Top cosmetics brands, nowadays, focus less on TV commercials and roadside hoardings. Most beauty brands emphasize social media marketing, and no stone is left unturned by these companies to achieve popularity on the different social media networks.
Be it Facebook, Instagram, Twitter, or Pinterest, cosmetic brands are always looking to attract more and more followers to make their products popular among the general public.
Top cosmetic Brands to follow on different social media websites:
Top cosmetic Brands to follow on Facebook
Bath and Body Works LLC
Bath and Body Works LLC has about 9.8 million followers on its official Facebook page. The American retailer of cosmetics is extremely active on Facebook and engages its customers efficiently to promote their products.
Facebook | Instagram | Twitter | Pinterest | LinkedIn
Risque
The Facebook page of Risque cosmetics has about 7 million followers. The brand has built a name for itself by active social media campaigns and relevant posts about their products.
Facebook | Instagram | Twitter | Pinterest
Mary Kay Brasil
Mary Kay Brasil is another cosmetics company with a huge following on Facebook. The brand has taken up and aggressive strategy of the promotion of its products through social media and its Facebook page plays a major role in it.
Facebook | Instagram | Twitter | Pinterest | LinkedIn
Facebook Link: https://www.facebook.com/marykaybrasil/
Instagram Link: https://www.instagram.com/marykaybrasil/?hl=en
Twitter Link: https://twitter.com/MaryKayBrasil
Pinterest Link: https://in.pinterest.com/marykaybrasil/
LinkedIn Link: https://www.linkedin.com/company/marykayglobal/
Aurora
Aurora has 5.5 million followers on its official Facebook page which makes it one of the most popular pages on Facebook among cosmetic brands. The brand puts up engaging content for their followers so that they stay relevant in the medium.
Facebook | Instagram | Twitter | Pinterest | LinkedIn
Facebook Link: https://www.facebook.com/auroracosmeticscentre/
Instagram Link: https://www.instagram.com/auroraprivatelabel/?hl=en
Twitter Link: https://twitter.com/AurorasCosmetic
Pantene
Pantene is an American brand of Swiss-made cosmetics that specialises in hair care products. The official page of Pantene has almost 5 million followers on Facebook. Fans of the brand find a lot of interesting trivia and product information on the official Facebook page.
Facebook | Instagram | Twitter | Pinterest | LinkedIn
Facebook Link: https://www.facebook.com/PanteneIndia/
Instagram Link: https://www.instagram.com/pantene/?hl=en
Twitter Link: https://twitter.com/Pantene
Pinterest Link: https://in.pinterest.com/PanteneUS/
LinkedIn Link: https://www.linkedin.com/company/pantene-pro-v-beautiful-lengths
Dolce Pelicula
Dolce Pelicula has about 4.8 million followers on Facebook. They are one of the most popular brands in the social media platform. The brand regularly interacts with its customers on Facebook related to its latest products and other information.
Facebook | Instagram | Twitter | Pinterest | LinkedIn
Facebook Link: https://www.facebook.com/Dolce-Pelicula-e-Pedrarias-235692077191543/
Instagram Link: https://www.instagram.com/dolcepeliculaepedrarias/?hl=en
Nature Republic Myanmar
Nature Republic Myanmar is another cosmetic brand that is very popular on Facebook. The Asian brand makes sure to solve all the queries of its customers on Facebook and regularly posts relevant content on their official page.
Facebook | Instagram | Twitter | Pinterest | LinkedIn
Facebook Link: https://www.facebook.com/NatureRepublicMyanmar/
Instagram Link: https://www.instagram.com/naturerepublicmyanmar/?hl=en
Twitter Link: https://twitter.com/naturerepublica
Pinterest Link: https://in.pinterest.com/nature_republic/
LinkedIn Link: https://www.linkedin.com/company/nature-republic-inc/
COVERGIRL
The Facebook page of COVERGIRL has about 4.6 million likes and is a huge hit among its customers. This massive following on Facebook can be attributed to the brand’s careful social media marketing that engages a lot of people on social media.
