Were you the one person in your peer group who was behind the lens every time one of your friends had an amazing profile picture shot for their social media profile? Were you the one whose clicked photographs were all over the gallery in a recently held photography exhibition? Do you love to see through the eye-piece in your camera more than your own eyes? Well, if the answer to these questions is a “yes”, that does not necessarily mean that you take it up as a full-time profession.
Wait, if you have the skills and a genuine liking for the art then why not take it up as a business opportunity and grow rapidly in the field! Starting a photography business online can just be your thing, it will enable you to work on a wider horizon and make sure that the magic of your lens reaches out to the world.
However, there are certain steps that are needed to be taken in order to launch an online photography business. We have got each of them listed in below. Take a look
Step:1 Select a specific type of photography you wish to work on
First of all, select a specific kind of photography that you wish to do for your clients. Though you can do various kinds of photography, it is essential to have a specific target genre that will bring people to you for the service. If making money is the motive then specialised offering is inevitable for the success of the business.
Some of the kinds of photography genre are- wedding and engagement photography, nature photography, portrait photography, wildlife photography and event photography.
#Bonus Tip: First find your Passion. having a DLSR is not enough thing to start a Photography Business. You must need to know different techniques for capturing Photos.This is the Initial Stage to start the Business.
Step:2 Competitor analysis
After you have selected the genre of photography you wish to deliver to the clients, make sure that a proper research on the various competitors in the market is done. It is essential to understand what quality of photography they are giving to their clients so that you can design your deliverables with variety and uniqueness. Photography is an art form and it is essential to be unique so that people have reasons to come to a new business instead of an already popular service provider.
List the best aspect of each of the top photographer in business and try to acquire skills to incorporate the same in your offerings. Another benefit of a thorough research is that you can get an idea of the client base and also how they are acquiring the clients and operating on the vgariou8s social media or online platforms.
#Bonus Tip: Who are the existing player in the market? Which kind of service are they providing? Find the Answer of this Questions and you will get enough space to stand in front of Customers.
Step:3 Make a business plan
It is essential to have an idea of the goals that you have for the online photography business. Such a plan will evolve with time but it will assist in the initial period to get a realistic idea of the income and expenditure. Pricing is the key to success and it is essential to make a comparison and set a pricing that will do justice to the effort you put into a project. Clients can often try to lowball you and ask for a lower price, but it is essential to understand that a quality project cannot be achieved in underpaid for the effort.
Get this message loud and clear to the clients, it will also mean that you are empowering the entire photographer community by showing that the work requires monumental effort and deserves to be paid accordingly.
#Bonus Tip: Why am I going to start this Business? Who will be the Customers? To Whom i served this Service? These are the Most Important things to know. All such important question will be covered in Business Plan. So make a Good Plan.
Step:4 Skills are essential, not equipment
Every photographer wants the best and latest equipment for capturing the moments. It is essential for you to understand that new equipment will keep coming in the market and if you keep spending money then it will simply increase the cost of business. All you need is a camera with 20-24 megapixels and basic equipment to assist the camera.
Anything more at the initial stage of a business will just lead to a meaningless investment. You always have the option of renting lens as per requirement, try and cut out the cost of buying by renting instead.
#Bonus Tip: Every Photographer has similar equipment but only one thing which differs them is Skill. Different knowledge, Different Skill have different and Creative results. so invest in Skill more.
Step: 5 Impressive portfolio
A portfolio is essential to showcase the clients what you are capable of. Build a portfolio on the lines of your favourite photographers’ top clicks and incorporate your style into it so that people can understand the class of your work. This is will impress people and help you in getting hired by various clients as they would know that the portfolio is something that is created from an artists’ perspective without any client pressure or demand.
#Bonus tip: Start making a Creative Portfolio and upload them on different Sites like Facebook, Twitter, Instagram, Pinterest, Behance etc. Through this you will get more eye on your work.
Step:6 Get an impressive website
Design a website that serves the purpose and informs the people regarding your business. Do not stuff the homepage with photographs, one or two is fine, but the main emphasis should be selling out your photography service with the help of call for action content on the page.
#Bonus tip: An Impressive website can help you to earn an impressive profit. be Clear and nit on your Photography portfolio. you may share your own works to 500px like sites.
Take up online marketing methods to reach out to your potential customers with the help of SEO and such digital marketing activities. Social media profiles should be engaging so that people can communicate and get their queries sorted regarding your business. Email marketing and blog posts also help in driving traffic to your online photography business.
Offline marketing or local marketing is essential for a business to grow rapidly in its initial days. People in your local network such as friends, family and acquaintances can help a long way in getting your clients. The word of mouth can help a business grow faster than any other marketing technique. Use the network wisely to keep getting clients so that your business can sustain the various operating costs and you also make a proper living.
There are a plethora of opportunities that can be used to grow a successful photography business online. Given the fact that the internet has a wide reach, proper utilization of the same and constant improvement of the marketing plan will enable your business to go the distance and generate profits. Your skill can earn you a living, grab the opportunity and become a professional in the industry.
#bonus Tip: marketing is a soul of the Evey Business. Start sharing your quality works on a different medium. you can organize a Charity Event and create a buzz for the same.
There are enormous ways to grow your business. But some works and some not. Marketing ideas depend on the Situation and Business wise. Here are the Proven ideas to grow your photography business at a new level. Read the Infographic for more Inspiration.