Customers are the core part of a business. To stay in the business, a company need to focus on customer satisfaction. Improving customer satisfaction is the main strategy of retention of the customer. It is really a hard challenge for a company to keep the customer for a long time. The most vulnerability of customer dissatisfaction is that it will increase the rate of diminishing of a new customer.
Moreover, it will also effect on the existing customer’s perception of the company. The study shows that usually, a customer tells his/her dissatisfaction to at least 10 to 15 people. In business, it will be a risk factor for operating its activities.