Facebook | Instagram | Twitter | Pinterest | LinkedIn
Facebook Link: https://www.facebook.com/covergirl/
Instagram Link: https://www.instagram.com/covergirl/?hl=en
Twitter Link: https://twitter.com/COVERGIRL
Pinterest Link: https://in.pinterest.com/covergirlxo/
Dailus
Dailus has a fan following of over 4 million on Facebook. The innovative posts on the official page of the famous cosmetic brand make sure that their fans are always entertained and are always updated about the latest products.
Facebook | Instagram | Twitter | Pinterest | LinkedIn
Facebook Link: https://www.facebook.com/Dailus/?ref=br_rs
Instagram Link: https://www.instagram.com/dailus/?hl=en
Twitter Link: https://twitter.com/DailusColor
Pinterest Link: https://in.pinterest.com/dailusoficial/
LinkedIn Link: https://www.linkedin.com/company/dailus-color/
Embelleze
Embelleze’s Facebook page has above 4 million likes. The popular cosmetics brand is very active on different social media platforms and takes its Facebook page very seriously. Apart from posting the latest updates about its products, they also interact with their customers through their official Facebook page.
Facebook | Instagram | Twitter | Pinterest | LinkedIn
Facebook Link: https://www.facebook.com/Embelleze/
Instagram Link: https://www.instagram.com/embelleze/?hl=en
Twitter Link: https://twitter.com/Embelleze
Pinterest Link: https://in.pinterest.com/embelleze/
LinkedIn Link: https://www.linkedin.com/company/embelleze/
Top cosmetic brands to follow on Instagram
MAC Cosmetics
MAC cosmetics is perhaps the most popular among cosmetic brands. On its official Instagram handle, the brand has about 22.6 million followers who constantly stay updated with the latest happenings from MAC through their Instagram account.
Facebook | Instagram| Twitter | Pinterest | LinkedIn
Kylie Cosmetics
Kylie Cosmetics is also immensely popular with a follower base of 21.8 million on Instagram. The brand puts up interesting content in the form of pictures and videos on their Instagram handle to make their social media marketing strategy more effective and engaging for the customers.
Facebook | Instagram | Twitter | Pinterest | LinkedIn
Instagram Link: https://www.instagram.com/kyliecosmetics/?hl=en
Facebook Link: https://www.facebook.com/KylieCosmetics/
Twitter Link: https://twitter.com/kyliecosmetics
Pinterest Link: https://in.pinterest.com/kyliecosmetics/
LinkedIn Link: https://www.linkedin.com/company/kyliecosmetics/
Anastasia Beverly Hills
Anastasia Beverly Hills is another popular cosmetics brand on Instagram which has more than 19.7 million followers on Instagram. The brand has been able to create a beautiful Instagram profile and has attracted millions of followers.
Facebook | Instagram | Twitter | Pinterest | LinkedIn
Instagram Link: https://www.instagram.com/anastasiabeverlyhills/?hl=en
Facebook Link: https://www.facebook.com/ABHcosmetics/
Twitter Link: https://twitter.com/ABHcosmetics
Pinterest Link: https://in.pinterest.com/ABHcosmetics/
LinkedIn Link: https://www.linkedin.com/company/anastasia-beverly-hills
Calvin Klein Cosmetics
Luxury cosmetic brand Calvin Klein is a huge hit on Instagram with 18.7 million followers on Instagram. Apart from other products, Calvin Klein displays its cosmetic collection in an aesthetic and well-designed manager on their official Instagram handle.
Facebook | Instagram | Twitter | Pinterest | LinkedIn
Instagram Link: https://www.instagram.com/calvinklein/?hl=en
Facebook Link: https://www.facebook.com/CalvinKlein/
Twitter Link: https://twitter.com/CalvinKlein
Pinterest Link: https://in.pinterest.com/calvinklein/
LinkedIn Link: https://www.linkedin.com/company/calvin-klein/
Sephora
Another popular brand which is very popular on Instagram is Sephora. The brand has 18.3 million followers on Instagram owing to the creative content that it puts up on its profile. Beautifully designed pictures and videos make sure that the customers of the brand are always entertained on Instagram.
