Looking for some fancy and unique ideas to expand your frozen dessert business? Don’t worry!
How to do promotion of frozen dessert business?
- Put up an attractive signboard and standee to attract local customers.
- Create an amazing logo with sweet business slogans that fully justify your brand among the customers.
- Try to give a weekend sale offers to grab customer attention.
- Take part in festive events, charity shows or other fairs and distribute free samples.
- Get listed in business directories and shake hands with vendors to get bulk orders.
- Hire a professional video food Vloggers, or Bloggers to promote your business through positive content.
Here are some very amazing 20 frozen dessert business marketing ideas which can be used by your company to expand your Frozen dessert business in a short period.
Set up a Photography Corner:
Frozen desserts are already very cute looking products. Adding an Frozen-dessert photography corner will make the frozen dessert store more fun and interesting. Take a beautiful corner and decorate it well with different shapes of Frozen dessert.
Whichever customer comes can take a selfie or group photos. Do ask all your customers to put these pictures on their social media handles.
Have a Unique Hashtag:
Your company should have a unique personal hashtag. The advantage of a unique hashtag is that whenever anybody buys the frozen dessert from your store or takes a picture and puts it up on their social media pages, can always use that hashtag.
A unique hashtag helps in creating brand awareness. Copying them, others also start using the hashtag. This frozen dessert business marketing idea also helps in getting more traction.
Tie Up with Food Bloggers:
Food bloggers are the best kind of influencers you to need to target. Also, Food bloggers love posting beautiful photos on their feed, and their weakness is always sweets. You can always send them some a few of your products, and in return, they can upload those on their social media handles.
This will help in reaching to the target audience very easily that too in no time.
Have a Unique Page of your Company:
In the current era, being socially active is mandatory. One should be very active on these handles. Have a Unique page and be very regular with posting content. Minimum of 5-6 posts a day is a must to get maximum traction.
Moreover, do highlight all the latest offers, services, the variety on these pages. Customers should be kept updated about everything.
Follow the Right Kind of People:
For any business, the first and foremost step is to follow the right kind of people. On any social media platform, maintain a fixed target audience. For a frozen dessert business, the target audience is always the foodies.
Follow as many people as you can so that you can come in the notice. Also, be regular with posting the relevant stuff.
Pamphlets should be pre-made. It should be made in such a way that there are more and more pictures and very less content.
The pamphlets have to be very attractive and catchy. It also should mention all the services, offers, and different variety which the company offers.
Give Regular Discounts:
Although a very traditional form of marketing, this frozen dessert business marketing idea does form an important technique. The company should plan out a regular discount and offers which should be given to the customers. Customers wait for the offers. This can help in increasing the footfall to a great extent.
Also, do not forget to market about such discounts. Market it through both offline and online modes.
Take Part in Events:
During festivals, or any other time, there are various events which keep happening. Events such as the summer festival, spring festival, Father’s Day, Mother’s Day, winter festival, etc. Keep a watch on such days. Generally, some events are happening in every corner of the country.
It’s essential to put up stalls in such events and plan some exciting offers. In a single space, you will be able to get a good footfall using these frozen dessert business marketing ideas.
Always be High with Variety:
This is an important technique for a Frozen dessert business. Frozen desserts can be of varied types and flavors. This can’t be counted now. Make sure to have a huge variety of flavors. Don’t forget to mix and blend flavors to make some unique ones.
Customers have different taste and to cater to everyone’s needs, one must have all the possible varieties. More variety is directly proportionate to more customers.
Open up Stores in relevant Malls:
Having Frozen dessert stores, or stalls are a must to expand the business. Open up such stores in places like Malls, cinemas, streets where there is maximum footfall at a time. With less investment, you can get the maximum return.
You would just need to market it initially, and the rest will be taken care of. This increases the brand presence immensely.
Complimentary Taste Trials:
For every customer, a few flavors will always be very new and unique. They would always want to try them before buying. So make ‘Complimentary Trial of tastes’ as a policy of yours. This will help the customers to decide the best taste as per their convenience.
This way, the customer will always be satisfied and will want to visit the store time and again. Opt for such frozen dessert business marketing ideas.
So far, this is the most important technique. Have a powerful database of all the potential clients. Make sure whenever the customers come to the store, you collect their email ID and contact number.
Making a mailer sort of a thing which has more pictures and less of context. Keep mailing the customers often to let them know about the latest happenings and what all the company wants to offer.
