About Us page of any website works as the spokesman of that site. It introduces the site to its visitors.
It speaks of the aim, purpose, history behind its journey to the certain goal and a lot of details that the business owner may not tell his customers individually.
Still, some of use, without knowing the value of the About Us page, treats it as something less important.
How to write a killer About Us Page
- Introduce your brand to the world by telling the brand story
- Tell your customers what they can expect from you
- Inform the customers how they can contact you by giving an address or any other contact details like email id or contact number.
- Introduce your clients
However, since you’ve already that the significance of an About Us page is equal to (or in our personal opinion higher than) other pages of the websites.
So, it’s necessary to give enough time to describe your website’s background and detail without missing any worthy point. And while doing so, it’s a must to choose the right word that matches your product and service. In fact, there are a lot more instructions you can follow to prepare a masterpiece content for this very page.
How to write a perfect about us page for your business
Establish a business story
From the very beginning of a business to the present condition of it, the entire journey of the firm can be described in this segment. Most of the large companies are seen having a nice story or business background or motivational factors mentioned in the about us section.
But in the niche segment or small enterprises are often tend to ignore this very essential part of their website.
They just put some of their product details on the website and try to run their operation. But nowadays, people are more interested in the company portfolio and their historical background than ever before.
Customers feel more connected with the company if they have the basic idea about the origin of the company they are interacting with.
‘About us’ segment of the company website doesn’t only mean to focus what the company does for the society. rather, it should be written with care bearing mind that customers are the real reader of this part.
If customers find it unusable or opposite of their thinking that they will be disappointed and won’t care for the company. What should be done for this situation? Yes, there is a solution.
At the description section of the about us, the company can include not only their contribution but also they can portray the value of customers to them and praise their support for them.
Through this, a change will appear in the mind of present customers leading them to be a potential and loyal customers for the firm. Moreover, customers feel acquainted with the company if their dedication towards the company is highlighted on the note.
They find the business and its products more reliable and forget of other firms though they might be offering something more.
Every company and its business have its own set of goals to achieve. They can be for a short or long periods of time. Combining all the goals that the company or business wants to achieve makes the concept of vision.
Vision is the long-term desire for any organization that is less specific than goals and missions.
Companies have been seen to mention their long-term desires or visions in they’re ‘about us’ section to let the customers know about their future activity and prospects.
Through this, customers gather a general idea about the business and they feel more related to the company itself.
Visions motivate companies to work hard to achieve maximum customer satisfaction for the long run. Vision can also include their present struggles in order to offer the best products to its customers and serve them well.
Explain Who You Serve
As much as you want as many Views on your “About Us” page as possible, you won’t do business with limited Persons.
So that’s why its very Crucial to identify your Core Customer and Mention them as your best Stakeholders. Who should care you exist? Which Persons are you here to serve?
Visual concept presentation
Modern websites have support for moving elements in the website and added Gif functionality. You not only can add attractive lines to make the ‘about us’ special but also present your business concept through the use of graphical element to it.
If you generally search best or cool websites on the internet, you will see how versatile and different can a website be. Moving elements and changing images will present your business idea and attract potential customers better than anything else.
Modern icons, graphs, and background images will combine the best un-wordy way to narrate your business. Not the customers will engage more with you, dealers and suppliers will find you often to promote them in your website which will be additional earnings for your business.
‘About us’ section is not only about your presentation of your business but it can also delight your employees working with you. But how? Simply you can add team members’ profile onto it.
With the help of this information, visitors will learn personal information of the firm and they will find themselves close more with the firm.
People may find it difficult to believe only in the textual content of the website, but when they will see any person’s information along with his or her image, they will find reliability deeper in their heart.
Linking their profile with the social media ID will make it more reachable for the visitor to the company as any companies have reliability and reachability issue with the customer.
Humanly environment ensures both customer engagement and long-term profitability which help to sustain the business in the long run.
To wrap up
Since a website is virtually incomplete without its own About Us page that can almost change the overall outlook of your customers about your brand, it would be a wise idea to write it consciously.
Follow the above-discussed points step by step so to land an ideal About Us page for your business.
Because what this particular page can do for your business is something you won’t get otherwise.
So, let it be the voice of your business for reaching the highest number of target customers leading to the optimum success ahead.