Do you sip coffee daily? Or have an amazing taste and knowledge about coffee seeds? If “yes” then you truly are enthusiastic about coffee and take seriously the cuppa! Your passion can help you in making a living if properly channelized. With online shopping clearly being the trend, it is an advisable idea to start an online coffee store. Your passion regarding the subject will propel the business.
If you want to be your own boss and work to your strengths then follow these simple tips in order to launch your own coffee store online.
Step:1 Select your niche
Just like any other business, it is essential for you to have a specific niche that shall be catered to the customers. Some of the niche in this business are-
- Roasted coffee beans
- Curated coffee beans
- Coffee equipments
- Coffee art
- Coffee chocolate
These are some of the most in demand niches in this category and working on any one of these to start with shall allow the business to grow rapidly.
#Bonust Tip: Introduce yourself to other local business owners. Plan a local business workshop.
Step:2 Drop shipper and Supplier
It is essential for you to get a proper quality drop shipper who can supply you with coffee products. Coffee beans and seeds of highest quality should be shipped in to the business from private label dropshippers on which you can paste your online coffee store’s label and send to the customers. This type of supply chain makes sure that there is no need for a storing place for the products and as it is of perishable nature, storing coffee seeds or beans for long period may lead to damage of the products and incur loss.
#Bonust Tip: Start testing Email Campaign. For that Create multiple approaches, and split test your mailings to measure impact.
Step:3 Business model
An online coffee store can be a risk free affair if it is planned in a way that has low investments. You should select such a supplier that does not take any charges for setting up the supply chain initially. This will leave you with enough money that can be used up in designing and marketing the online store professionally. Once you start generating sales, you can opt to upgrade the supply package from the drop shipper so that you can cater to more orders and by that time you shall also be able to pay to the supplier accordingly.
#Bonust Tip: Start and Create a Twitter account.Reply or retweet someone else on Twitter. You can also Set up a Foursquare account for your business.
Step: 4 Brand building tips
Experts in the domain suggest that you build your brand on the basis of a niche and gain proper expertise and fame in the market for the same. This will allow you to set a certain target audience and then provide offers accordingly and increase the popularity in that domain. You can also work with other brands in the market and increase your brand visibility with aggressive promotions. Coffee is best accompanied with travel agencies, films and books, marketing through these will lead to better brand recognition among people.
#Bonust Tip: Be More active for good SEO. SEO is driven off of links from other websites to your website. By building more authoritative links back to your website, You can able to get a good traffic on your website.
Step:5 Competitive analysis
It is always important to know what your competitors are doing in order to get a better idea of the market trend. You should know what the market leaders are up to so that you can incorporate those ideas in your business and popularise your online coffee store. The target audience needs to be demographically analysed in order to help in brand positioning and creating an image for the business.
#Bonust Tip: Link building is a great way to show search engines like Google that your website is popular. Start doing a Guest post on the related blog to more impression on your Website.
Step: 6 The website
There is no beating the fact that your online business shall need a website that is professional in its appearance and usage. Your website should be safe and secure for the order to get processed and also must have a shopping cart feature. There are various third party ecommerce platforms such as Shopify or Selz that can create a website for you in the most advanced manner. When your clients make payment for their orders, the credentials of the credit or debit card that they put in trustfully should be kept secured in the website. It is inevitable to make sure that the website should be light, clean and accessible from any device!
#Bonust Tip: Does your small business website still look like it’s from 1990? Try to Update and Optimize your Site for better human touch and Search Engine Crawl.
Your packaging will help to create and define the look of your brand. For start ups such as yours, it is advised that you either go with brown paper packaging where you can use your own ink stamp for branding or black paper packaging where you can use stickers of your logo to effectively do the branding. These are the most suited packaging techniques for coffee and related products as they add a tinge of elegance to the delivery.
#Bonust Tip: After launching your store. there are many ways you need to know about your reputation on Internet. Reputation management isn’t just for big brands – small businesses need to know what their customers are saying about them too.
Step:8 Content marketing
Your website should visually and textually appeal to the visitors. Start taking of your products in a professional set up with DSLR cameras. For every page there has to be a soothing image that shall reflect a lot about coffee and its nature. You should write good copies for all the pages and the product description so that people are lured to make the purchase after they read the text.
#Bonust Tip: You can showcase your Product on LInkedin. LinkedIn can be a great platform for connecting with local consumers as well as other small business owners
Due to the online nature of your coffee store, always keep a separate budget for SEO. SEO is one of the most effective ways to drive in traffic to the website. With proper keyword targeting and regular blog posts, your SEO team can take you higher in the ranks of Google search page and help in increasing popularity. You always need to remain proactive for the business to shine bright.
Go out and communicate with people, spread the word about your online coffee store. This will help you gain customers and also popularise the business. Social media accounts on Facebook, Twitter and Instagram will help the business to communicate with the target audience. This effective communication will help in building the brand value amongst customer and people will start trusting you.
With these rather simple tips in mind you can start your own online coffee business. However, remember that “Rome wasn’t built on a day” and hence patience is the key to the success. Online business takes in a lot of hard work and investment but it is often the case that the owner losses hope just when the results are about to come. Stick to your goal and we assure that you shall make a healthy living out of it soon!
Before Starting we think there are many such Question in your Mind. After Getting a Proper Answer of it , Entrepreneur Moved ahead for their Business Journey. Here is the infographic which will guide you in many ways. Check and read more for Inspiration.