Let’s admit it, nobody wants to work for someone else for their entire life and hence the world of entrepreneurship makes it an exhilarating ride to be a part of. We all know like every other work starting from scratch is challenging enough to begin with and knowing it that you are not alone in this makes the journey quite competitive, even if you are planning to open up a camera store.
An important aspect of opening a camera store is the marketing plan. The main goal of any marketing plan is to meet the customer’s expectation and build a wider growth of consumers.
Here are the Amazing marketing ideas for a Camera store to reach its full potential-
-Local Business Listing on Google
Letting Google Know your Camera store exists is the first and foremost thing to do. The searches on Google have been made personal and results which are displayed have been tailored as per your location. To get cataloged on Google local, you can just go to Google My Business and claim your listings by putting your location on Google Map so that if one searches camera stores near me, your stores appears visible.
-Designing a logo
Designing a logo for your company store is very instrumental in promoting your business products and services. It certainly can make the store noticeable and creates an individuated presence in people’s mind whenever they see the logo. Handing out pamphlets and flyers with the store logo printed on it can certainly grab people’s attention keeping in mind the logo has to be unique and distinctive.
-Listing your products in Business Directories
Having a wide range of products in terms of cost and model will certainly help your store to attract customers rather than fixating on only the products which are in high demand. With the help of popular business directories, you can also popularize your varied range of products by listing it for free if you are dealing directly to customers.
-Creating a Brand for Yourself
If you have the skills to be a photographer, you can use those skills to promote and market your store to the larger density of potential buyers by venturing into the world of wedding photography and other personal events. By being professionally involved in shooting weddings and various events you can create a brand for yourself which is certainly a right step in the direction of making your store more marketable.
It doesn’t matter what kind of business you are associated with, Networking has time and again have proved to be one of the greatest chances of making your business into a profitable outcome. Associating with the right kind of people in your locality, some of them being an entrepreneur themselves will culminate into innumerable clients and frame of references for your store. And in return, you could do the same.
Building a partnership with unanimous and not so competitive business in your locality with a similar goal and finding ways to creatively work with each other will strengthen the chances of success for both the parties involved. And if money is not the issue, you can also partner with Micro-influencers; these are social media personalities with hundreds of thousands of followers backing them and just a little shout out from their side mentioning your store can be great exposure for the business.
-Hosting Meet-up Events
Holding such events is a great way to introduce your store, products and establishing a rapport with the customers. You can also arrange Q&A sessions with the customers addressing their grievance and queries about the products by hiring an expert. If done efficiently, meet-up such as this will fortify more buyers to visit the store.
-Creating and Optimizing your Website
Creating an online presence is one of the necessities in the to-do list in terms of promoting and marketing your business. To put that to good use, you have to optimize your website for the search engine so that it appears on the Google searches. It is essential to hire a web designer who is aware of the process of creating a website, which would not end up getting penalized by Google. Make sure that the website is mobile friendly.
-Showcasing Your Product via Video Marketing
Making a Video has never been easy since the inventions of smart phones. These days there’s no need to buy the necessary pieces of equipments to make the video look professional. You can use your phone and place it in a coffee Mug and use it as a tripod and start educating the details of your products after practicing it for a while. You can use software called Camtasia and do a voiceover for the video without having to face the camera.
SEO Blogs is extremely crucial for marketing your product. Such Blogs are written targeting specific keywords which are optimized by SEO experts in such a way that the blogs drives more traffic to the website by improving the rankings of the website on various search engines such as Google and Bing. Hence it makes the website more noticeable.
The term E-mail might not sound as compelling as it was before, but it plays a huge role in nurturing the relationship with clients which is always vital in the long haul. If the clients are willing enough to share their ID’s with you, but not sure enough to buy from you, you can keep them engrossed by sending various offers, discounts and updates about the blog. With the expansion of the sign-up lists, the number of interested potential clients will increase as well.
You can reach out to photography colleges and local universities and offer yourself to be their guest speaker. You can talk about your entrepreneurial journey and eventually market your way through the range of products which they can buy from your store. Presenting yourself as a community expert will help you gain more consumers from colleges who are genuinely interested in the world of Photography. It will also provide you with much-needed brand recognition as well.
With the sudden outburst of social media platforms in the form of Facebook and Instagram, you can relay the quality and variety of products to the entire world. You can also live stream some of the workplace activities, behind the scenes pictures and all the hard work which goes behind in setting up a camera store. It’s a great way to connect with clients from all over the world.