Online businesses are known to fuel economy and to start a graphic design business online is one of the best ways of starting your own business, and making use of the artistic computer skills that you have for earning money. Chances are that you were a part of a graphic design company for quite a long period of time.
Obviously, you must have a huge portfolio of the work that has been done. It is even better if you have already bagged a few awards from the company where you have been associated. It is logical if you are thinking of taking your skills and talent to the next level by starting your own graphic design business online.
Like the other business ventures, it is important that you have a proper understanding of the skills and knowledge that you have so that starting the business does not seem as difficult as it looks. If you are hardworking, the graphic designing business that you are starting online will help in representing autonomy and independence as compared to the standard office jobs that other people do.
Given below are a list of the steps that you have to keep in mind when you are starting your Business.
Step:1 Asking Yourself if You are Motivated Enough
First things first, just thinking that you can run an online graphic designing business is obviously not enough. You cannot be hesitant or indecisive or be irresponsible towards the job responsibility that you have taken up, as it will end up in frustration, and failure in the end.
You should ask yourself if you are motivated and you want to do this. You have to think extremely carefully before you take the first jump of starting the business. Consider all the scenarios that you may have to go through. When you are running your own business, it is obvious that you have to juggle with a number of demands, take care of the cash flow, hire new people constantly, and contact new clients for bringing more business.
Yes, it is a hectic job but even after considering all these situations, if your mind gives, “I can,” as an answer, you are all set to start. Just keep in mind that you have to be positive and dedicated.
#Bonus Tips: You should have a passion for Design this business. More Love means more Happiness. If you are enjoying designing then you can get more from this business.
Step:2 Identify the Purpose and Intention of the Business
Graphic designing is known to encompass many focuses, which include web designing, print designing, designing for social media, designing for animation, typography designing, print designing, packaging designing, infographics, restaurant menu, and digital designing.
The personal interests that you have will guide you towards your business. You have to be honest and understand the things that you are both capable and incapable of, when providing the perfect service to your clients.
When your prospective clients contact you, you will be required to present a number of tasks in front of them. Understand the services that you can provide and for the ones that you cannot, you have to increase the manpower by bringing in suitable people who can handle them.
#Bonus Tips: You need to also learn different aspects of Business like maintaining your initial enthusiasm and marketing momentums, existing clients, cash flow and staffing issues.
Step:3 Select a Niche
Now that you already know about the different branches of graphic designing, it is crucial that you select a niche. Carving a niche is significant and if you can specialize in a particular niche, it will be easier for you to handle the job.
For example, if you know website designing, you have to expertise in that in a proper manner, so that the services that you offer look professional. Only then, more and more clients will start coming to you.
#Bonus Tips: Right Niche means Right Track. You need to Find the Right Space where you can fit yourself and get more eyes on your Business. Be master in One and then Put other services in front of Customer.
Step:4 Developing the Skills
You know your niche, but you are not skilled at it. It is obvious that if you are going to start your business, you have to do it in a professional manner, and meet the expectations of your clients.
You have to gain more skills by taking lessons from one of your seniors. You can also join the online training sessions that are conducted for free.
Once you have gained enough knowledge about the niche that you have selected, you are good to go.
#Bonus Tip: What you can do to satisfied Customers? Which skills are trending? What’s new in this Industry? Where you lacking your Creativity? Strat Finding and upgrade your self.
Step:5 Deciding the Budget
It is not a surprise that you have to decide your budget before anything else. You will require capital for starting your business, especially if you are interested in getting a domain name.
Experts always suggest to start slow, and once you will gain clients, you can work on making your business bigger. You need a website and a domain name first, and for that, you will have to have your budget ready.
#Bonus Tip: As, you are on early stage Startup, So Spend less on less Important Things. Through this you are nothing but making optimum use of your Money.
Step: 6 Identifying the Target Market
Without identifying your target market, you are actually shooting an arrow in the dark. It is true that you will want to provide all kinds of graphic designing services, but since it is impossible, you have to select a niche in the beginning itself.
If you want, you can conduct a thorough research on the target marker before settling into the niche. Try to focus on a particular segment within the market, and then, work on your skills so that you can impress the clients.
#Bonus Tip: Different people Different need. Make such Service which fits all. Ask yourself: who are they, where are they, what service do they require and what is their budget likely to be?
Step:7 Creating a Website
Without a website, your online business will remain unknown. You have to create an appealing and alluring website. Once it has been created, you have to promote the website with the help of your friends or ex-colleagues.
Chances are that your prospective clients will come across the website and go through each detail properly, before deciding to hire you.
#Bonus Tip: Creating and Responsive Website matters a lot. if your site is not opening within 0.5 Sec means you are losing Customers. Never sell anything directly. First show them your portfolio.
