Online marketing is a service to provide marketing services for the company’s brand, products or services by using online portals or leveraging web-based channels. Online marketing has lots of methods and techniques which are used to promote the services of any business.
Some of them are social media, emails, content, search engine marketing, SEO, website, videos, and many more. The main object of online marketing is to reach potential customers globally. Online marketing covers the vast area than traditional marketing.
How to promote your event planning business?
- Make sure to design a suitable portfolio for your event planning business.
- Do not forget to go to local meetups like exhibitions, events to make new connections .
- Always provide valid contact information so that clients can reach you easily.
- Collaborate with other commercial businesses like printing shops, card making stores, wedding stationery, flower shops which helps in hosting events in making new customers.
- Participate in events Exhibitions and host birthday parties , farewell functions to present your hosting skills and work to grab a number of clients.
- Make sure to ask your existing clients to give their reviews and experience of working with you to gain the trust of customers and commercial offices to be hired by them in future.
Event planning is right for you if you are better suited to working behind a desk with little customer engagement. An outgoing, social, and creative personality suits to be an event planner.
Amazing Event Company Marketing Strategies
Have your Own Website
First, you just go with Your Own Website. It will be your presence on the web. Add enough details on your website so the reader can inspire to take your Services. For more and Quick Enquiries you can Put your Contact number on Top of the Frontpage.
Choose Best Domain
Use your event business name as your website domain if possible. There are so many website services offered for free or with some low monthly charges. Add your business card and social media profiles in your website to get more customers.
Create a Business profile on Social Media
You can make your Presence on Different Social Media like Facebook, twitter or pinterest. For this, you must have your event business social media profiles on Facebook, Pinterest, and Instagram.
You can create a Facebook page, Facebook group or can post your event’s videos or images on your Facebook wall and your connections which is known as friends on Facebook will like or comment if they will have any query.
Suprise with Visuals
By using Instagram and Pinterest you can promote the services via visuals only. These are the ways to engage your customers with your business’s services. you can also share a short video on IG Tv to get noticed.
Blogging is one of the parts of online marketing. If you have creative thoughts in mind then you must use it.
Blogging gives your services advanced popularity and by using it you can easily reach more and more customers to tell about your products and services. Through Blogging, you can Write a different post about event Business and in between you can write your service for the same.
Showcase on Vine
You can use the Vine Platform to showcase your Events Arrangement. here you can make quick 6-second video clips, of your little work and some fun content, you could become a big fish in a small pond on Vine
It is one of the Lucrative Platform to get attention towards your Business, by Gathering prospect emails through Blogging or any other means.
You can share alerts, reminders or promotions between people or an audience is the best user-friendly way of marketing.
Delight them with Offers
You can use Email to be connected with your clients and give them, special offers, wishes on occasions, their birthdays etc. This is the effective marketing strategy which is used in online marketing.
Create a Catalogue of your Services
Create a PDF File of your services in the Attractive Catalogue. This is a very Practical and Quick way to share your Service with others. You can put the link on the Signature of Email or Directly mail Someone,so he will get more ideas about your services
Allow them Chat
You can put the Chat Feature on your Website. This additionally incorporates client relationship management, encouraging organizations to stay associated with their clients, specialists or distributors and reply to them instantly.
Go Broad with SEO and Map
SEO is the most important part of online marketing. SEO techniques are used to increase the quality and quantity of traffic on your website through organic search results.
you can list your business on Google Map so they can easily review your Business and Contact you for your Service
Plan your Social Media Marketing
Social media marketing which is also abbreviated as SMM is the fastest growing way of digital marketing. As a large number of people are addicted to mobile phones and social media apps. Therefore consumers are more likely to purchase from those brands that are transparent on social media.
Social media marketing is the part of internet marketing that uses social media sites to get the traffic for websites and business promotions.
The steps we follow in our social media marketing strategy:
- Set social media marketing goals.
