Want to expand your home decorating business and to find marketing ideas about the same? These different ideas and techniques will help your business to rapidly expand in no time.
How to do promotion of home decor business?
- Create a logo, catchy business slogan and decorate window display with varieties of colorful home decor products.
- Tie up with the other local home decor business to get more clients.
- Offer a free visit to new customers to win their trust in your services.
- Be ready to take part in local events to advertise your exciting home decor ideas.
- Held a decorating competition in your local store to attract people to visit your shop.
- Enlist your business location in Google and online business directories.
Here we have listed down 20 effective home decor Business marketing ideas which can prove to be very beneficial for the business.
A home decorating business is a very fun and exciting one. Like who does not love colors, right? With this kind of business, a lot of experiments can be done. One of the important USPs of any business is ‘Uniqueness.’ Try and work on a unique tagline.
The taglines speak volumes about the business and the kind of morals it holds. Build a short yet catchy tagline which remains in the minds of people.
Play with Colors:
Since here we are talking about the home decorating marketing ideas, one must tip is to make as many colors as possible through blending and everything. Try and blend and mix as many colors as possible.
The key is to ‘Experiment’ with colors as much as possible. The more the variety of colors you will have, the more the customers will be satisfied with this vibrant home decorating marketing idea.
Be Competitive with the Pricing:
Pricing is one of the most important when it comes to home decorating marketing ideas which can help the business to differentiate from other businesses. It is extremely important to do thorough research before setting the base price.
Set a price which does not even affect the business and keeps the business in profit and at the same time does not carry a big load on the customers pocket.
Feedback and Reviews:
‘Nobody is Perfect.’ There is always a scope of improvement in everything we do. Feedbacks and reviews are very important from the customers. Ensure that whenever a customer visits the store or purchases products online fills the feedback service.
Make sure the business keeps track of these feedbacks, and everybody works on such reviews and feedbacks.
Signature of Email:
This might be a very small aspect of marketing your business, but it does form an essential part. Make sure that every individual who is working in your business does have a proper signature.
The digital signature should include his or her proper name, designation, phone number, and email address. This gives a very professional look and creates an impact.
Tie up with Home Decor Stores:
Generally, people who visit the home décor company are the ones who are planning to revamp their house or are relocating. With all this, they generally do require painting.
These home decor stores can guide their customers about your business store and in this way you can get more customers through word of mouth.
Twitter is one of those platforms which makes everything viral. Every individual not generally is on Twitter starting from all the famous personalities, bureaucrats, dancers, actors to the general public. Select a unique hashtag and start a twitter trend regularly.
These twitter marketing trends helps in getting a lot of traction and becomes a nationwide twitter trend. These kinds of home decorating marketing ideas will lead to better brand visibility.
Linkedin is an excellent platform to showcase your business. It forms an important took with regards to home decorating marketing. Make sure to have a Linkedin page of the business and connect with the right people. Be very regular with posting different stuff about the business related to the new offers, services, new upgradations, etc.
Be active and build a community with relevant people to enjoy more traction towards the brand with such as home decorating marketing ideas.
Who could ever imagine that hashtags could become an important aspect of marketing? However, relevant hashtags do play an important role in attracting more views. Whoever is the in charge of the social media in the business, needs to be given proper training about the usage of relevant hashtags.
Try and use more and more hashtags, but the key is to use relevant ones. The right hashtags will get you a lot of viewership in no time.
Be Active on Instagram:
Instagram currently is one of the most used social media platforms. Make sure firstly, to follow the relevant people on Instagram as keeping the target audience in mind is extremely important. The next is to be very regular with posting.
Make a marketing plan exclusively for Instagram and keep posting pictures, videos, and stories regularly to gain more followers. More followers mean more relevant customers.
Give Free Samples:
Since the business is of a home decorating, this technique makes an important in the home decorating marketing ideas. Ideally, customers first always would want to try your services. To give them satisfaction, make sure to give a few free visit so that they can have a look at the quality aspect as well.
This will also help in building a strong relationship with the customers.
Take Part in Local Events:
Events keep happening throughout the year. Hence, taking part in local events to add to be a very fun marketing technique. Keep a note of some events which are happening around the city and brainstorm about some exciting ideas.
