Be it any business, big or small, it is always nice to be your own boss. Potato is an important cash crop globally. And India ranks as the world’s third largest potato producing nation. Apart from the fresh consumption, there are several value-added potato products popular in the market. Amongst all the potato products, potato- chips is probably the most popular one, especially among the youth and the kids.
Potato chips are cheap, crunchy, tasty and palatable and thus it is the most common and popular way to satisfy our small hunger. Also, potato- chips are easily available and are often found at every corner, be it a small tea stall or a big shopping complex.
Are you interested in the food and snack industry and looking forward to start your own potato- chips making business from home? –The first step for any start-up business is to spot some problem or pain experienced by a bunch of prospective target audience and explore if there is any solution that can be of any use for solving the pain. This may not require formally setting up of a company or investing in an office, but this would need running quick, smart, small experiments to validate the existence of problem and also to validate potential solution.
Start-up capital for potato chips making business is small to medium and the model is generally a limited liability company. The delicious food snack is popular in many countries and has high demand. Fast food is a major industry globally and involves different snacks like biscuits, meat pies, doughnuts, hot-dog and potato chips. Although the industry has major companies, small business owners are also smiling to the bank.
All a small entrepreneur needs to do is carve a niche, create a good product and use targeted marketing techniques. The production process of potato chip making involves dried and sliced potato and frying in hot vegetable oil. The process is simple however chefs apply different spices and experiment with different potato species.
Given below are some lucrative potato chips making business ideas:
French fries are very popular in the developed countries. In India, the quantity of French fries consumed is much less compared to potato chips. However, the demand for French fries is increasing gradually. The manufacturing process is also very simple. In today’s date no fast food is complete unless it is accompanied with some crunchy and crispy French fries.
Potato Dried Slice
Generally, dried potato slices are the raw potato chips. Though these are not a ready-to-eat item this item, yet are very popular both in the rural and urban markets. The manufacturing process is also quite simple. Even you can start this business from your home. However, you must provide an airtight and moisture proof packaging for a longer shelf life.
Potato powder is an innovative value-added item in the potato processing industry. The potato powder is of great use for commercial purposes. The manufacturing process is equally interesting and involves techniques for larger production. Generally, potato powder is used as a binder, thickener, breading, baking ingredient and an extender
. Potato Flour
Potato flour is an essential ingredient in the bakery and processed food industries. Generally, bakery and confectioneries are the major consumers of this product. Additionally, the big hotels and restaurants procure this item for product thickening purpose.
Potato starch is superior to cereal starches in many ways. It has large granule size and in addition, the lipid content is low and it has the higher water binding capacity and high solubility. Besides having the low protein content, it helps in avoiding foam building and colour formation. It also has higher phosphorus content and higher swelling volume.
Apart from this, if you are living in a potato growing area, then you can consider starting a potato processing unit of your own. Because the potato is a seasonal vegetable and the regular supply is necessary for your unit. Also, you can go for contract farming with local potato growers as well. The major equipment used by potato chip makers is deep fryers and knives. You also have the potato peeling machine and weighing machine.
However, procure the machinery carefully from the reliable suppliers. Some of the basic machinery requirements are
- Potato washing and peeling machine
- Slicing machine
- Dewatering machine
- Batch fryer
- Spice coating machine
- Sealing machine with inert gas flushing unit
- Stainless steel working tools
- Weighing scales, dispensers, and fillers
- Plastic trays
Other equipment is spin dryers to extract moisture and the slicing machine. They use blanchers and electronic polythene bag sealers. Also, Selecting the location is a very important aspect in this business. You must choose a location for your potato manufacturing unit near to potato growing areas. This will ensure a steady flow of potatoes which is the main raw material in this business.
Potato Chips manufacturing business is a potentially profitable venture if planned properly.
To reach your potential customers do lots of marketing. Promote your product with advertisement and branding. Offer discounts, competitions and attractive prices. Taste is everything in the potato chip making business. Try to create a unique and interesting taste, colourful packaging and effective marketing. Potato chip business is highly competitive but very lucrative. Start small, master the trade and increase your output and production. Large chip producing factories need lots of funding. The best way if you want to go large is approach your bank manager for loan.
There are a few permits and licenses for food manufacturers. You need to find out what is obtainable in your country. There are certain health checks that are required for food vendors. Register your business as a sole proprietorship or a limited liability company. Your product would need an identification and certification number from the relevant authorities.
As discussed earlier, Potato chips making business can be initiated on a small scale with moderate capital investment and Potato is widely consumed as food all over the world. Potato is basically used as snacks item. They are produced by rapid dehydration of potato slices by direct contact with hot oil. Its crispiness and special palatability make it the favourite of people of all age groups.
Here is the infographic which gives you more idea on how McDonald became best fastfood Franchise and achieved all their Goals. Read More