It is not easy to promote a dance academy business. You need to have the requisite skills for reaching out to your narrow target audience. You will have to compete with several dance academies situated in your locality and effective online or offline marketing techniques can help in bringing students to your academy. Be spot on with your marketing strategies.
Here are a few marketing ideas that will help you to promote your dance academy business.
_Business Cards and Fliers
Print business cards and fliers with the logo of your dance studio placed in them. Mention all the information in the fliers like your contact number, the location of your studio, timings of classes and the dance styles that are taught. Distribute the fliers in places where you can reach out to your target audience like in schools, colleges, local clubs, and restaurants etc.
Design a professional and user-friendly website for your dance studio. Register the website with online search engines. Clients should be able to find out your website when they search for dance studios with keywords. Clients can also book classes through the website. Upload the profile of all your instructors and share the achievements of your current and ex-students.
Promote your dance studio through advertisements in local newspapers and magazines. The magazines can be related to dance and music. Put up billboards and hoardings in your locality to spread awareness about your dance studio.
_Offer Free Dance Shows
You can offer free dance performances in local public events where your students can showcase their talents and dancing skills. The audience will get a good impression when they see spectacular dance performances of your students. Parents will feel motivated to send their children to your dance studio.
Ask your students to refer your dance studio to their friends and family members who are interested in learning different types of dance. If you are mostly offering dance classes to children, then request their parents to recommend your dance studio to any person who is interested in dancing. Reward them with free or discounted classes for each successful referral.
_Offer Free Classes
You can offer free dance classes to promote your dance studio among those who are curious to learn dancing but lack the confidence to do so. You can offer free classes through open house events. A free class can help them in gaining confidence, they will come to know about their ability to follow instructions. If they feel that your studio is the ideal place to learn dancing, then they will enroll themselves as regular students.
_Ask Your Students for Reviews
Ask your students or their parents to write reviews on your website. The positive reviews can help in creating a good impression among potential clients who go through your website. They will come to know the specialty of your dance studio through such reviews.
_Give Dance Items for Free
You can provide your students with free dance items once they get registered. The items can include a dancing kit, a t-shirt that has the name of your studio written on it, dancing shoes etc. This will make your studio different from others.
Stay in touch with your current and ex-students by sending them e-mails. Request your students to sign-up for getting e-mail notifications. Let your ex-students know that they still remain in your thoughts. You can even ask for referrals from your ex-students via mail. Send reminders to your current students regarding important updates like registration, upcoming events, and shows, change in timings of classes, payment of fees etc. Also, send birthday wishes to your students through emails.
_Approach Schools and Colleges
You can approach schools and colleges situated in your locality and ask the authorities if they are interested in offering dance classes to their students. If you get positive feedback, then request them to hire instructors from your studio as dance teachers. This will help in getting your studio more exposure. You can put banners that display the name of your studio in any event organized by the schools and colleges.
Use social media to advertise your dance studio effectively. You can promote your brand identity in popular social media websites. Social media also allows you to interact with your current and prospective students on a daily basis as they visit social media websites each day. Create a social media page dedicated to your dance studio and upload exciting content in it like videos of your dance classes. Ask your students, friends, family members and relatives to like and share the page.
You can use blogging as a marketing tool to reach out to your target audience. Do guest blogging by sharing informative articles in popular dance blogs. Readers should find your articles to be interesting and valuable. Share your knowledge and expertise in dance through such blogs. You can also start your own blog and publish articles in it. People will come to know about your dance studio when they contact you after going through your articles.
_Post Videos Online (Use Tiktok App)
You should post videos online on your website and social media page. The videos can be educative in nature. Upload videos of your best dancers dancing to trending songs. Convince people that your dance studio has the best instructors and facilities on offer through such videos.
_Participate in Local and Family Events
Be present in any local or family event. Meet with the guests and tell them about your dance academy business. This helps you to grow your network. Send your students to perform in events like a wedding. Distribute business cards and pamphlets in such events.
Promote your business by offering discounts to regular students. Offer discounts, exciting deals or special packages to those who join your academy on festive occasions. One example of a special package can be a 20 percent discount on fees if a student attends ten dance classes and five practice sessions. You can also offer discounts to a specific group of customers like couples and children.