Handmade items or crafts are synonymous with beauty, quality and attention to detail, taking the user back to a time when life was much slower and gentler. Exquisite handmade clothing, pottery, jewellery and household items enrich our lives and create a sense of well-being that is not found with mass- produced modern products of today.
How to promote your crafts business
- The best way to promote your business is by putting up sufficient numbers of signboards and posters everywhere to let the people know about your business. This promotes your business faster.
- The local distributors are going to be of great help in promoting your crafts business. Make sure that you have managed to collaborate with them and watch your business getting promoted faster.
- To disburden the whole process of promoting your business, you need to think of a unique name and a very creative logo for your business. This will provide the targeted customers easy distinguishability.
- The business directories are one of the most powerful tools when the promotion of any business is concerned. So ensure that you have your business enlisted in the business directories.
It’s quite challenging to develop successful marketing strategies for crafts, however, particularly for creative people or artists whose talent lies in the production aspect instead of the business side of the industry.
Here are some best Marketing Ideas for Craft Business to Grow your Business at Next Level.
-Develop a strong website:
Establishing your online presence is vital in the age of the Internet. Include a strong website plan in your marketing strategy that displays your crafts vividly. Optimize the website for search engine indexing by inserting appropriate keywords in the website content. Set up a thorough catalogue for your handmade items, which offers detailed information about each product as well as price and availability.
-Remain active on social media:
In the advanced world of today, different social media sites play a vital role in conveying information about various businesses to their respective targeted customers. Therefore, it is important to remain active on social media to create awareness about your business in the minds of people and make people notice you more.
-Open online stores:
Open seller accounts on various online sites. Several online sites offers artists an independent online store from which to sell, while some may be interactive handmade market place and craft community dedicated to helping members build their businesses and sales.
Install a shopping cart application on your website and create a payment account to enable buyers to place orders and make payments online.
-Organize various contents or exhibition:
You can consider organizing several contests and exhibitions offline where your crafts will get more and more popularity and people will get to know about the pattern of your works. Customers visiting these exhibitions will be aware of your business and may want to buy from you further.
-Try promoting your business:
As a part of your promotional strategy, try printing business cards and flyers that advertise your handmade products.
These should include your contact information and alluring photos of some of your best- selling items, as well as your web address and the details of any online stores from which your products can be purchased. Hand out your flyers at various craft markets and trade shows or distribute them by postal drop in your neighbourhood.
Consider investigating craft and farmer’s markets in your area. These typically take place on one or two mornings a week or over the weekend at some of the local churches and community centres.
You may require paying for a booth in advance, but even if you don’t sell many items at the market it offers you to stand a chance to display your products and hand out business cards or fliers.
-Write blog posts:
Contact a blogger who writes blogs which matches and aligns well with the types of products or crafts you make and offer them to write a guest post, accompanied by photos, that explains how you make them. In this way, you can let people know about your business and is they want these items, they may consider buying them from you.
-Submit press releases
This section, probably more than any other, will welcome news about what you have made. Consider submitting press releases and photos to the New Products sections of magazines. Look for new product sections in the field of your niche in the magazines.
-Discuss your business problems:
Don’t hesitate to discuss your business problems in social and also talk about how to resolve them. This will allow people have a brief idea about your business and may motivate them to purchase stuffs from you.
It is said that email marketing is their biggest driver in retaining customers. All you need to do here is to invest some time in order to get more and more subscribers. The more subscribers you earn, the more popularity you gain. If you really want to get people clicking your emails, include videos, which can increase click through rates.
-Organize giveaways on social media:
You can organize several giveaways in social media to attract more people towards your business. You can then select a winner for by scrolling through a number of comments and likes. There are various software available which will help you to grow your marketing list by requiring an email address as a condition of entry – something you can’t do with a standard social media post.
There is nothing quite like being able to touch, feel, smell and experience a product in the practice. If you have only ever sold products online, consider joining forces with some of your Maker friends to share the costs of holding a popup shop.
-Try creating instructional videos:
Video contents are really valuable, and while it can cost big bucks to get professional videos produced, there is nothing wrong with giving it a shot yourself or hiring a film student off. If video sounds like too much of a challenge, then you can try making slide decks and sharing them on Slide Share.
Infographics are very powerful marketing tools. They are visually eye catchy, easy to digest, and people love to share them, so they are a great way to drive up referral traffic and links. Hiring a designer to make you a good and strong infographic can hit your wallet hard, but you can make your own on the cheap if you don’t mind taking up a bit of a challenge.
How to drive up the sales of your crafts business
- There is no better friend than the social media when it comes to raising the sales of your crafts business. Use the social media platforms in a constructive and a witty manner to fulfil this target.
- The paid advertising platforms such as the newspapers and the TV channels are going to help you more than any other available alternatives in raising the sales of your business.
- The prices that you are charging must be slightly less than the one existing in the market. Cheaper products will attract more customers and hence your sales will go up.
- Customers will find it lucrative when you are offering them a lot of discounts and offers at regular intervals. So make sure to discount your products frequently.
- The positive reviews from your previous clients will make you more trustworthy in the eyes of the new customers. This will eventually lead to higher sales of your business.
So, now you know some good marketing ideas for your craft business to get your product in front of customers and make it stand out from your competition. It’s obviously not enough to simply create a great product with a smart design and believe that it will sell itself. All of your marketing efforts need to be put together together to entice customers to buy.
here are some Important FAQs about Craft Business to Get more Detail and Grow Business
One way that an artisanal company makes money is by purchasing and selling handicraft products in bulk at wholesale prices. One less common way of making money from this form of company is through the design and production of original arts and crafts. Many shops sell these items to other stores, while others charge a royalty fee for using their original designs.
Promoted consumers are those who want to engage in gift and home decoration arts and crafts projects and others who enjoy items that display others’ creative and artistic talents.
The development of a number of finished products and the procurement of a package that includes all the supplies required to produce such items themselves can be extremely successful. It is necessary to have something special to successfully compete with bigger, more developed companies such as Jo-Ann Fabrics. Many shops offer classes for special handicrafts such as felting, quilting. Nothing is more special than a similar group of people who collectively engage in a creative activity in the same venue.
The attendance of trade fairs and community events is a good way to introduce those who are already interested in your goods to your company. It’s another thing to build a website and keep it up to date regularly with new products. Also common are loyalty programs, which offer cash back vouchers for such purchases. Providing class discounts for people bringing their buddies is an ideal way to boost the local artistic environment and the client base.
Your business cards and contact details for your website are as relevant as production of a brochure or catalog of all the items your shop carries. Clear images, product reviews and introduction of new products can help the customers find just what they need. Another good way to promote your company is by teaching your goods in other forms of arts and crafts.