Masonry Contractors juggle multiple jobs at the same time and find it very hard to make space for marketing ideas. Only personal referrals are not the best way to enhance your business but would also require a strategic marketing effort. So if you are reading this, chances are you own a Masonry company.
After forming a solid marketing plan for your construction company, you could yourself see the difference between stagnation and progress. To continuously build relationships with new clients it’s crucial to have a solid footing in the marketing arena.
How to promote your Masonry business?
- Attend annual home shows, events for networking and developing prospects.
- Maintain a friendly relationship with property investors, builders, constructors and distribute business cards to them.
- Get sponsorships in numerous trade shows or charities, school, blood donation camps to get popularity.
- List your business in web directories and Google Map to provide an easy access to clients.
- Build a user-friendly website and optimize with relevant information, social links, location and other.
Here are some Marketing ideas for Masonry business to boost sales and engage more Customers.
Form Your Own Brand
To create your own brand in the masonry company, you need to devote both time and brain. Just giving your masonry firm a name won’t serve the purpose of branding. There is a whole world of brand identity that one must make to give their firm a professional look and feel that in-turn would appeal a customer.
Attend the Trade Shows
Many master masonry companies hold annual home shows. So if you are a startup or a company in need to raise your PR, it is always recommended to visit these events. The local businesses display information about the new services and products. Apart from big shot connections, the home-owners also visit the shows. It thus develops your scope of business. It also gives a direct opportunity for the masonry professionals to interact with the community. You can get the sneak glimpse idea of what the market demand is and then build new marketing ideas around it. Last, but not least, these events are the perfect opportunity for networking and developing prospects.
Pre-target construction firms
If there is a firm in your area that you would love to work with? Don’t wait until there’s a big project come onto your table to put your name out there- pre-target them. Means getting in touch with the firms you’d really like to work with, sharing information about your business and building their trust in you.
Connections won’t immediately turn into sales, especially during slow seasons. That doesn’t mean that you cannot make the profit in slow seasons, however, that you should forget about your account-based marketing efforts. Keep nurturing and maintain those important connections. Send cards of your business. One thing you should keep in mind that general contractors often play a vital long game. They’re basically thinking about long upcoming projects, not about the ones they’ve already started–and those are the ones you need to think about, too.
If you have access or knowledge about the industry databases like Dodge Reports, find out what masonry projects are on the drawing boards and start referring to them in your communications. Get prepared in advance of the bid process that you know how to bring in the best results for the individual project.
Maintain a friendly relationship with property investors who are regularly buying, selling, and renting properties. With the help of this way, you can create chances of repeat business. Focus on the rental facelift packages and special discount offers on new products to make them gain your confidence. So, try and get sponsorships for your company. With a banner lifted up at local crossroads or evens, it automatically comes to people’s notice. Be part of social events like that of school, blood donation camps, and actions to prove your versatility.
Engage with the local community with word of mouth marketing
One of the best masonry marketing ideas is to volunteer within the community. Having a masonry business you can create an engagement with the local community by creating mouth to mouth marketing. If someone looking for these services, you can volunteer your name and can give your best shot. Offer to help in community projects so they could refer your name to other projects.
Best internet practices
Of course today you cannot discuss marketing ideas without including the internet. what the small masonry business holders should do, either with someone they contract with, but they need to update their website on regular basis. Post new pictures of new projects of your business.
Share your expertise with others
For masonry business, human interaction is still an effective style of promotion. So, tell more about your business and expertise. This will really help your business to reach your target audience. Because you are doing person to person marketing. If you share the expertise of your business or services, people could easily recommend to others as well.
Personalized your market communications
What are the qualities that this specific general contractor or superintendent is looking for in their subcontractors? Do they want masonry contractors are the ones who complete the project quickly and efficiently or are they seeking the lowest price? You can take the time to examine exactly what they’re looking for, you can personalize your marketing communications to show how your masonry firm can fill their needs.
Don’t just make the statements like, “Quality work you can trust” or “We’ve been in business for 25 years.” Just be specific about how your skills and experience match your target audience’s needs.
Request for Customer Review
Soliciting customer review is the most important part of marketing strategy as it also works as positive word-of-mouth marketing. It is one of the foremost drivers of business that the masonry companies should pay heeds to. Since the projects of masonry companies are so large and time-consuming, chances are less than the customer will create doubt once you get the work; so keep up their belief. Attend and fix the negative reviews as soon as you collect them. Be responsive to customers’ needs and strive towards their satisfaction after the sale.
List Yourself in Directory
Top masonry company directories such as Brownbook, Thumbtack, Builder Central, Houzz are similarly relevant search options like those of the websites. For instance, if a homeowner is looking for a masonry company; they will not only look for the websites but also search directories that help them find construction companies available in their area. To make the finest online presence, it is important to list the company to the directories. It is not necessary to maintain profiles in all the directories but just the relevant ones will serve the drive.
Learn who Responsible is for Making Buying Decisions
Who’s responsible for deciding which subcontractors will be used on a specific project? It’s not necessary that every time a company’s owner who should be targeted, but rather the individual project superintendents. But you can also target specific superintendents who are known for maintaining a great project environment or getting the job done in a timely manner. Take the time and then find out who is responsible for making subcontracting decisions at the construction company, and target them directly. This procedure will surely help prevent you from spamming every member of the company or targeting your marketing efforts to someone who doesn’t have anything to do with the hiring process.
How to drive sales to your Masonry business?
- Lift up banners, billboards at the local crossroads to get public attention.
- Request for customer reviews to win the trust of new clients.
- Advertise through local newspaper and radio advertisement.
- Offer referrals, special discount or group discount offers to companies or partners.
Here are some important tips of marketing ideas. By using the in your masonry business, you can make the more profit out of it. These tactics will really help you.