. Possibly the best way of learning those things are reading best books on marketing and grow along with the world.