Fashion is something that keeps changing from time to time but never becomes obsolete. A business related to fashion is never a waste if you keep updating yourself with the latest trends and evolve accordingly. However, your store may be prolific and creative with a high fashion quotient, it is all redundant if customers don’t come or are unaware of it.
Thus, marketing is very important. If you have a fashion store and want to market it effectively, here are a few steps for doing it.-
Decide on a niche first
A fashion store will have a large variety to choose from. It may include clothing, accessories, shoes etcetera. First, you have to decide what niche you are going to attach your store with, is it going to be all of them or anyone in particular. Marketing strategies will be based on the choice that you make.
Enlist a name that remains engraved in people’s minds
This may sound insignificant from a marketing point of view but the fact is the more catchy a name, the more marketable it is, hence it’s inclusion in the list. The name should be something easy to pronounce and catchy and has to be used in every agenda so that it gets registered to the subconscious mind.
Shoot a zappy commercial for the store
A common way to market your fashion store is to get advertisements running on television in between popular shows. Shoot a commercial which is unique and reflective of the personality of the store. It should be able to capture the interest of the audience who view it.
Advertise in fashion magazines
Since it is a fashion store, you have to be an obvious inclusion in a fashion magazine. Once you get coverage on a reputed fashion booklet, more people will recognize and acknowledge you and the credibility of the store will also increase. Plus, it is common leisure to browse through fashion magazines in free time and advertising here could become a sort of advantage.
Shoot a promotional event
This marketing strategy is apter if your fashion store is new and hasn’t gained ground yet. You could hire a photographer to shoot people, preferably models, wearing clothes or accessories from your fashion store which can be used for display later. These images are going to be your go-to material for promotion.
Create a website
Coming to the digital side of marketing, once you have a fashion store, you compulsorily need to have a website. It should contain the details about the store, the kind of materials used, the inspiration sought, the designers working for it etcetera. The website should not be too complicated and be easy to navigate. If need be, you can throw in the option to place online orders as well.
Market through social media
Social media has a global outreach which may actually be a boon for you. Create pages in almost all social media applications that people are hooked to all the time and make sure it gets exposure by asking people to share the link in return of discounts and rewards. You could also launch a part of the advertisement through social media. This marketing strategy will work wonders.
Include your products in online retail stores
You have to include your fashion store in the online rental portal to increase your sale. It is a common culture these days to shop for everything online, mainly because of the convenience and the ability to go through a lot of options and choose. Therefore, include your products in these portals and also arrange for deliveries if someone places the orders.
Organize events for upcoming models
Since fashion and modeling are somewhat synonymous, you could organize fashion walks or events for upcoming models. They will not only advertise your product but will also make the people looking out of new talent to know where the pool is.
Sponsor appropriate get-togethers
Get-togethers and events that are fashion related or anything along the same lines looks for sponsors and maybe your fashion store can become one. You have to make a part investment in the event and in return, they will display banners and posters, doing the advertising for you.
Make a known celebrity your store ambassador
This may seem like a heavy investment but once your business starts running, it is definitely going to be worth it. You don’t necessarily have to get involved with a bigshot celebrity, go for an uprising one or one that connects with the audience well. The point is, people, are inspired by the wardrobe and fashion sense of celebrities and once they know that it is from your store, they will want to emulate and flock to your place.
Offers and discounts
If you feel that the pricing of the products in your store is a little high and that is a reason are refraining from making a purchase, you can increase its marketability simply by giving discounts on the price. You could also come up with offers like buy 2 and get 1 free or buy to get 50% off. The number of flocking to your store after seeing these offers will automatically increase.
Advertise through newspaper
If anyone tells you that the orthodox method of advertising has become null and void could not be more wrong. Newspapers still hold a lot of value in getting new customers and generating more revenues and you should use it to advertise your store as well.
Speak at fashion related events
This is the best way to make yourself known in the fashion related community and add more credibility to your store. People will notice you more and consequently your business. You can slip in a word or two about your fashion store as well in between
Attend college fests and other events
Fashion is most explored during college days and probably it is a good idea to tap into that enthusiasm and curiosity. The best way to market your store to youngsters is to project yourself as a significant venture in college fests and events. This will ensure that the young crowd becomes aware of your store.
Distribute leaflets and door hangers
Last but not the least, print leaflets and door hangers which will contain all the necessary contents of your store. It should be self-explanatory and simple and you should design it in a way that even a common man can understand what it is about.