Just like any other business out there in the market, a donut store also needs a proper marketing plan to survive for a long span of time. Due to surging competitive challenges in the bakery industry, establishing the identity of your business is not quite easy. However, the marketing tactics mentioned ahead have been summed up after reading the market trends and obtaining results from their successful implementation.
Here are some best Creative Marketing ideas for Donut store to Increase Sales and Visibility
-Never Miss the Continuity in Blog Writing
Blogging has become an immensely popular way to share the content with the audiences. Once you begin with blog writing, you know it is going to benefit you in the long run. You can add the flavors of creativity in your general content making it more appealing for the readers. Infographics, videos, images, etc. of your donut store can be integrated within a blog post to increase the number of followers within a few days.
-Testimonials are Powerful
When customers read testimonials about your business they believe them to a very large extent. This means good testimonials written on your site are an indication that you are excellent with your job. It is also a brilliant way to obtain feedback about your business which means there is always a door open for necessary improvements.
-Go for Live Tweets
Suppose you host a competition where the participants have to use their imaginative minds to present the donut in the most fantastic manner, then don’t you think such an extraordinary event deserves live tweets. Yes, you can utilize special hashtags while you tweet about it and the event is definitely going to gather abundant viewers.
-Implement Push Notifications
Push notifications are like gentle reminders that keep your customers updated with any new changes in your donut store. For instance, if you have planned to welcome a new donut inside your store, then send push notifications to the people to make them experiment with it. Pushcrew is a very good platform that can assist you in your push notifications sending scheme as it generally targets the Firefox and Chrome users.
-Invite People for Making Guest Posts
Inviting good writers to make their guest posts on your website serves a dual purpose. It gives them an opportunity to get more readership while you get new content to show to your customers. You can accept entries for guest posts that present the colorful donuts through the medium of interesting articles. For example, a guest can make a post about ‘history of donuts or ‘how donuts have become the all-time favorite of people in the modern times?’
-Build a Unique Website
If customers look for a donut store in their nearby areas and do not find your business name online, then you will regret your online absence. So, come up with a unique website that talks about your business in a fluent manner. Keep the website updated with pictures of bright-colored donuts and accurate information about your store.
-Boast About the Beauty of Your Donuts on Instagram
Donuts are pretty eye-catching and Instagram does much justice with its visual content. Unite these two interrelated aspects and together fabricate a presentation that warms the hearts of the donut lovers. Create awesome videos about donut baking process and post them to grab that extra bit of attention on Instagram.
-Sell Donuts With Different Toppings
Lots of experiments can be performed with the regular donut that you sell on your store counters. Like you can just provide some different types of toppings to the ordinary glazed donuts. Chocolate frosted toppings with extra crunchy bits from cereals or sweetness from cotton candies will surprise the customers for sure.
-Give Discounts on Related Commodities
Discounts are always better to get the new customers inside your shop. As such, begin a combo deal discount season at your donut store. For every related commodity like a coffee pack, wafers, strawberry crunches, candies, etc. you can give a discount on its purchase along with the donut pack.
-Sell Donuts for Free Sometimes
Customers would cherish anything that is given to them at free of cost. You can rely on the thought of offering them an extra donut on every good purchase of donuts that is made from your store or give away free donuts on special occasions like New Year Eve or Christmas.
-Do Not Ignore Learning
Learning in the business field is an everlasting process that aims at only increasing the value of your business and its growth. You need to look into the whole frame of your business from donut production to its sale to know about any existing loopholes and then work accordingly. Remaining updated with the activities of the competitors is equally important to help you think one step ahead.
-Find New Business Partners
It is a hard task to obtain fame on the basis of your business during the early days of starting your venture. However, if you work together with some other businesses that offer services somewhat like you but are actually non-competitive in nature, then you can thrive really well. You have to look around for a business partner who is in a similar position like you and can accept your idea of cross promotions.
-Give Promotional Products
Sharing exclusive products with your customers keeps them delighted and connected with you. Here, you can think of printing your logo design on promotional products like mugs, T-shirts, baskets, etc. The prime occasions to give these items are a donut contest or a grand opening of your store.
-Include Email Marketing
Email marketing is directly linked to increased credibility and brand promotions. If you will consider this as a part of your current marketing plan, you will find that it is cost-effective and removes excessive pressure from your head. Be particular with your email marketing and recommend customers to try your donuts without a second thought.
-Word of Mouth Marketing is Vital
A smarter path to make people know about your store is to hold the thread of word of mouth marketing. This can be advantageous for you since you do not have to pay to anyone to encourage them to talk about your store in front of others. Instead, you just need to make a humble request to your loyal customers and use them as a medium to obtain acclamation. So, be concerned about your customers and get good promotions from them.