Facebook | Instagram | Twitter | Pinterest | LinkedIn
Instagram Link: https://www.instagram.com/sephora/?hl=en
Facebook Link: https://www.facebook.com/sephoraindia/
Twitter Link: https://twitter.com/Sephora
Pinterest Link: https://in.pinterest.com/sephora/
LinkedIn Link: https://www.linkedin.com/company/sephora/
NYX Professional Makeup
NYX Professional Makeup has about 14 million followers on Instagram going to its use popularity among teenagers and young adults. The brand has an attractive Instagram profile which makes it even more popular among the young generation.
Facebook | Instagram | Twitter | Pinterest | LinkedIn
Instagram Link: https://www.instagram.com/nyxcosmetics/?hl=en
Facebook Link: https://www.facebook.com/nyxcosmetics/
Twitter Link: https://twitter.com/NyxCosmetics
Pinterest Link: https://in.pinterest.com/nyxcosmetics/
LinkedIn Link: https://www.linkedin.com/company/sephora/
Too Faced Cosmetics
Too Faced Cosmetics maintains a regularly updated Instagram profile and has about 13 million followers on Instagram. Other than promotional content for their products, the brand also puts up some pictures of different models and celebrities as an effective social media marketing strategy.
Facebook | Instagram | Twitter | Pinterest | LinkedIn
Instagram Link: https://www.instagram.com/toofaced/?hl=en
Facebook Link: https://www.facebook.com/toofaced/
Twitter Link: https://twitter.com/TooFaced
Pinterest Link: https://in.pinterest.com/TooFaced/
LinkedIn Link: https://www.linkedin.com/company/too-faced-cosmetics/
Urban Decay
Urban Decay cosmetics has a very interactive Instagram profile. They put up makeup videos and tips to appear relevant to their huge follower base of 11 million. Their latest products are also displayed in a well-designed fashion on their Instagram profile.
Facebook | Instagram | Twitter | Pinterest | LinkedIn
Instagram Link: https://www.instagram.com/urbandecaycosmetics/?hl=en
Facebook Link: https://www.facebook.com/urbandecayglobal/?brand_redir=60999753199
Twitter Link: https://twitter.com/UrbanDecay
Pinterest Link: https://in.pinterest.com/urbandecay/
LinkedIn Link: https://www.linkedin.com/company/urban-decay-cosmetics/
Morphe
Morphe brushes is another cosmetic brand that has a huge follower base on Instagram. It is followed by about 9.8 million Instagram users. Apart from posting content on a regular basis the brand also comes live on their Instagram handle regularly.
Facebook | Instagram | Twitter | Pinterest | LinkedIn
Instagram Link: https://www.instagram.com/morphebrushes/?hl=en
Facebook Link: https://www.facebook.com/MorpheBrushesCosmetics/
Twitter Link: https://twitter.com/MorpheBrushes
Pinterest Link: https://in.pinterest.com/morphebrushes/
LinkedIn Link: https://www.linkedin.com/company/morphe-brushes/
Top cosmetic brands to follow on Twitter
Tarte Cosmetics
Apart from keeping the customers updated about their latest products and events the Twitter handle of Tarte Cosmetics also features plenty of memes and funny videos to entertain their 768 thousand followers on Twitter.
Facebook | Instagram| Twitter | Pinterest | LinkedIn
Maybelline New York
Maybelline New York is another very popular cosmetics brand that stays very active on Twitter. Maybelline New York has 720 thousand followers on Twitter and maintains a very interactive account to stay relevant to their customers.