- Target the specific audience.
- Research about the competition.
- Social media audit to evaluate current efforts.
- Set up accounts and optimize them.
- Create a Social media calendar to monitor the work flow.
- Track, evaluate and adjust strategy according to the goal.
Share your Service through video
There are many video sharing platforms buy we think that you should make an introduction video of your site and then upload on Youtube. you can also share different content related to this business on youtube.
Announce Services with Video
Video content can be an announcement or information about your new product or service launch.
You can make a video of your business and post it to your website and other social media channels to reach your customers globally. Customers get attracted more by visual content.
Start Campaign on Google Adword
Google Adword is also a very lucrative way to grab customers. Through Perfect keyword or related Keyword of your Business. You can attract more Visitors and later convert them into Customers.Pay per click is the paid search technique that helps you to reach your targeted audience.
Make Attractive Infographic
if you have a good budget then you can go and hire any graphic designer and make one attractive infographic related to your business. Creative and engaging graphics with useful related will be shared across the different platforms and through that, you will succeed to create your Awareness.
Start a Contest and get them Play
Start a Contest on the Facebook, Twitter, or on your Website. Voting contests get a ton of entries because they’re so easy to participate in and you will get reviews of your products or service easily.
Give deal for more Feel
if you want to make more buzz then start posting a wonderful deal of your service on deal site or Forum Site. People love free stuff, some more than others. The people who really love a good deal tend to frequent deal sites and forums.
Share and Win Game
You can start a Campaign like share your product and win Bonus points. Through that more People share your Voice and in reward, they can get some bonus points.
Compare yourself with Competitors
You can make a Product comparison guide. Through this, you can compare your Services or Products with other Existing Competitors and grab their attention. it the best way to with beneficial segmentation of your Products.
Mark your Presence on Slideshare
Slideshare is also the Powerful media where you can share useful PowerPoint slide about your business and at last you can put your Company address and contact number to get more attraction towards your event planning Services.
If you want to launch some events with excellent crowd support and success, you need to adopt some creative marketing ideas to run in the success path. Not only that but also you need to get engaged with the people even after completion of the event. Then you will become a person to talk about your Event Management Marketing.
How to promote your event business?
- Make sure to put up posters in local communities, health clubs, gyms, parks, and other places.
- Distribute flyers or pamphlets to get the attention of the local public.
- Make sure to put hoardings to be on the mind of the people.
- Ask visitors to register their profiles through the official website.
Engage With The Press Release To Promote Your Event
Are you interested in getting a promotion of your event through media reporters, bloggers, or writers? eReleases will help you to reach significant press releases. They will also help you to distribute your press release content to numerous journalists. You will get the promotion of your event with little or no effort in the press release.
Launch Some Joint Marketing Events
If you want to own a successful business, arrange some joint events where every business person in your field will be present. Make a group with some people who belong to the same business as you with no competitive thinking.
In this way, you will get some new customers. Arrange some new offers and coupons among them. It will enhance your reach among all customers of another business person within your group.
Get Updated About The New Market Rules
Nowadays, Event Management Marketing incorporates some new ideas to access new technologies. They include GPS, integration of social media, etc. If you get to run in the new market, you have to be updated about the ongoing or upcoming rules if any.
It will create some exclusiveness in your business process. Make it a daily habit to approach resources to get live news.
Invite The Local Business Persons
If you want to invite some local influencers by directing texting them in social media or emailing them, it is very worthy. If they come to your event, they will share some valuable experiences and methods you need to adapt.
This process will automatically enhance your reach to the other target audiences apart from your own. Make your event more watchful chose right hashtag on Twitter.
Use The Concept Of CRM Tool
Are you busy in thinking about how to keep supervise about the event and count its attendees? Well, there is a tool called Freshsales, which we should use as a ‘Customer Relationship Management’ tool.
It will store the information of the event attendees and help you to get connected with your customers. You can email them or call them to follow up and set a reminder about your upcoming events.
