Once your Etsy shop is up and running, you have got to start promoting your store. Marketing your Etsy shop is an enormous topic and a huge percentage of your Etsy success– without some form of marketing funnel, i.e, the strategies you use to get people into your shop, you will never reach those crazy amounts of success you dream about. I will be honest and say it has taken me years of trial and error to figure out which marketing strategies work for me.
here are some best and Proven Marketing Ideas for Etsy Seller to get more sales and increase their Revenue.
-Start a Referral Program:
You can easily increase your sales to your Etsy store by setting up a referral program. One of the best way to setup a referral program is to sign up OSI Affiliate Software. When you have an affiliate program, you will only have to pay your promoters when they send you a successful sale.
-Have a Unique Product:
While most products on Etsy are handcrafted, it is still important to create designs or products that are completely unique. Think about it. If you only do the same thing as the next person, you’ll not stand out.
-Tell Your Friends and Family to Get the Ball Rolling:
While Etsy is a good platform for your business, you’ll still need to have some testimonials or reviews to get the ball rolling. The best way to do this is to have some friends and family vouch for you.
Get some Followers onsocial media:
You are lucky enough that you are born in the age where you can just sign up for a social platform and get instant access to millions of people all over the world. You can easily do this by signing up for a social media account and making regular updates about your products and services.
Create an Online Store:
Online store is also a great place to have an online store. Many people have done it already and it worked. In fact, most Etsy sellers are on online stores and they are using the platform to drive traffic to their stores.
In the same way, you can also use the platform, Pinterest, in sharing your products and ideas. It has a community of people who are interested in different designs and handmade products so it is the perfect platform for your Etsy shop promotion.
Offer Limited Time Discounts:
An online shop often finds the highest surge in sales when they implement a discount coupon. This can be done for events like Christmas or Valentines’ Day or it can be done on a weekly or monthly basis. You can also do it in your shop for an instant surge in sales.
-Capture your Followers’ Emails:
Capturing your buyers’ emails is very important for your Etsy shop. It will allow you to communicate with them if you have a new offer.
-Inform your Email List When You have a New Product:
This is good especially if you have fans waiting for every product you create. They would be happy to be the first to know when a new design comes out.
-Send Special Discounts to Your List:
In the same way, you can also send some special discounts to your list. You can do this as a way of saying thank you for keeping in touch with you.
-Collaborate with other Sellers:
The fastest way to increase your sales is to look for sellers with a different product but a similar market and collaborate with them. This way, you can expose your product to their audience and have the chance of closing more sales.
-Hold Collaborative Contests:
I have seen some artists do this on Facebook. They create packages out of the different products of the sellers and conduct a giveaway. This is great in sharing their audiences and increasing their follower count. The mechanics of the contest may include liking social media pages or posts or signing up to each other’s list. You can get creative with this.
-Cross Promote with Other Brands:
It is now easy to get other brands to promote you. You just need a significant number of followers and you can ask people to exchange promotions. In Instagram, it is called SFS or shout-for-shout and it is a great way to increase your followers.
-Creating Product Packages:
I have seen one sticker seller do this before. She usually sells her stickers on a per design basis. But then, she created a sticker pad with different designs. It is like a package and it quickly sold out.
-Ask Some Bloggers to Feature You:
One of the fastest ways to get your name out there is to ask some bloggers in your niche to feature you. Here’s how it works. First, you email them asking them if they would like to review your product. If they answered ‘Yes’, you’ll send your product over. And then, you can wait for their review.
-Ask for a Vlogger:
Also, The same concept applies to vloggers as well. In fact, Vloggers seem to have a higher influencer on their followers than ordinary bloggers. The process is the same. You ask them if they would like to review your product, you send it over and you wait for their review.
-Create Video Tutorials:
Your buyers may also be interested in how you have created your products. They might want to see the behind the scenes and may feel inspired to do the same. For this, you can create some video tutorials. You can post this on Youtube for some extra cash or you can post this as content in your own website.
-Sell an Online Course:
Once you get the hang of creating video tutorials, you may want to organize them in a sequential manner. This will allow you to create an online course. Millions of people are already making a killing doing this and it is a great way to promote your online store.
-Publish a Book:
If you want to take the old fashioned route, you can also publish a book. You can put what you know in handcrafting your goods and share it with the world. The best part? It doesn’t only help in promoting your site but it also helps you in making some extra money on the side.