Attracting customers to brick and mortar shops is becoming difficult for retailers.
Not just online shopping is greatly expanding its reach but companies like Amazon keep introducing new categories to attract more buyers towards them.
Also, the pandemic situation made the situation more complex as people are more conscious about safety.
For a small business, attracting more foot traffic is crucial r as it increases the sales and overall business profit.
Without engagement, it’s not possible to sell anything, and thus where you need these best winning in-store engagement strategies.
Best In-Store Engagement Strategies For Business
For a small business, creating brand loyalty and expanding its reach in every household might be a hassle. Since online sales are speeding up.
But with great advantage due to which customers still purchase rick and mortar experience.
According to the report, 74% of customers still purchase in physical stores. and the number is enough to tell the reason why you must work on engagement strategies.
1. Focus On Visual Appeal
Visual appeal is a crucial aspect that makes yours in store more interesting to interact with and welcome to the customers.
Design your store and focus on its easy but intuitive layouts that can help you in getting more customers.
Along with eye-catching visuals in a strategic location can even offer you much better help.
Your store should not just be appealing to eyes but the atmosphere should be welcoming and comfortable.
The atmosphere of your store decides if the customer wants to come back and continue their shopping or not.
It becomes crucial for first-time customers and for the business to get more repetitive buyers. Modern technologies are helpful, you can use digital signage which helps in engaging your customer.
Image source: digitalsignagewordpress
Digital signages are creative, have great visual appeals, and easily target the message you want to especially highlight for the customers.
It can be used for promoting sales events, new marketing campaigns, and showing the product information.
2. Keep Most Selling Items In Stock
One of the advantages that customers have, when they choose in-store shopping over online, is, they can simply pick the product and buy.
With online, they have to wait for several days to get the deliveries.
Not having the stock of the most selling items in your store, well you might end up not using this advantage in your favor.
It’s crucial for your business to understand which products in your store are highly purchased and which ones are not.
Get the information about the stocks every day to know that stock is ready for more purchase.
Not having proper stock can push your customers to purchase from somewhere else. It not just makes your competitors win but also gives the wrong impression on customers too.
3. Give Reasons To Customers
In the world of tight competition, it’s crucial for business owners to get more customers back to their shops.
To attract customers, you need to give them more reasons to come back. For example, offering the promotional code that will apply for in-store shopping.
This can make your customers come back to use the code and purchase more.
Similar to this, you can consider offering bounce back options, discounts, and offers.
Make sure you keep the process easy for them. Use embedded barcodes or easy to scan QR codes to get in-store redemption.
4. Offer Personalized Services
Personalized services are more towards your customers that make their shopping experience better.
With ideal training, the program can help your team to get easy customized guidance and advice to handle the customers.
Here your sales team should know how to help the customers and find the exact thing they are looking for purchase.
Also including the help and guidance, they require throughout their buyer’s journey.
Personalized services are helpful as it makes sure that every customer is enjoying and having a hassle-free buying experience.
It boosts more people to purchase from you.
5. Update With Rising Trends
Rising trends help you in staying updated and keeping up with customers. With this, your store is offering what exactly your customers are looking for purchase right now.
For example, if your business is about gadgets and technologies, you should have updated wearable like robotics, drones, AR or VR headsets, 3D Printers, etc.
These are rising trends that have a rapid increase in customers. Also, they are eye-catching to purchase.
Make sure that you are showcasing such products so your buyers can easily locate them. With this, you are attracting more buyers and using the current trends as well as the interest of people for more sales.
Also the buyers you are going to have, well they are already informed and have complete data on what’s selling today. Providing anything that looks misleading can break trust.
6. More Of Face Time
More personal and face to face relationships between consultants or experts and customers are unbeatable experiences.
Image source: splash
Not just you encourage more purchases by relative customers but also you can boost confidence by helping them too.
Give them a better and closer view of how the industry works. Also planning in-store events can help in gathering more people and making them aware of what you sell.
Also, consider the local influencers for better reach and effect of the overall time. You can get influencers to help you by offering better experiences.
According to social labs, 75% of shoppers click on the product links shared on social sharing comments.
And 53% of customers end up purchasing the products.
7. Navigate Customer Behavior
Art of presentation can help in tracking the behavior of your customers.
And the best example you get is Amazon, they understand how to navigate their customer throughout the web and suggest exactly what they are looking for.
Unlike online, In-store has the presence of the customer in real. It becomes much easier for navigating their behavior through their shopping.
To get more insight, you can use tools like floor sensor technologies, facial recognition, and heatmaps.
These can help in knowing what and where your customer spends most of the time in the store.
With the help of well-trained staff, you can make the best out of this opportunity.
8. Connect Online Purchase Behavior
For understanding how your purchase works, it’s crucial for the business to find more about the purchase behavior of their audience.
