The thought of eating cookies delights the heart of every cookie lover. Cookies are among the most sold bakery items. As such, if you have a cookie business and you want more customers to try your item, then you know that doing marketing is really important. Do not think of marketing as something very hectic.
The marketing ideas given below for Cookie Business are easy to implement and you will generate enough future income by following them.
-Develop a Website
The idea of inbound marketing relates to providing good informative content or anything valuable that attracts the customers towards you. This can be best done with the help of a business website. One look by the viewer at your website should build a solid impression about your cookie business. Upload high-quality pictures and keep the content intelligible to convey your goals and intentions.
-Begin Writing a Blog Today
Blog writing is an interesting way to address your customers about various ideas. Since you run a cookie business, it will easier for you to write regular blog posts about:-
- How cookies have become an all-time favorite of people?
- How to bake simple cookies at home?
- Creative ideas for presenting cookies on a birthday bash.
You can also answer the queries of the people on your main website by posting good blog posts on it.
-Create an Alluring Logo
You all know how important branding is when it comes to getting that additional rush of customers into your business store. A well-designed logo with accurate design and color combination is of major help in this promotional aspect. Generally, the logo of a cookie business should not be too formal. It should be more fun with a touch of sweetness and vibrancy in its colors.
-Distribute Free Samples of Cookies
Giving away free cookie samples is not something that will cause you loses. In fact, a free distribution will give an opportunity to your customers to taste the flavors of your cookies. This means more business in the upcoming days. It is also advisable that you offer these samples to people who have better connections with larger groups of people. Wedding planners, event organizers, restaurant owners, school canteen runners, etc. can be the best options.
-Get Customer Testimonials Added on Your Business Website
When customers who have tasted your cookies write testimonials about your business on your website, it is definitely going to be noticed by the new buyers. They may derive enough knowledge about the character of your business by reading those testimonials. So, every time a buyer leaves your cookie store, request him to deliver his testimonial on your website.
-Start Giving Discounts
Discount marketing opens the eyes of the buyers who are constantly looking for items at a cheaper price. Try and give extra special deals like a 10% off on the first time order of cookies. The process of giving discounts can be increased during the festive season or when the holiday season is at its peak. This ensures maximum sale even during the later part of the year.
-Pair Up With Other Local Businesses
You can also think of forming a team with other local businesses. This will hasten the chances of grand promotions even in other sectors of the business world. For example, you can collaborate with a local gift shop who can give your cookie boxes as presents to its own customers. This opens a way for two-sided marketing. Furthermore, do not forget to include your business coupons and stickers inside the boxes to make the customers contact you when they find your cookies delicious.
-Send Email Newsletter
Sending email newsletters on time to the subscribed customers keeps them engaged with you for a substantial time span. Now, this longtime association is essentially required for the growth of a business. You can begin with a fortnight or monthly delivery of newsletters to the customers and slowly shift it to the weekly timeframe when your efforts really begin to prove themselves.
-Hold Cookie Contests
Foodies would love an invitation of a cookie contest from you. Attach a nicely fabricated theme to your contest body and you will witness a rise in the number of participants. You can organize a cookie eating contest or even extend the idea to cookie decoration contest. Announcements about the contest can be made on social media and implement all tools to circulate the message.
-Obtain Feedback to Improve Your Work
A kind consideration of customers’ opinions about your business will send a positive message among them. This will showcase you as a business where there is an open space for great improvements. Feedback cards are of massive help to acquire feedbacks. This also serves you with an opportunity to extract the contact details of the customers for remaining linked with them in the future.
-Conduct Offline Classes
You can open a class in a nearby area to teach people about the basics of handling the mouth-watering cookies. Decorating the cookies for special occasions can also be the prime chapter that you can teach in your classes. It will be better if you conduct these classes when some festival is near. For instance, organizing cookie classes during Christmas can get in more learners.
-Participate in Food Fairs
Your cookie stall can capture all the curious eyes of the people at a food fair. This also points out to the fact that you have enough time to impress the visitors with your creation. Call them to your stall and give them cookies to taste as part of a trial. If they decide to buy them from you, sell them happily and give your business cards along with them.
-Place Advertisements in Newspapers and Magazines
Placing your cookie business advertisements in the newspapers and magazines is a powerful way of marketing. Contact the journalists or editors to get news published about your business and thank them for helping you by providing them packs of cookies.
-Send Out Introductory Letters
Introductory letters that tell about your cookies should be sent to hotels, restaurants or canteens so that they think of buying from your store. This will build a chain of smooth-running supplies and you will benefit a lot from it.
-Use Instagram and Pinterest
Marketing food items on Instagram and Pinterest is actually undemanding because these platforms are famous for their visual content and it is simply easy to take fascinating pictures of food. Take gripping images of your cookie store and more importantly of cookies to bring water in the mouth of viewers and post them online.