5 Key Elements of Winning Business Proposals

A planned, well-written business proposal will describe everything in details with accurate and precise information about the company. Here are basic elements to write winning Business Proposals. read below.

Communication 5 Key Elements of Winning Business Proposals

5 Key Elements of Winning Business Proposals

A planned, well-written business proposal will describe everything in details with accurate and precise information about the company. Here are basic elements to write winning Business Proposals. read below.

There can be several occasions when you need to submit a business plan to finalize a deal.  A business proposal is a written document sent to a potential client to get a new project. In the document, the company willing to do the project outlines a plan and prepares a job quotation. It is needed because a business proposal shows the company’s capabilities and highlights the strength.

 In the competitive market, companies send many business proposals and get no results. A planned, well-written business proposal will describe everything in details with accurate and precise information about the company. This will give the client a better image of the company and about its strategies.

This article will help you with the key elements you need to include to make your business proposal a winning one.


Write about how important it is to you to address the need of the customer.

Address the problem that the client is currently facing and the impact it will have on the company if it is not solved. This part of the proposal is very important to show your client how important they are to your business. It is of vital importance that you evaluate the problem from different perspectives to find out new reasons to your client’s existing problem.

This new finding will impress the client and they will know the amount of time, research and energy you have put into the preparation of the proposal. This can actually assure the client that you understand their problem and care about them to do it the right way.

Share the experiences of addressing related problems

In your proposal include how you solved the hurdles for another company facing the same problem as your client. Show them the steps you have taken over the time to come to a solution. If possible show the detailed solution model to prove the credibility of your work. If you have not solved a similar problem, show how the other problems you solved has a connection to the problem the client is facing.

Make clear statements showing how the two problems are related to each other with proper justifications. If you do not have previous experience in solving the specific type of problem, honestly tell your client about it. Sometimes being honest can be rewarding as well since this will show your client that you are trustworthy. In case you have no experience, talk about other challenges you overcame, how they helped your team to gain experience and be more knowledgeable.

Also, you can talk about the very first project you did, the challenges you faced and how you handled the situation. Then you can show the improvement of your team each time they completed a project and how the experienced of handling projects have helped your team to become more efficient. Show them with strong reasons that different organization face different problems and that your client will not be disappointed as your company has an efficient and experienced team of employees.

Avoid illogical claims or do not show the attitude that no one other than your company can address the problem. Discover the possible obstacles to accomplishing the goal and present your client some possible solution to solve the hurdles.

Show how your company is different from rival companies

Introduce your company, the activities it is involved in, state the reason behind the company’s existence and mention all the unique selling propositions (USP) of a company.  A USP detects what makes your business unique, and why your targeted customers should choose your product/service among the available options in the market.

Mention why your company is better than the rival companies but do not say anything negative about your opponents or do not try to defame them. Include all the products/services that your company offers to the clients even if it is not relevant to the proposal. This will show the diversity, capability, and reliability of the company.

Also, mention about the wonderful team who will be working on the project along with their educational background to gain confidence and trust of the potential client.

Share the customer’s experience of working with your company

People have a mindset that praising your own company is very natural so, they find it less credible. Owing to this reason, try not to recommend your company or praise about it to others, rather share the experiences of the customers.

 The adaptation of this method will make your company trustworthy to your client. Moreover, promoting your company by sharing your clients’ experiences will surely send a positive message.

Mention the estimated budget for the project

Many companies submit business proposals without analyzing the budget in advance. It is important to conduct market analysis to find the current market value.  The estimated cost in the job quotation should be based on experience, market research and considering other important factors like -inflation. Estimation of the budget will help the company to consider different changes in the market valuation to make sure they do not incur a loss. This also allows you to show the client a forecasted progress report for the project.

Any fundamental business budget contains three main elements, they are- the total projected costs of the project, the number of workers needed and the time needed to complete the work. Writing a job quotation with the value of the estimated cost is quite tricky. Try not to offer a lower price to get the project, offer a price that will be profitable for you after all the expenses incurred.

To conclude a business proposal is the first step of securing any business deal as it represents your company to the potential client.  Hence, a business proposal is like the foundation of a business.

Business proposals simply tell the client why the company is the right fit as it portrays the capabilities of the company and allows the client to take proper decision. That is why keep the factors mentioned in the article in mind as a good business proposal is essential to win any projects.

Read more, here is the very useful infographic which gives you more idea about a business proposal to land more customer on it. 

business proposal example

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