Grocery is an elementary human need and people will always have a requirement for grocery products. If you have this basic understanding and an extensive networking with various grocery distributors or for the fact yourself are a grocery seller then the idea of starting an online grocery business is lucrative in nature. With people opting for online shopping more than ever now, an online grocery store can cater to a huge consumer base. Various ecommerce giants such as Flipkart and Amazon have already set up their online section for grocery and packed foods.
If you wish to take your Grocery business online then we have certain tips to help you excel in the field.
It is extremely important to analyse the buying pattern of the people whom your business will cater to. You need to understand their requirement and set up your business accordingly. You need to understand what exactly the local farms produce and also what the local people require.
The two can be contrasting and this is the gap that you need to fulfil with your grocery business. A niche should be selected and specialised offering should be made for people of varying localities.
You can either opt for having a warehouse of your own where you can stock your orders and delivery them to the customers. Another model can be where you select a drop shipping partner who will label the product as yours and ship the same to the buyer directly. The second option is much convenient given the fact that owning a warehouse would be a costly investment at an initial stage of the business.
Having such a set up will also allow faster delivery of the products to the customers as the drop shipper from nearest location will ship the product directly to them. The timeliness is a major concern for online grocery stores because of the perishable nature of the products. Any delay or stacking of the product for long will lead to a complete waste of the product. Proper service will help in gaining a loyal customer base for the business.
Equip your website
The website you have is your virtual store and hence needs to be well-designed. People who will make your website need to make sure that all the features are incorporated within the technology. The website has to be light, easy to use and mobile friendly in nature. Choosing the perfect web solutions partner is essential to get going in the online grocery business. The expected trend of online grocery shopping has to be kept in mind and hence the website should constantly be updated.
Manage your shopping cart
You need to design the website in such a way that when it gains popularity and more number of items are kept in the cart, it doesn’t lag and smoothly processes the order. Cart pooling should be enabled because grocery is often a kind of shopping where more than one family member is usually involved.
Enabling cart pooling will increase the quantity of sale and lead to greater profit. Other than various electronic payment modes, offering COD (Cash on Delivery) adds to the list of reasons why people should shop from your website.
Smart thinking is always necessary while owning an online grocery business. Your grocery store is constantly under the threat of loss due to the fact that most of the items are perishable in nature and will become unusable once they cross its best before date. You can instead stock up on a lot of packed food items as they remain fresh for a longer period of time.
It reduces the chances of a heavy loss and also creates a niche for you in the market. While selling any product make sure that you keep a substantial amount of profit to make a healthy living for yourself and also sustain the entire set up.
Any business needs a marketing program that is highly impactful. You can take the help of any marketing agency for the same purpose in order to get professional results out of the marketing campaigns. Full SEO service will enhance the flow of traffic into the website and increase the sales. Proper blog posts with keywords targeting can intrigue the reader and aid them in making buying decision from your online grocery store.
You can work in alliance with cookery channels on YouTube in order to advertise the online business and drive in traffic. Use of social media is inevitable, you need to be regularly posting via the various social media profiles such as facebook, twitter or instagram so that the customer base is constantly made aware of the presence that you have in the market. Whenever you are launching the store or in the later stage launching an offer in the online store, you need a mailer list where you can mail people about your business including a call to action button in each of the mails.
Another efficient and clever way of marketing would be to include recipes in the website and put up for sale the list of ingredients that are needed to practice the recipe. People are drive into such recipes easily and it will help in enhancing the overall brand portfolio.
Third party seller
You may feel that following all these steps are monumental task and you won’t be able to pull it off. There is an option of being a third party seller in any of the ecommerce giant websites such as Flipkart or Amazon. If you are a grocery business then you can put up your product for sale in these websites by simply registering yourself as a seller. By paying a share of the profit to the ecommerce sites, you get a huge consumer base to cater to without making any effort.
There is always success for a person who works hard and it is a fact that patience has the biggest of rewards. Keep these things in mind and progress, with a splurge of online shoppers in this era, your online grocery business will soon start paying out huge!
Grocery industry is very vast in terms of Numbers. There are many players in the market. Before starting this business, its better you need to analyze the demographic and buying pattern of that particular region. Here is the infographic which gives you more ideas on American buying grocery. Read more.