Step:8 Pitching the Clients
If you are new, it is obvious that you have to pitch in front of the target clients as to why they should hire your services over the hundred other reputed graphics design businesses that are spread all over the internet. It is crucial to keep your business profile ready and show them your skills so that they do not have any doubts in their mind. Furthermore, you have to be ready and answer any question promptly.
If you are unaware of a particular subject, be honest, and tell them that you are working on improving that particular skill. There is no point in lying or bragging about the skills that you do not have. Keep in mind that your clients will prefer honest and transparent discussions.
#Bonus Tip: Customer is King. You need to bend your Service as per their requirement. be Flexible in terms of Service through that you will maintain your Customer for long. Alos be ready all means of marketing with you in both way Softcopy and hardcopy.
Step:9 Checking the Competition
It is obvious that there are thousands of companies that are providing services for years. In this case, it might be a little difficult for you to gain recognition in the first place. This is why you should try and select a niche that others are not apt at, or you should be confident about the service that you are providing.
Most of all, you should be able to convince the clients through your website as to why you are good at what you are doing.
#Bonus Tip: Analyze yourself and find your position on Google. Start Seo Service for your business or you may go with any paid advertisement to boost your Business
Step: 10 Keeping the “About Me” Page Transparent
While many clients wait for your pitch, many others just take a look at your profile. You should be transparent in your “About Me” section, and this part should explain in details about your experience, your skills, and most importantly, what your clients can expect if they select you.
Your business may be new, but your skills and experiences will draw them towards your services.
#Bonus Tip: Show what you are. Nothing more, no less. through this you can create the trust and get orders from Customers. Always mention a problem solver Skill in your About us page.
Step: 11 Decide the Price List
Within a few months of starting your business, you will start getting clients. Ask the same price from everyone, or you will get a bad reputation in the market. It is best to make a chart about your services on your website itself and mention the price that you charge.
Furthermore, you should decide if you want the complete payment before the job is done, half of the payment, or the entire payment after you have delivered the services.
#Bonus Tip: Price matters. A customer compares your prices with other Customers. Initially, you start with Competitive pricing then after you can Charge some premium rate if your Customer is Satisfied.
Step: 12 Remain Active on Social Media
Keeping your social media pages active is necessary as it will help you to communicate with other clients here and there. Moreover, if you get positive feedback from your present clients, it is obvious that more clients will be drawn towards your graphic designing services.
#Bonus Tips: Social Media is the place where you can more Eyes and review for your Business. Be Active on Linkedin ( as its Business Network) also you may use Odesk, Freelancer sites to get an order from abroad.
Step: 13 Branding
When you have gained three or four clients, and they have started referring you to others already, it is time to build your brand image. You have to create a visual identity, which will become the shopping window for you. Since you are providing graphic designing services, your clients will judge by what they are seeing.
Use a name for your business that will immediately attract the attention of the clients, and design a unique logo, which will show the level of work and skill that you have, to your clients.
#Bonus Tip: Branding is the process of Building Trust. Well documented and well-served Customers gives valid reviews about your Business. So many ways you can make your Busines brand.
› Creating a Market Strategy
You need to promote your business eventually to gain more attention. Try to identify the different ways in which you can advertise your business without having to spend a lot of money.
You can do this by submitting unique and creative blogs to reputed online blogs that publish various materials based on graphic design. You can also start blogging on your own, and share these posts on social media to draw in more traffic.
#Bonus Tip: marketing is the Soul of every business. Start finding a good online channel of marketing like you may Start Blogging, Starting Pinterest account, Start any small Event etc to get more Buzz.
› Grow Your Network
It is impossible to succeed without growing your network. One or two clients will not help your business to flourish in the end. Therefore, try to connect with different people from various sectors and build professional connections with them. With time, your professional connections can turn out to be clients who will be happy to take service from you on a regular basis.
#Bonus Tip: For Networking, Linked in is the way to connect with businesses. Daily share your Completed work and Testimonial to grab the next opportunity from other Businesses.
Step: 14 Being Confident
You have started your business, and it is obvious that you will be scared. However, it is important to remain confident, so that your clients can trust you. If you lose confidence, your clients will also try to take the services from someone else. As soon as you get your first client, you will start feeling motivated.
These suggestions and hints can be helpful for you when you are starting your business. It is a challenging and exciting adventure, and with patience and confidence along with a tiny measure of caution, you can reach new heights. In the end, it is you, who has the capability of determining the perfect balance of rewards associated with risks.
Still, Many Businessman has doubts that the Good Design really matters. is it helpful to create a brand through Good Designing? Yes, we have an answer for it. Read the Below infographic for more detail idea on this.