Promoting and marketing a business means to enhance the reach of the shop to a wider audience base and make them aware of your offerings. Cakes are loved by most of the population and are in high demands. If you own a cake shop then it can yield you amazing profits but for that you need to market it properly so as to reach out to the right base of customers.
article we list the top marketing ideas that will take your cake shop business to new heights. Here they are-
You need to select a niche in the domain of cakes so that you can target a specific set of audience with the business. It is always essential to select a niche so that you have an idea of what will be the expectation of the customers and how to deliver the best in the selected domain of specialisation. Some of the niches in the domain are- Gourmet cakes, wedding cakes, sponge cakes, artisan breads and commercial bread and cakes. There are other niches too but according to the trends, these are the top niches in the market.
_Create a facebook page
Facebook is one of the most widely used social media and its ease of use has propelled more users into joining it from the last decade itself. Having a cake shop business page will make sure that the online presence of the business is heightened and more people get connected to the business. You need post regularly through the page so as to stay connected with the customers and also allure them to the store by putting up offers through this page. Upload images of the cakes that are available in your counter so that people see it and barge into your stores to get a taste of the delightful bakery.
_Keep your doors open
Well, this is one trick that most of bakers are well aware of. Your cake shop always has this amazing scent of the well baked cakes that are kept inside it. By keeping the doors open you can send out the smell through the door and allure customers who are in the vicinity. Such lovely scent of the delicacies will surely entice cake lovers to drop by and taste some of the cakes which they love.
_Always try new things
New things are always tempting than the traditional ones. The recent trend in the domain is that of gluten free cakes and hence you can introduce a whole new line of gluten free cakes for the customers. Such a unique menu will allure more customers into tasting the cakes and based on the response you can choose to continue the cakes or try other unique variants if it fails.
People love free food. When they are at the counter and deciding on what to order, you can offer them a sample of any cake. You never know they might love it so much and end up buying the entire thing. Sample testers are sure to help the customers to take an apt decision and also enhance your chances of selling a product.
_Social media posts
Regularly post content on Facebook and Instagram while at the same time you should be aware that people on social media do not always like promotional content. The post that you share should be a good mixture of content, information and promotional so that people find it interesting and stay glued to your page. Understand your market and then pitch the business accordingly. If you are posting images, make sure that they of high quality so that the customers can get an idea of the delicious taste right from the image.
You can start a website of your own through which you will also accept orders. The website will add credibility to the cake shop and people can get to know a lot about the cake shop from the website. It should have the menu and also online ordering option so that the customers can get the cakes delivered right at their doorstep whenever they need! It will be an effective marketing measure.
There are various festivals and parties that are organised in the area which you need to attend and have stalls. Such festivals have huge crowd and can be a great platform for you to market the cake shop. Put on sale some of the best cakes of your shop and also extend your business cards to each of the visitors so that they can get back to you for more business!
You can start email marketing campaigns for the cake shop. Send out weekly or fortnightly newsletter to the customers who have shared their email ID’s with the shop. It will make them aware of the ongoing offers and at the same time allure them to the store to try out the delicious cakes on sale.
_Special seasonal menu
Cakes are meant to one of the prime dishes during the Christmas season and hence you can cash in on the opportunity. Make special Christmas cakes for sale during the season so that customers can be brought into the store. Also extend gifts to the loyal customers so that they keep coming back to the cake shop time and again.
Have good terms and communication with the other shops in the domain and also the nearby restaurants and cafes. It will help you to get more clients and also you can market your products in the restaurants and cafeterias.
These marketing tips will surely help you to make the most from your cake shop. Always focus to make the cakes as delicious as they can get so that the customers are bowled over by the taste and spread a positive word of mouth. Work hard and have patience, you cake shop business will surely take off and return you with great profits if marketed properly! All the best.