A business like that of Frozen dessert one, does have a new day every day. The business does come up with a huge number of marketing ideas which involve new products, flavors, and offers. Why not communicate the same with all the customers?
Whatsapp gives this unique feature to make a broadcast list and send the same message to as many people as possible. Have a strong broadcast list and keep sending them regular updates about the new happenings of the company.
A very tried and tested formula for the Frozen dessert business marketing. In the world of digital marketing today, Google SEO is extremely very important. Every customer who wants to try out any services or buy any product does want to do so after searching on Google about the same. Invest a little on Google SEO to always be on the top searches.
There is always an advantage of being in the top 10 or top 20. This will help in getting more traction.
Reviews and Feedbacks:
Customers are the kings of the market. Hence, taking proper care of their needs becomes utmost important. Try and take maximum reviews and feedback’s from your customers. Sort these reviews and feedbacks according to the category.
Most importantly, start working on them as soon as possible. The better the services, the lesser the negative reviews.
If you are looking for a technique which can help you get more customers in no time, then this can be the one. Run referral contest regularly. Encourage your customers to refer to as many of their friends and family members to win exciting gifts and offers.
For every referral, the customers can get 15-20% off depending on the business. This way, more and more people would refer to their known ones.
Work on the Presentation:
Frozen desserts are a treat to the eyes and tongue. But to make yourself different from the rest, try and make the presentation very unique because presentation acts as the first impression for the customers.
Try and add better toppings, cream, and icing. Make the presentation as fancy and as heavy as possible to make it look eye-candy. The presentation should be such that it calls out people.
Your website is your first communication with your customers. Anyone who comes to know about your company will want to visit your website once. Hence, do make the first impression count properly. Have a very unique, fancy, and an expressive website.
Try add as much as you can about the past work, clients dealt with and the services provided. Customers should get a clear understanding of your company and the services it provides.
In the world of Online, Delivery through Online means cannot be ignored. People find it easy to order food online because it saves their time to travel. Hence, do set up an online delivery system.
This will ensure you to get some extra customers and will double your revenue in no time. Also, make sure to keep the online rates slightly lower than the actual ones.
Write Blogs for Different Websites:
There are several websites which are very active in giving out information about the latest happenings in the city the new products etc. Do try and write blogs about Frozen dessert and your company on these websites.
If you are lucky and they select your blogs, you will be able to get a lot of traction and will enjoy some free clicks on your website — this is one of the very efficient Frozen dessert business marketing ideas.
Now that you have several tips and techniques gathered with you, make sure to use them regularly in your business to achieve instant growth.
How to generate sales for frozen dessert business?
- Distribute pamphlets along with local newspapers, give ads in the regional paper and run radio advertisements.
- Run social media campaigns, update social media pages regularly with shop activities, promotional offers, upcoming events, etc.
- Give extra discount offers, coupons, consistent promotional offers to existing clients and new customers.
- Collect email and contact number of potential customers and send relevant pictures or texts regularly to inform them of the latest happenings and health tips.
- Held a referral contest to encourage clients to spread your brand.
Here are Some Important FAQ’s about Desert Company Marketing
Ice cream and ice yogurt has big difference. Frozen yogurt eliminates calories by adding in place of cream low-fat or even fat-free milk. While other health benefits are lost during the freezing process, frozen yogurt contains more probiotics and other minerals and nutrients than soft ice cream serving.
Frozen yogurt is generally produced in a sweetened variety designed to mimic the ice cream or soft aromas that are tangier on the side. There are no sugar versions and frozen yogurt in Greek style is a debut.
Obviously, yogurt machines are required. You need to have machines that meet your needs from one serving to three serving.
–Dry topping dispensers
Brightly colored tops lining up your yogurt shop’s walls or counters in dispensers create a vibrant and enjoyable atmosphere alone. Dispensers have a separate, hygienic storage system, which keeps the product new. Many of these dispensers provide portion control valves, which mean that less waste and less mess are possible. Wall-mounted dispensers save space and reduce your decorative budget – they themselves are art.
– Hot topping dispensers
Add that extra depthing to frozen yogurt with warm chocolate and caramel. Toping warmly with frozen yogurt gives extra thrill to taste buds.
Yes! Yes! Yes! The menu depends on your place and the audience you seek. Close to a fitness center? Carry fat-free, fresh fruit and low calorie options. In the vicinity of a school, a cinema or a park? Make sure you have plenty of sprinkles.
People love Frozen desserts in different flavours. here is the infographic which suggests some favourite dessert treat around the World. Read below