Go Live In Facebook And Instagram
It is a practical way to showcase your event on Instagram and Free Facebook. It will attract a huge number of people because they are watching the event in live streams.
You may get into the paid promotion in Instagram to get more followers and subscribers. Great ideas like this may help you to reach your Event Management Marketing goals in a short time.
Create Some New Pages About The Event
It is the mature way of thinking to create some urgent buzz among the people. Create a contextual ‘event landing page’ where you will describe every prospect of why people should be interested in the event.
You can go through any event marketers pages and there you will get some ideas about how to get success with a perfect example.
Create A Trailer In Youtube
It will show some enthusiasm if you create some trailer videos of your event on your YouTube. Channel. You can estimate your effort turns into success by observing an increasing number of viewers.
You can also put an advertisement for the product to attract people and buy the product in hand-to-hand. Engaging the attendees is the correct way to promote the event.
Get Some Ideas About Digital Marketing
Digital Marketing is always there in the news for the past decade. You should also incorporate Digital Marketing to promote your event online. It offers a social media campaign, event management, monitoring and control, and many more.
Get more ideas through Digital Marketing, which will, in turn, increase your Event Management Marketing analysis.
Use Some Local Resources
Don’t think that local resources are under-rated. Instead, they have their independent network to get a track about upcoming events.
It reduces the marketing cost and increases the number of attendees. It incorporated the great scheduling process, which is generally pre-planned.
Get Sponsorship Of Your Event
You should research your event management process and point some missing ideas you should add to get your event sponsored. It is easier to say but complicated to get it done. Follow some sponsors and get some ideas about their requirements.
Take help from your senior event marketers who have some years of experience over it.
Advertise In Your Own Premise First
There is no better way to market your business in specific areas. Distribute some tickets or coupons in low or free of cost to get people attention over it.
Create some more actionable guidance to create a buzz in your locality. Maximizing your efforts into great success is a very challenging thing to do.
Send Emails With Eye-Catching Contents
Email marketing is a traditional way of thinking. But making it more advance will be helpful for you.
Send an email with some attractive graphics and content and point out the fun they will miss if they don’t attend the event. You will learn by yourself how to put some new ideas on emailing the customers.
Create A New Website For The Event
It is highly recommendable to create several websites for your event. There every little thing related to your event will be published, and people will get some up to date knowledge about your broadcasting. If possible, post your activity in some other mobile app to be accessed on a large scale with minimum effort.
Promote Some Video Marketing For Your Event
Content Marketing is a proven idea over the past few years. To share your video content in social media, be ensured of the quality of the video.
It is a pre-excitement creation among the people before starting of any event. This medium will enhance your advance credibility among the customers who even don’t know you.
Arrange Some Entertainment Programs In Your Event
People attend events leaving their problems and get attached to great piece of entertainment. Hence to promote your development on a large scale, invite some renowned persons and celebrities as well as arrange some dance programs, comedy, etc.
Include some interactive sessions where people can discuss something within the event. With little engagement create some more entertainment to get attached to people in upcoming events.
Make Some Posters For Your Event
Like Brand Endorsement, Event Endorsement is equally essential to run Event Management Marketing business for a long time.
You may post eye-catching posters in some malls, cafes, restaurants, etc. to seek people attention in advance. Get the help of some event designers who can design the event signage and logo at a low cost.
Ask The Attendees To Give Some Review About The Event
No event can fully satisfy its attendees. But you can do one thing. Get reviews from the people in social media. Mark the missing points as suggested by them. Be proactive to their negative comments if any. Try to integrate them in various ways. This approach will create a long-term effect on your planning.
Create Some Positive Motives and Define them In Stylish Way
There are some restrictions you need to follow. What thing would be more profitable for you? It is always good to do planning before creating the whole event.
Engage people in your event page on social media and explain the targets and motives you are thinking about the upcoming events. These all should be people-oriented instead of self-oriented.
