Marketing » Store Marketing » 10 Tips To Hire An Ideal Retail Store Manager

10 Tips To Hire An Ideal Retail Store Manager

The retail business is one of the profitable and growing industries. However, there are lots of factors that include behind the success as well as growth. 

One of the reasons is the retail store manager, they play a crucial role that helps in bringing more engagement and sales. 

As the retail business is doing a transaction where in-person brand experience is recommended. The role of the retail store manager is becoming more and more important. 

To understand how to hire the ideal retail store manager and to maintain business trust among customers, there are some tips for you. 

tips hire retail store manager

Tips On How To Hire Store Managers For Retail Business? 

Since the business is returned to normal, for the retail stores it’s important to build trust and accommodate customers. 

From maintaining the sanitizing procedure and making sure to keep the regulations evolved.  They have to look for getting back to the business and earning profit. For a retail store manager, the time is challenging. 

why retail need ideal store manager

Here are some tips that you can use while recruiting the store manager for your retail. 

1. Look For The Qualification That Ideal Manager Should Have 

Qualification is important to check before you start looking or even hire the manager. The one you are going to hire should have all the accomplishments and assets to exceed the expectations. 

When your customers visit the store, they expect the best from the store associates. This means you are going to hire a store manager that knows how to come up with an A-game. 

Not just for the customers but also the team and keeping their tasks maintained as well as fulfilled. 

Choose your store manager that qualifies the ideal manager points. Also, look for the positive precedent that the rest of the staff will be affected. 

You need to be judicious when you are doing the interview. After all, your store manager is going to take control of how the team will be and decide the efficiency too. 

Pro Tip: Look for the working experience, at least 2 or 3 years are ideal that your store manager should have in their working experience.

2. Look For The Skills That Your Business Need 

Every business requires a set of skills from its people. When you are looking for a retail store manager, you are going to need them well-skilled to manage the team and customers for you. 

Avoid hiring people just because they have your truth or you feel like they can lead the store. Skills are an important part that shouldn’t be ignored.  

This will also ensure that your retail store manager is qualified for the position. 

When you are looking for a store manager, here are the skills you need to notice. 

  • They should have great skills in communication. 
  • They have an understanding of store layout. 
  • They should be detail-oriented. 
  • They must be willing to memorize the information about the products. 
  • They should be good in intermediate maths skills for handling finances 
  • They should be comfortable in doing sanitization protocols. 
  • They should have an understanding of how to train the staff. 

Well, it’s important to have trust but look for the skills as well. And having the right set of skills guarantees the positive and reassurance of quality leaders.

3. Have More Ways To Promote The Vacancy 

 There are lots of ways by which you can promote the vacancy for the retail store manager.  Instead of sticking with one way, it’s better to have more options so you can reach those people who are ideal for the position. 

However, to promote the position, it’s better to start within your industry or much better with your store. It’s rewarding for your employee and the rest of the team too. 

With this, you are showcasing the possibility to achieve better and can grow within the company.

Well, limiting your search within the team. Look for the people outside or you can use the job boards.  It includes Indeed and Velvetjobs. 

Here you can get the top tier people who are talented and professional for the work. 

Pro tip: Doing an internal search for the store manager position helps you in having more motivated staff. Also to have international promotions along with outside gives more range to choose. 

4. Promote The Internal Candidates For Fewer Expenses 

To save money and time, you can promote the retail store manager job within the store. Also, you can give something to your employees to feel charged up and to do their best. 

In lots of cases, hiring someone from outside causes scenarios like resentment or jealousy. Also if you don’t pay attention, it can also cause team hassles. 

To make sure you are promoting the internal candidate, here is what you need. – 

  • The candidate you are promoting should have an image among the others. He or she needs to be respected by other teams.
  •  Not just that, make sure you are transparent and get feedback before making the final decisions. 
  • The candidate should be ideal, have proper behavior and a good reputation on the sales proper. 

Pro Tip: You can use this for increasing the positive competitions too. However, make sure the rest of the ream should feel comfortable and treated fairly too. 

5. Focusing On Creating Better Job Ads 

The market out there is competitive and all the businesses need people who can help in growth. Looking for such people, means you have to be more approachable and attractive to grab the attention. 

Using online for attracting the top tire store managers that could be outside your existing employees. 

You get a chance to the wider pool to exceed the reach and get more people interested to be the next candidates. 

