Are you passionate about baking? Do you make cakes that are an absolute delight for those who eat it? If “yes” then it would be logical enough to ask you to consider of starting your own online bakery store. You have the passion for baking and the skills that are required to be successful in the market, it is high time now to plan and start your online bakery store and earn a living out of it. There is a huge competition in the market and to emerge successfully amongst them is a challenge.
Here are certain tips that shall help you to plan your online bakery Store in a better way
There a dozen of bakers both offline and online. You must have something unique and special to offer to the customers so that they will visit your online bakery store. Your specialty will make you stand apart from the crowd and get sales. Bakery items are very popular and people of every age group take a liking for it.
You need to create your menu keeping in mind the demography and the needs they have. You need to research the buying pattern of the people and find out what they prefer and when they buy the product mostly. This will allow you to understand the demand of the market and then stock up during peak seasons. Some of the niches in the domain are-
- Gluten free bakery is a huge attraction of people who are health conscious and avoid excess protein intake.
- You can also go for the vegetarian bakery as the number of people opting for veganism is on the rise and it can get immensely popular with these kinds of people.
- You can create a special recipe of cake or pastries that you have learnt from the elders of your family and is a hidden treasure. This will add to the uniqueness of your offerings!
#BonusTip: When you’re Starting to bakery products, you always need to be tempting them with something new. For instance, if gluten-free is the craze. Update yourself as per Market Need to be in Trending.
After selecting the niche it is essential to find the perfect assortments to accompany the products in order to enhance the taste and also make the product visually attractive. Make sure that you do not spend a lot on assortments as it will eventually lead to increase in the price of the product.
In the initial days go for quality products and recover the costs as much as you can in order to sustain the business.
#BonusTip: Why am I going to start this Bakery Business? Who will be the Customers? To Where i sell this Products? These are the Most Important things to know. All such important question will be covered in Business Plan. So make a Good Plan for bakery business.
Start:3 Name your online bakery business
You need to come up with a unique and easy name that can create an instant connection with the people. Your customers won’t give effort to pronounce your name if you have any name that is hard to tongue and this shall hamper the word of mouth aspect of your online bakery store.
Try and find a unique name, you can also use some of the name generating tools available on the internet and take suggestions from them. After you have decided on the name, you need to start the lookout for a domain of the same name.
#BonusTip: A Good and Creative name matters a lot in the Bakery Business. Choose the right, small and related name with your Business. Register a Domain and start a process of trademarking to claim your Name on Products.
You know every detail about baking but remember when you are starting your online baking store you need to remember that now the quantity of the products are going to be huge. To bake at such a large scale you will need special ovens and cookers.
Arrange for these and also make sure you get all the ingredients in the required amount from a trusted supplier who shall provide you with top quality stuff! Previously your baked product was for 4-5 people but now you should think big and plan the recipe accordingly.
#BonusTip: People love free stuff, there’s no doubt about that. Give them what they want by placing some free samples out on the order counter. Through that you will get reviews and Customers in Futures.
For an online bakery business, the website is the first and foremost point of contact of the customer with the business. You need to design the website in such a way that it is easy to load and use. Hire a professional web designer for the purpose and design to theme of the business.
You need to make the website user friendly and also light as that it can load quickly even on slow data connections. Also ensure that the website is mobile friendly because people mostly order while being on the move. For payments, make sure that you have proper payment gateways installed so that the people who use their credit and debit cards on your online bakery do not have to worry about security and safety of their accounts.
Fill your website with professionally shot photographs of the various bakery items that you have on offer. Pictures induce the purchase behaviour of a person and can instigate them to try buying from your online bakery.
#BonusTip: You can go Offline for marketing. like Have a stall at festivals, shows, markets and fetes and give out business cards. You can also Bake mini cupcakes and give to local businesses.
Start:6 Delivery logistics
Bakery items are at its best if delivered fresh to the customers. You need to have a proper chain of delivery men who will work for you and take the order to the location of the customer.
Faster delivery will leave good impression on the clients as they will get the product fresh out of the oven.
#BonusTip: Keep your customers on the line by making your company easily accessible through social media channels like Facebook, Twitter, Instagram and Pinterest. Connect the Customer with your Trendy bakery Items as per Festival or the Seasons.
You need to drive in as much as traffic as you can into your website. For the same purpose you can either hire a full time or a freelancer SEO expert who shall target keywords and rake in people to the website.
Also you need to effectively use the social media platforms to reach out to the audience and communicate with the clients to understand them better and make them aware of your presence in the domain.
Send out pamphlets in various stores in the physical market so that people are aware of the grand opening of your online bakery store.
#BonusTip: This is the very useful tips. When you have products that aren’t selling or something liek perishable, you need to find creative ways to move them off by either marking them down or bundling them with other offers to make a package.
These tips are to be followed and they will help you in getting a business plan to focus for the next couple of months. Keep evolving your plan from time to time to meet the needs of the consumer base. Work hard and hold the patience because success is just inches away and if you give up mid way then it will be a loss that will be hard to recover for the entire life! All the best.