There are lots of online customers who buy more because of the recommendation. During purchase, they get different offers and combinations of products to purchase along with the one they are going for.
Understanding the pattern, you can also offer the combination of productions together that people purchase.
Not just you can increase the sales but it gives more customer satisfaction too. You can also switch to digital receipts instead of papers.
Emailing receipt helps in decreasing the crowd which leads less time in standing queues.
You can offer exclusive promotions to get your buyers to purchase one more time.
9. Add Mobile Strategies
In the US, Mobile strategies are boosting the user’s numbers. Well, the reasons are its simple and hassle-free buying.
With apps and mobile-only promotions, you can help in motivating more of your customers and get your buyers to visit your stores.
It gives a much personal and hassle-free approach unlike sticking with online-based shopping.
You can also create real connections by offering in-store sales and adding opportunities for your potential customers.
10. Offer Technology Assistance
Technology assistance is one of the effective ways to help your customers in making informed decisions.
You can add options like device demos, intelligent kiosks, etc It helps in adding more information and details available to the location.
With this, your customers get more confidence while purchasing. Also, it works as great tools for filling the gaps to make them understand more about the product.
Adding such strategies to your marketing campaigns can help in getting more customer attractions.
It builds the authorities’ source for information and guides the customer to choose the right product for them.
Using technology can build the customer base especially including your local area. It boosts the market share and profit too.
Factors That Affect In-Store Engagement For Small Business
Even though having successful engagement strategies, do you ever think why it’s not working out for you?
Well, there are some factors that affect directly in-store engagement. it can be product related or not, but it does impact how your customer will behave towards the purchase.
Accessibility To Product
Not finding the right product even wasting their time, customers feel frustrated and in such a situation, they decide to ignore the next purchase from the same stores.
Not just this affects your customer rate but increases customer dissatisfaction which is not good for the small business.
Image source: coatingworld
Making sure that your customer can easily find their product it’s important to focus on simple accessibility
Pro Tip: Ask your staff to help customers. You can use banners inside of the store to give the easy direction of which product is where.
Checkout And Overall Speed
One of the reasons why people are not visiting your store can be slow speed. People hate to spend their time waiting for the final checkout.
Long queues can make your buyers abandon their carts in the middle of shopping. It increases customer disinterest which leads to fewer visitors in the future.
The overall speed includes how much time they have to spend on getting the product. The navigation of your in-store plays a crucial role.
Pro Tip: Add more options for payment, use the POS system to decrease waiting time in queues.
Information & Language
The research says, if the customer is not getting the information in their language, they will likely don’t make the purchase. The rate of 50% of consumers depends on the information.
However, it doesn’t apply to demographic demographics. But understanding the simplicity of language can help your customer to understand more about the product.
Avoiding using jargon and difficult words helps the audience to understand what they are purchasing.
Keep the language user friendly and avoid tough words.
Simplicity & Logic
The similarity is key to customer satisfaction. When you have more customer satisfaction, it will increase the engagement too.
It’s important to keep your purchase easier for the audience.
There is a difference between customer satisfaction and logical customer satisfaction.
Emotionally satisfied customers have a strong emotional connection with the brand and the store.
With logical or rational customer satisfaction, they don’t have much reason to be loyal. And they are similar to the dissatisfied customers.
For getting more emotionally satisfied customers, you are going to give reasons on why they need to purchase and for what.
Mistakes To Avoid In-Store Engagement
Making mistakes in deciding what will work and what will not are common. However, it’s important to learn from it.
To boost the engagement, here are a few mistakes that you need to understand and to learn from them.
Not All Shiny Items Sell
There are lots of products that are going on-trend. It attracts more people and lots of other brands are using it.
However, blindly following trends and investing in such items can be a mistake.
Before you consider using trending items in your store, make sure that it’s relatable and relevant to your customers as well as stores.
Not Considering Your Employee
Your employee is the closest interaction that your customers have when they enter the store. Not considering how to plan the best experience and making it memorable for them can make you lose the number of visitors.
It’s important to focus on training your employees to handle different kinds of visitors. Also to help them and make sure they get what they are looking for.
Not all customers like to have interruptions when they are shopping. So, make sure your employee knows when to approach and when to let them shop on their own.
Not Handling Your Inventory
Even though you get the best engagement and the number you want in visitors, it won’t stay long if your customers are not getting what they want.
Inventory is the crucial part and it’s important to manage to deliver on time. If you are not offering it, you will likely lose your customers to some other competitors or online companies.
Frequently Asked Questions ( FAQs)
To provide better engagement, you are going to need basic skills like listening, empathy, adaptability, and trust. Understanding what your customers do and how to communicate with them is important as well.
The in-store element is important to boost the number of visitors. The more visits you have, the better awareness you will create. It will help you in getting more sales and profit.
With an engagement strategy, it means increasing the positive connection with the organization to your customers. You can boost the environment where customers would like to come again to shop more in the future.