Take part of those events, and plan some activities to catch maximum people’s attention. This will help in increasing brand awareness.
Google is by far the best website and the most favorite website of everyone. It has made the lives of everyone very convenient. Just a click and we get to know about any and everything. In the world of digital, Google SEO does play a very crucial role. It is always advised to invest a little on Google SEO.
Customers generally have more faith in those websites which are also in the top searches of Google. Hence, build a plan solely for Google SEO marketing.
Facebook currently is a number one social media platform when it comes to business related stuff. Facebook has several groups related to various businesses such as tuition, clothes, shoes, flats, paints etc. Make sure that someone from the business joins these groups and keeps a track on it regularly.
Customers post a lot of queries on these groups. They key to convert clients from Facebook is to be ‘Pro-Active.’
Display of Awards:
In the lifetime of every business, after a certain point of time, there does come a phase where the business wins a few awards or performs exceptionally well. Hence, what is the point of hiding these success stories from the outside world?
Try and market these things properly. If the business has won awards, do put that up on the wall of the store and publish these success stories all over the internet.
Though a tried and tested form of Home decorating marketing idea, it does create an impact on the business. It is important to maintain a strong database and keep sending regular mailers to potential customers.
Remember to make the mailers very vibrant and full of pictures and less of content. Regular emails are one of the best ways to keep in touch with customers. This helps in interacting with them on regular basis.
Make sure to have a page of your business on every social media handle. Try and have a strong online review base. Whenever a customer wants to buy a product or a service, he or she will always look for the online reviews of the business.
Always try and push the customers to give some genuine online reviews about the business. The better the reviews, the more the customer turn up.
Pinterest is one of-of the websites which allow putting some great photos. Home decorating business is such that it can have a huge portfolio with some very exciting pictures.
Take advantage of this and make sure to upload these pictures there for better brand visibility.
Website is one of the first few ways to attract potential customers. This is one of the first communication ones has with its customers. Hence, make the first impression count. Make a very unique and exciting website.
At the same time, to keep, the website very detailed, which involves topics such as about the business, products offered, services offered, success stories, etc.
Discounts and Offers:
A very traditional and not so unique source of marketing is to offer the customers regular discounts and offers. Customers always wait for such offers and discounts to float.
During the offer season, the business can gain a lot of traction as well as get a lot of customers buying various products. Hence, it is important to keep running such offers regularly.
Now that you have a bunch of 20 innovative home decorating marketing ideas, make sure not to forget to apply them in the business for a seedy growth.
How to generate sales for home decor business?
- Ask your loyal customers to write feedback and reviews online about the services.
- Be active on social media with the help of videos, images and other event success stories.
- Interact with existing customers with the help of email marketing.
- Upload your home decor business portfolio on the Pinterest account.
- Offer festive and seasonal discounts to the clients.
Here are Some Important FAQ’s about Home Decor Marketing Ideas to Grow in Tough Time
Meet people who have already gone through all this and are willing to share what they learned when they started. Do proper research! Blogs, small business websites with tips and free advice must be number 1 on your list. Connect with as many experts as possible. You can also check your local library books on small start-ups.
The answer is a big YES! Social networking is like air everywhere and is becoming more and more popular. It is not only an excellent way to connect with your clients and potential customers; it is also a great resource tool when looking for advice or information from your skilled colleagues.
Yes off course. Presentation is everything whenever you run the home decor business. You must give the illusion of luxury to sell decor at a competitive price. A cobalt blue vase on a sidebar of Eames looks much better than the same vase on a shelf with other like hodgepodges. Offer as much room as possible to your home decoration and frame it not with multiple pieces.
This helps your client to think about how the element is to lend a similar plume to your building. The same applies when you sell home decoration online. You must take photographs of your home decoration items in professional quality.
See to that the name says everything about your business. It should explain what your business is all about. Do you use your own name to help your brand and let your clients know you? Or, do you use a name which you yourself have created?
It is highly recommended that you use a “made-up” brand name to mark your name. The choice not to mark essentially allows someone else who wants to mark it first to be entitled to your name.
Decorating home is a great way to connect with your hobby related business. People spending a good amount of money to decor their home. Here is the infographic which gives you more ideas to decor your home.