Jewellery making is a viable business idea for hands-on creative people. Whatever is your motivation or skill level, starting a jewellery making business comes with its own set of considerations as well as complications. For one thing: it’s quite crowded out there.
It is well known that providing people with wares to flash their personalities through jewellery is like the most creative pursuits, incredibly fulfilling.
So, are you well-skilled in making decorative adornments and creative jewelleries, and have enough supplies that are specific to the types of jewellery you make?
Then, here are some tips and ideas which would help you turn a hobby into full-time work. Here is how to start your own jewellery business from home. Also we will be exploring the jewellery making business from conception and design to production and marketing. The forth discussion is going to consist of pieces of advice about the tactical takeaways.
How to begin?
The first question one should ask himself before stepping in to the world of creativity and jewellery-making -business, is that “what is your angle?, is it fine or fashion?” or perhaps, someone’s interest may lie somewhere in between. Each category has its own materials, production processes, price points, and customer profiles.
Here are some know-how tips for starting a home business for jewellery makers:
Setting up a jewellery business from home is undoubtedly an exciting prospect. But there are some important tips and tricks which every jewellery business owner should follow.
Get organised before launching:
It is useful to start naming and numbering your products individually in order to make sure your inventory and orders are easily tracked once your online presence is up and running. It is also of prime importance to take photos of your products or jewellery designs for online use. It is to be made sure that they are clear and vivid and also look professional, and it is wise to have a varying view of every order so that your online customers can view all your collections in detail.
There are some fundamental legal considerations that will need to be made when one is about to set up a business from home. One should select a trading name and do some research into your tax obligations as a business. More specifically, as a jeweller who works with precious metals, will need to ensure that the precious metal pieces are hall marked correctly, unless its weight is under the threshold for that particular precious metal.
Make time for your design production:
It is safe to say that, without a cohesive jewellery collection, it is difficult to become an online success. So, when you are starting out, it may seem more appropriate to offer your customers variety, but before that, you should establish your reputation as accomplished designer with your style, establishing collections that have their own individuality and that will set you apart from the amateurs.
The use of social media platforms to share images and updates on your designs is a powerful and straight forward way of gaining more traction. So make sure your social messages stands out from the rest with professional images of your products, competitions to encourage people to engage with your jewellery brand. Social media sharing invaluable and if done in a proper and regular manner, it will play a vital role in your business growth.
Running the business online
If you are planning to run your home business of jewellery-making online, then you would require to have your own website. Here are the fundamental things one need to consider for getting their websites build in a proper manner are:
- Homepage: make sure your home page tells the user about your business in a short but compelling way.
- Product pages: make sure that these contain all the information your customer need in order to buy the item like material, size, timescale etc.
- Contact details: make sure that you are easy to find and the customer should be able to contact you with queries. Offering both email and phone number, if possible, is a great idea.
Some of the things one need to consider in order to enhance the jewellery business are as follows:
TRENDS: following the latest trends will help you create more buzz among the buyers and would attract more customer. Trends are followed by almost all age groups and the most trending things always take away the preference over the rest.
Raw materials: when you are just a beginner, you should not go for expensive raw materials initially. Rather, you should look for some inexpensive metals or materials such as beads, wires, plated metals, plastic, synthetic gems, etc. also, the raw materials should be quite easily available in your area so that you need not to spend some extra price for transportation purpose.
price-point: at the beginning, one must keep the price of the products low so as to increase the masses buying your products. Once you start enhancing you business, you may then set the price higher by providing your consumers with some excellent quality of craftsmanship and some high-end, precious and semi-precious metals or gems.
Designing: success as a newbie in any facet of the fashion industry depends on strong aesthetic, unique design or product, and consistent branding. So putting emphasis on design and uniqueness is of a great importance.
Some steps that would take your marketing plan to a next level are:
- Set simple marketing goals,
- Identify your competitors
- Get to know your target audience
- Strategise the marketing of jewelleries both online and offline
- Monitor your results.
To conclude, a clear marketing strategy can help you out to understand your customers and your competitors and to plan promotional activities that will target precisely the people you want to sell to. Not only that, by learning some key marketing strategies for small businesses, you will become more efficient in your efforts and it will leave you more time to make more jewelleries- the bit you would really like to do at the first place.
Here is the infographic which gives you more ideas on how to name your jewellery business. Read Below