A fashion accessories store is the need of every person in the age of fashion. Everybody wants to look more attractive than others. A fashion accessory gives you the feel of being complete in yourself. This may include two types of things: one is those that are carried and other that are worn. Fashion accessories may include handbags, glasses, wallets, purse, umbrella, hat, belt, gloves, perfumes, socks, pins, rings, watches, jackets etc. The list is endless.
But, what if you have a lot of varieties and brands in your store but there are only a few no. of sells? This is the worst thing in any business. One of the core aspects of the success of any business is marketing because success lies in the customers where your business reaches. Even in this age of digital marketing, most of the businesses lack behind in gaining the benefits of digital marketing and its various techniques. Still, there are many people not familiar with online marketing ways. They just focus on offline marketing or traditional marketing.
Here we are providing you with some quick tips of online and offline marketing both. By using these techniques you can reach more customers easily. So let’s start with it.
#Plan your Marketing Strategy
Start by making a complete marketing plan which mentioned your business goals, investments, and profits that you plan to make from your store. If your goal will be clear then you may further proceed.
#Use the Logo of your business
For your fashion accessories store, you must have a stunning logo of your brand. You can design a splendid logo from a graphic designer and use it on your product’s packaging. Also, you can distribute specialty products such as pens, mugs, or key chains with your store’s logo.
#Host an event
An event often attracts the youth community. You can use this marketing strategy and book a celebrity guest or popular face of the present fashion industry for an event at your store. This type of events will give you a huge number of new visits to your store.
#Build customer relationships
The customer is king for any business because, without the customer, the business is nothing. You must have some normal interaction with customers is a great way to establish relationships and it will be helpful for long-term customer loyalty. Marketing doesn’t mean you always have to be selling. You must get connected with the customers by sending out birthday emails, anniversary greetings, festival wishes, special offers, new arrivals and updates about the fashion trends at your store for long tem relationship-building communications.
#Benefits of Social Media Advertising
Social media is an effective tool to market your products. You can publish your store’s product images on Instagram to show them your product’s branding and quality. Other than Instagram, you can use Pinterest to spread your product’s ultimate features with large no. of people of all over the world.
If you want to go with video or content then you may use Facebook. Facebook is the largest social media platform as well as that much popular also. Here you can upload a video description of your product, or you just can post any text relating to your business so that customer feels connected with you.
When a customer visits your store, they expect you to be nice to them. Do you ever think that how much time do you devote to training your employees to sell and behave with customers? Give training to your employees to sell well in every situation that is crucial to your success.
#Facebook Paid Promotions
Facebook paid promotion is the unbeatable idea to boost your business. You can easily reach millions of people with your products in just some little amount of money. Facebook provides you with a lot of services for business promotion. You must go with them.
Newspapers are the preferred medium to reach your local are customers. Most decisions and plans are made on the morning newspaper. You can use the pamphlets in newspaper or you can publish an ad in the newspaper of your store to reach the local public.
#Donate something to society
You may start an initiative by doing some charity in society with your store’s brand name. You may use a display at your store or a box that whatever your customer purchases, some fixed percentage of that amount will go in some particular charity. This will be beneficial.
Hire an agency to make an advertising video of your store and promote it on every online media as well as in local news channels or cinema houses where ads displays. This is an attractive and modern way to make your presence in a large number of people.
There are lots of free directories available online. Register your business there and make your store visible in search results when people look for fashion accessories stores on google. Some of the top free online directories are Yelp, Bing, Google My Business, Yellow pages, Foursquare, Indiamart.com etc.
#Your Fashion Accessories Store’s Website
You must have a website for your fashion accessories store. Digitization is also in the fashion these days and if you are having a business without website than you must be out of trend. People first search everything on google before purchasing the things. Your website must be shown in the results with the updates products and price list.
Use chat functionality on your website to leave no stone unturned. Brands are using popular apps like Whatsapp, Line, and WeChat to share special deals and offers with the customers.
#Offer Sale Discounts
Sale discounts are always evergreen in the fashion industry. Flash sales are those which generate quick traffic for a certain period of time and boost your brand as well. All big fashion brands offer flash sale, flat discount or seasonal sale with a particular time period.
Your regular customers should be rewarded with some gifts or offers from your side at a regular interval of time. So that they may feel prioritized.