Facebook | Instagram | Twitter | Pinterest | LinkedIn
Twitter Link: https://twitter.com/Maybelline
Instagram Link: https://www.instagram.com/maybelline/?hl=en
Facebook Link: https://www.facebook.com/maybellineindia/?brand_redir=20251700747
Pinterest Link: https://www.pinterest.ca/Maybelline/
LinkedIn Link: https://www.linkedin.com/company/maybelline-new-york/
Smashbox Cosmetics
Smashbox Cosmetics are always interacting with their fans and customers through their official Twitter handle. The brand voices its take on various social issues through its Twitter account. It has about 713 thousand followers on the popular social media platform.
Facebook | Instagram | Twitter | Pinterest | LinkedIn
Twitter Link: https://twitter.com/Maybelline
Instagram Link: https://www.instagram.com/maybelline/?hl=en
Facebook Link: https://www.facebook.com/maybellineindia/?brand_redir=20251700747
Pinterest Link: https://www.pinterest.ca/Maybelline/
LinkedIn Link: https://www.linkedin.com/company/maybelline-new-york/
Make Up For Ever Cosmetics
Make Up For Ever Cosmetics keeps its customers updated about all their latest products and other happenings of the brand with the help of the official Twitter handle. The official Twitter account of makeup forever has about 687 thousand followers.
Facebook | Instagram | Twitter | Pinterest | LinkedIn
Twitter Link: https://twitter.com/MAKEUPFOREVERUS
Instagram Link: https://www.instagram.com/makeupforever/?hl=en
Facebook Link: https://www.facebook.com/makeupforeverfrance/?brand_redir=92625437126
Pinterest Link: https://www.pinterest.ca/makeupforeverww/
LinkedIn Link: https://www.linkedin.com/company/make-up-for-ever/
Bobbi Brown Cosmetics
The Twitter page of Bobbi Brown Cosmetics features everything about the designer brand including product promotions, latest updates and customer interactions. The page has 613 thousand followers.
Facebook | Instagram | Twitter | Pinterest | LinkedIn
Twitter Link: https://twitter.com/BobbiBrown
Instagram Link: https://www.instagram.com/bobbibrown/?hl=en
Facebook Link: https://www.facebook.com/JustBobbiBrown/
Pinterest Link: https://www.pinterest.ca/bobbibrown/
LinkedIn Link: https://www.linkedin.com/company/bobbi-brown-cosmetics/
Top cosmetics brands to follow on Pinterest
Benefit Cosmetics
Benefit Cosmetics is another popular beauty brand that has a very active Pinterest account. The brand has a happy profile on Pinterest with colourful and funny posts for their viewers.
Facebook | Instagram| Twitter | Pinterest | LinkedIn
Bergdorf Goodman
Bergdorf Goodman has a monthly viewership of 6.6 million on Pinterest. It is one of the most popular cosmetic brands on the platform and features posts from recent events of the brand and models donning their products.
Facebook | Instagram | Twitter | Pinterest | LinkedIn
Pinterest Link: pinterest.ca/bergdorfs/
Twitter Link: https://twitter.com/Bergdorfs
Instagram Link: https://www.instagram.com/bergdorfs/?hl=en
Facebook Link: https://www.facebook.com/bergdorfgoodman/
LinkedIn Link: https://www.linkedin.com/company/bergdorf-goodman/
Top Cosmetic brands to follow on LinkedIn
CHANEL
Founded by legendary fashion designer Coco Chanel, Chanel is a huge cosmetic brand. The brand is active on LinkedIn where it keeps in touch with its employees from all over the globe. It also posts inspirational videos about its founder to connect better with its followers.
Facebook | Instagram| Twitter| LinkedIn
The Estée Lauder Companies Inc.
Estée Lauder is another popular cosmetic brand that has left its mark on the industry. Apart from other social media websites, the brand has a well-maintained profile on LinkedIn. It responds to queries promptly and maintains a well-connected network of past and present employees.
Facebook | Instagram| Twitter | Pinterest | LinkedIn
We can thus conclude that these cosmetic brands carry out most of their advertisements and product promotions on various social media networks and tries t engage as many viewers as possible. Almost all the major social networking platforms are covered by these cosmetic brands making them more appealing to their customers.
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