Deal sites help in boosting the sales of different types of businesses. If you are the owner of a deal site business, you need to have solid marketing strategies for transforming it into a profitable venture.
Be smart and intelligent in promoting your business. Here are a few marketing ideas for a deal site business.
_Know Your Target Market and their Needs
Marketing ideas for your daily deals business will be based on the needs of your target audience. Identify the types of businesses for which you will offer daily deals. Research the market to know the specific needs of those businesses and offer different types of deals for different businesses. Keep in mind that the clients need to benefit from your daily deals.
You must offer deals that are tempting to customers. Make them feel like they are losing out on a profitable offer if they are unable to access your deals. Encourage the clients to choose your deal site business instead of others.
You need to come up with unique deals as that will make your site different from others. Stay updated with the daily deals that are trending in the market and try to offer something new that instantly catches the attention of the clients. You can offer lucrative deals like cashback bonanza, gift vouchers, discounts, coupons, limited period offers, exchange offers, complimentary services etc.
_Organize Loyalty Programs
Marketing not only helps you to attract new customers but also to retain your loyal customer base. You need to think of new ways of keeping your loyal customer base happy and satisfied. Give them a reason to select your services multiple times or else they will opt for some other daily deals company. Conduct a loyalty program to thank your loyal clients for choosing your services for a long period of time.
Referral is the easiest and cost-effective marketing technique that helps in boosting the sales of your business. Let your current customers refer your deal site business to people whom they know like friends, family members or relatives. Referrals help in making your business reliable to new clients as they get know your specialty and the types of services you offer from someone whom they trust. Reward your current clients with a discount or a free service for each successful referral, this will help in maintaining a good relationship with them.
_Business Cards and Fliers
Design smart looking business cards and fliers. Place the logo in the business cards and brochures that represents the idea, values, and goals of your business. Update the brochure from time to time. Give detailed information about your business in the brochures and fliers. Distribute them in places where you can reach out to your target audience, for example, you can distribute your brochures among small business enterprises or startups who require daily deals to expand the size and scope of their business.
You should invest in designing an attractive and user-friendly website. You can design it on your own if you have the expertise to do so or else hire the services of a professional. You can add strength to your online presence through the website. Let prospective clients know about your business through the website, list all your services in them, mention the names of reputed clients who have chosen your website, the background of your business and your unique selling point. You can also upload a virtual brochure on the website.
Social media is the ideal platform to promote your deal site business. Advertise your deals in popular social media websites. Potential clients will come to know about your business when they visit your social media page. Post advertisements of exciting daily deals in social media. Utilize social media to interact with your clients on a daily basis and keep them informed about upcoming deals.
Blogging can help you to promote your business to a great extent. Spend free time writing articles about daily deals and how it can be an important component of the marketing strategies of other businesses. Write useful and interesting articles as a guest contributor in any blog. You can also start your own blog whenever you realize that it is a potential marketing tool for any business.
Advertise your business in print media like in local newspapers and magazines. Make your business visible to customers through such advertisements. Try to give a message through the advertisements that you own the most trusted daily deals business in the locality. Put up banners and billboards in your locality that displays the logo, name, contact number and website address of your business.
_Register Your Business
You need to register your business in online business directories. Focus on search engine optimization and make sure that the website of your business features in the list of search engines. Customers should be able to find out your business easily when they search online with keywords.
Email serves as an important channel of communication with your clients. Your clients should sign up with their e-mail address when they register with your company online. This will allow you to send important updates to them via e-mail and also follow them up to get feedback and reviews. Send personalized emails to your clients to inform them about deals that suit their business requirements. You can also send thank you messages or birthday wishes to your old and new clients through email.
_Ask for Reviews
Let your customers know how much you value their opinion. Request them to write a review or feedback on your website or social media page. Reviews will make it easy for prospective clients who are hesitant to choose your services. Positive reviews will help in increasing the popularity of your business.
_Sponsor a Local Event
You should sponsor a local event that helps you to connect with a greater number of people in your locality. Distribute your business cards and fliers among the visitors. You can also inform them about your business through a casual conversation.
Offer discounts to your regular clients. You can also offer a free trial period to new clients so that they come to know about your services before choosing you.
_Attend Conferences and Workshops
You should attend business conferences and workshops taking place in and around your locality. Such conferences give you the scope to reach out to a credible target audience like owners of different types of businesses.