Organize Some Partial Charity Events
To get promoted by almost everyone in a positive way is to make some charity programs. The target behind it into maximizes the negativity about the event in the past and positively raise their need. There are a lot of ways to provide charity. Just proper planning with time investment is needed.
Budget Your Event
People make some common mistakes in planning and scheduling the event. Avoid making some common mistakes. Engage with creating a proper budget for your event. Make some extra space so that arrangement gets fulfilled with great satisfaction. Smart budgeting will give you additional recognition.
These strategies mentioned above, you need to point if you want to be a successful event management marketer. There are many more you can try using the above approaches.
How to drive sales to your event Company?
- Show up your designs and decoration of past events planned by you on Pinterest ,Instagram and Facebook.
- Highlight the value and properties of your decorating material, services, facilities while organising an event to justify the amount or bill to make it attractive to the clients .
- Make it a point to keep the client in the loop by sending them greeting cards ,drafts or photos of your work to display your services and their choice and interest.
- Grab the trust, attention and appreciation by delivering a well packaged presentation on your professional website to represent great customer services you provide.
- Make sure to be responsive to inquiries.
- Offer your potential clients and business partners special discounts, special off to be trustworthy and making long term business deals.
Here are Important FAQ’s about Event Company Marketing to Grow it
Initially, you can build up your career in events by gathering as much experience as possible, recognizing the skills you have, training for the role and being certified.
No not necessary. An event company would need (as much as possible) professional, professional or qualified workers. It should take only 6 months to complete.
The industry is one of USA’s largest rising industries, with strong foundations within other sectors such as finance, sports , arts, music and hospitality.
In the business world, a strong marketing plan is often the key to success. If you want to start new products, open a new venue or just remember your business to the world, a promotional or branding event can be just what you want. It can generate public interest in anything that you promote and will, when properly done, give your potential customers a lasting positive impression.
It depends on the nature of your event, in particular on your product or service. A new liquor brand will call for a swinging cocktail party, and a new collection of children’s clothing would need some fun for the family. You will also have to decide on-site or in one of the many fantastic places one can secure for you. However, your promotion should always be the focused.
Once the business of event planning is developed, you can envisage the introduction to your customers of other services, such as catering, bartending or even photography.
You are able to provide consumers with a full-service experience with in-house hospitality facilities and in effect generate more business profits.
You are not only interested in bringing new customers to market as an event planner, but also in keeping with current customers and making them customers repeat.
Keep them updated by e-mailing them or by sending those updates, and by sending them cards on holidays and on birthdays, add this personal contact. Should take them out sometimes for lunch, even better? You don’t just remember your customers; you always make them feel valued.
It’s a great start to have a Facebook, Twitter or Instagram account. You also have to keep your profiles up to date, post regularly (and relevant!) and connect with your users. Social networking should not be solely to publicize the upcoming activities.
You want people to check in frequently because this ensures that when they need the event planning services, you will be in the first place. Share with it content added value, and instead of just being announced, they will feel involved.
The online world opens up a multitude of ways to communicate with potential clients, but your offline presence should not be ignored. Have you ever considered postcards, as well as sending email newsletters? It is a perfect way to meet new and current customers, just make sure your message is short and snappy.
You should always bring your business cards, even if you go to the dentist or grocery supermarket, because you never know when and when to reach someone who wants your services.
It ‘s important that the customer enjoys a competent standard of service and an impeccable relationship. For an especially significant case, people buy a service from you. How many repeat customers you have will be decided by your ability to fulfill their wishes.
As an industry, the plan of events continues to expand. More and more companies are looking to host well-organized and professional meetings to develop their own businesses with the increasing globalization. And the foreign growth of industry continues to reflect this phenomenon in the planning of events.
Effective Marketing makes event Successful. Here is the Infographic which contains a powerful guide to launch your own event and make it successful. Read Below