Also, you get the opportunity to get people who have better skill sets. But when you are creating retail store manager ads, you are going to consider lots of points. To make sure you do, here are some tips : 

  • Use the keywords that are right for describing the job and to target the people who are looking for the same thing out there. 
  • Avoid all caps, it makes the reader like you are yelling and can be a major turn off. 
  • Avoid using jargon when you are describing the personality of the retail. 
  • Add the locations, hours, and all necessary details without missing anything out. 
  • Be as specific as it could be to describe the job so the person who applies knows what they are going for. 

6. They Should Have Leadership Qualities 

One of the important parts when you are looking for a retail store manager, make sure they have the skills of being a good leader. 

The position itself is leadership but holding the role and actually being one is not the same thing.

The biggest mistake you can do is to hire someone who has no clue how to use the power they have. 

Not just you end up losing the potential manager but because of that, you damage the team’s potential as well. 

To be an effective leader, make sure to check these points : 

  • The manager should know how to motivate the employee and lead them by setting examples. 
  • When a time of conflict arises,  the manager should know how to be a decision and have the confidence to handle the situation without being impulsive. 
  • In a situation when things go wrong, the manager should have the skills to keep everyone calm.
  • The manager should be transparent to build the respect and trust of their team. 

7. Take The Best Out Of LinkedIn 

One of the best and most professional platforms out there is LinkedIn. Social recruiting is the future and Linkedin has more than 690 million members. 

Using LinkedIn for recruiting your retail store manager, you can have much better insight and get candidates who have professional skills. 

Also, you can check the work history,  professional network, personality, etc.

 LinkedIn has free resources that offer how you can search for talented candidates.  On another hand, you can use the LinkedIn recruiter to make the searches simplify that advances social analytics, etc. 

8. Take The Interview Sections Much Seriously 

The interviewing section is important for both you and the candidate. You can gather attention by posting interesting ads and doing research.

,And it will bring candidates to your door. However, understanding which one has the position to run the store and manage the team can be decided after the interviews. 

Don’t keep your interview section too much about one side, make sure you are giving enough chances so the candidate can ask questions. 

Give them an equal chance to clear the doubts they have about the position or expectation to share. 

Those who applied for the job are going to need answers if the position is for them or not.  Share the information and answer their questions to be on the same page. 

When you are doing the interview, here are a few points to add- 

  • Look for the knowledge and make sure that the candidate is passionate about what you sell.
  • Ask how they are planning to enforce the protocols regarding sanitization among staff and customers. 
  • Ask about how they are going to change if there are any last-minute changes in enforcing.
  • Make sure they know about the factors that impact sales in case of not properly executed.
  • Ask about what is their uniqueness or talent that can contribute to the managerial positions. 

9. Use The Referrals From Network 

Referees are important and can save you from a lot of tension.  With this, you can ensure that the candidate you are choosing is vibing with your working culture and much easier in adjusting to. 

Ask your people from the networks to offer the referral to you. For this, you can post about the retail managerial discussion boards. 

After you are done with this, you can now send the emails to other Profesional from the industries.

Ask them to share their recommendation with you. Lots of industries have lay off store managers. you can use the chance for your benefit and get a highly qualified candidate for the store manager position. 

10.  Set The Benchmarks To Keep The Record 

For the retail manager position, it’s not just about hiring them and letting them control everything. As an owner, it’s important for you to track their growth too. 

Make sure you are doing regular check-ins and having the reports to understand how the new retail store manager is handling everything.

Also keep the goals, values, mission, and strategies regarding the business updated with your retail store manager. Keep them on the same page so they know what they are required to do.

Decide the goals that are easy to measure and reasonable. 

Pro Tip: Make sure to add incentives, bonuses, or something for the retail manager so they can feel motivated and work hard to achieve it. 

 Frequently Asked Questions ( FAQ)

What makes a candidate ideal for a retail store manager?


A candidate should have an understanding of how to handle different things without composing the quality. Also, the ideal retail store manager is capable of running the store efficiently,  enforcing the policy better, and scheduling the employees.

Why does a retail store need a manager?


Any retail store which needs better results and a much-organized store is going to need a manager. It includes having strong work ethics, adapting the salesperson,  emotional intelligence, and a team player.

What roles does a store manager have to play?


An ideal store manager needs to recruit, train, and surprise the new staff. They need to manage the budget, financial records,  statistics too. 

Along with that, they have to take care of customers’ complaints and queries. Check the stocks and oversee the prices.  And to motivate the team to gain more profit. 

Readers also Love to Read: