Flowers are one of the most attractive entities of Nature. The color, the aroma, the hue, everything contributed to its beauty. Using flowers for decorations has always been a common practice and will never go out of fashion and similarly, neither will a flower shop.
How to promote your flower shop business?
- Put attractive signboards and decorate the entrance window with creative floral ideas to attract visitors.
- Design a branded logo with a unique representative brand name.
- Create an elegant website with a ravishing portfolio and sell products through it.
- Distribute professional business cards to customers and partners.
- Tie-up with business partners to get the bulk orders.
- Participate in various trade shows, fairs or exhibitions to showcase your products.
- Get listed in business directories and register your business on Google Maps to provide easy access to people.
Thus, it is a profitable venture throughout. Like any other business, the word about your flower shop should go out. This needs proper marketing.
A few ideas on how to market a flower shop has been discussed to get more Customers and increase the awareness of your business.
-Pick a name that can be easily remembered
A flower shop is a decorative business venture. One thing that is going to make it the most marketable is if it has a unique name which is quirky and easy to remember at the same time.
This strategy has worked with so many organizations, their name has got registered to the subconscious mind in such a way that when a product is mentioned, it immediately becomes to the fore. The name of the flower shop should be along similar lines as well.
-Create a website
Everything is digital these days, even if it is a flower shop. You should not aloof yourself from this and jump into the bandwagon. A website is basically used to capture a place on the internet for yourself. Plus, you could market your designs and types of flowers easily through a website. The best part, it is easily customizable.
-Make use of social media
Along with website creating, making proper use of social media is another aspect of digital marketing. The outreach of social is far and wide and it will make more people aware of your flower shop.
Plus, you can keep displaying your latest designs, information about the flowers used to make a bouquet and additional content in the social media platform to attract more attention.
-Share the links of the website in appropriate places
Just creating a website doesn’t cut it initially. Word has to spread like wildfire and you could take this step to ensure it. You could buy spaces in the web pages of certain relevant sites like matrimonial sites and other event organization pages and include the link to your website in them so that interested people can be redirected to your website.
Now coming to the physical and traditional method of marketing, your main customer bases for the flower shop will be the residents in and around your place. How do you make them aware of your presence?
Design pamphlets advertising about your shop, including the address, a few designs of arrangements, a contact number and all other appropriate details and hire people to distribute them for you to the local residents. The design should be such that the venture is understood at a single glance.
-Take part in events and flower shows
Flower shows are the ones in your niche. It is something that your business adheres to. Taking part in such kind of events will let you showcase your products and the kind of designs and services that you provide.
Get huge banners printed and hang them around. It will increase the credibility of your venture. A lot of people visit these shows and they are bound to notice if they are impressed by what they see.
-Sponsor events related to your flower shops
Event sponsorship is going to take some investment for sure. However, it is a good way of announcing that you are ready to step into the big league. It is the next foot forward as long as marketing is concerned.
The events should be related to the usage of flowers though so that you can showcase your products as well. Since you are the sponsors, your banners and hoardings are also bound to go up.
-Give amazing discounts and offers
People thrive for discounts and flock to places that provide attractive ones. When you are trying to build your customer base, give mouth-watering discounts which are bound to get more people to your counter. There should be no compromise in the quality of service on discounted materials though, that is the perfect recipe for bad marketing.
-Give one free service initially
If you get into a deal with a certain organization about daily, weekly or monthly supplier of flowers to a certain venue like marriage halls or temples, you can give them flowers for free initially. This will increase the goodwill between both the parties and they will recommend you to others for similar big deals.
-Write columns in newspapers and magazines
During blooming seasons, flowers are nature’s rainbow. It has quite a few enthusiasts reading about these flowers and how to take care of them and nurture them.
If you are good with writing, occupy a column in newspaper or magazine and talk about your expertise in managing flowers and share it with the masses. Slip in a word or two about your flower shop and the calls will start coming soon.
-Take up decorations in marriage parties
Marriage parties are a celebration that needs a lot of flowers, irrespective of the religion or community. Since it is your biggest market, you have to tap into it judiciously. Be on the lookout for marriage venues and contact them for future correspondence. You can approach the families who are looking for a florist as well.
-Ask your acquaintances to spread the word
The word of mouth approach is also equally crucial for marketing. Tell your friends and families to inform people that they know about your flower shop and how they can have access to it and place orders and other such aspects. You could even print small visitor’s card and ask them to give it to anyone who seems to be enquiring for a florist or any other related service.
-Make videos and television ads
Launching a video on YouTube and making it viral is very easy these days. Shoot appropriate clips showcasing the flowers and how you nurture them and share the links wherever you can. Shooting a full television commercial, advertising about your flower shop is the best method of marketing. However, it should depend on how big your venture is.
-Collaborate with local vendors for seasonal flowers
Sometimes, it is not possible to manage everything on your own. If your venture is in a place which you are not accustomed, the local vendors will give you the best insights. Their knowledge of seasonal variations is second to none. So be in good terms with them and collaborate when the need arises, so that you never run out of stocks.
-Give rewards to customers
Not everything has to be related to flowers in a flower shop. You can give attractive rewards to customers who place orders above a certain price which may be in the form of other products like a flower vase, a water sprinkler etcetera.
How to drive sales to your flower shop business?
- Be active on social media handles all shop activities.
- Invest money in a magazine advertisement, newspapers and pamphlets.
- Ask customers to share reviews on your official page.
- Give referrals, coupons, discounts, festive offers to increase sales.
- Ask loyal clients to post images, appreciation texts by mentioning the brand name in a hashtag on Instagram.
Here are some Important FAQs about Flower Shop to Get more Detail about it.
By offering classes after the hours, a flower shop business can market itself to local residents. For example, a shop might give a class on arrangements for a particular occasion or selecting flowers for weddings in the season.
A floral company can also raise sales by networking with wedding planners and burial houses by attracting large orders for events. These companies are often asked if they know a good florist.
In the day-to-day business of a flower-shop, customer collection and fulfillment of customer orders includes buying, planning and arrangement of flowers. If the delivery is offered, the customers should also receive flowers.
A good florist is a specialist in flowers who knows how long flowers last and how they should be handled correctly. They are also competent to decorate and can create beautiful arrangements which can stand alone and complement the decor. Because a florist must learn and arrange the flowers, it does not require a formal training for a florist.
Florists often can see clients who prepare weddings or mark big milestones and clients who have loved ones who are chronically ill or have recently died.
A flower shop business can be a small one-person business (that offers no delivery) or a regional chain of hundreds of locations. Many of the biggest domestic operations only sell flowers online, with no physical stores.
Floral coolers must be set to 1.112- 1,7 ° C or 34- 35 ° Fahrenheit. Flowers must be kept cool in order to keep them in a resting state that will last longer.
Ensure that you don’t have your cooler fluctuating over 1.7 ° C/ 35 ° F, this will shorten the lifespan of your flowers.
i think everybody loves the flower. Its way to share loves, affection, with Others. We used to share bouquet on special occasion to our loved one. Here are some interesting facts of the Different flower which increase your knowledge on flowers. Read below