Do you have a bridal store? Marriage is an important phase in everyone life especially bride. You might be facing competition from your competitors. Modern brides are very conscious of their style and fashion. They want to look gorgeous and want to enjoy their big wedding day. They also want to enjoy their unique wedding. Hence, they want to buy all things of best quality with reasonable rates.
How to promote your bridal store business ?
- Design a wonderful logo which constitutes an essential part of the brand identity to attract the attraction of customers .
- Put hoardings or banners that display the name and bridal services you provide in your bridal store .
- Make sure to get your bridal store listed on online directories like google my business, fashion selling sites amazon etc.
- Partnership with other local businesses like jewellery stores, Spa ,fashion boutique, event organisers, malls.
- Make sure to create a web page which showcases your services at your store.
- Make sure to encourage your clients to give your store a review.
- Host an event, party and beauty contest, bridal make up and dressing fashion show and give gift certificates to attract more customers.
- Do not forget to thank the referring customers for promoting your store to their friends and relatives .
Therefore, you must design some marketing strategies to attract brides for your bridal store.
Creative bridal store marketing ideas to grow your Business
Partner with wedding agencies and vendors
Marriages are big affair and bride require many products or services to make it successful. Even if you are having all the products at your store but still you must make a list of products that is required by a bride for that special day. Make sure that you approach all the agencies and vendors to provide these products and services.
Start a wedding blog
Brides invest a lot of money and time to make their perfect wedding. Brides usually search online for buying stuff for their wedding. Therefore, you must start a blog and must include all the articles related to wedding stuff.
You must treat your blog as your media channel and you can place all the information of your business and services on that blog. Make sure that the content is relevant. You must design your blog eye-catching and attractive.
You can include bridal make up tips and fashion trends. You can also publish articles related to beauty, fashion and lifestyle experts. Don’t forget to add call to action at the end of blog. Also, every brand must have your logo.
Create a brand identity
Brand identity depicts that how you want your customers to perceive your bridal store. It is essential to create a brand identity. The following elements can help you to create effective brand identity:
Brand name- Decide your target audience and design a name that will appeal you.
Logo- You must make the logo of bridal store. Hire a logo designer who can understand brand vision.
Tagline- A clear tagline will clarify your brand position in the mind of customer.
Colour and graphics- These are the visual elements that must convey the same communication as other elements of brands.
Presence in wedding magazines and publications
Brides spend much of their time in the preparation of their wedding. Wedding magazines is one of the key promotional channels. You can hire a Public relation consultant to ensure regular publication in wedding magazines.
Invest in SEO
Today many leads come through digital channel. Hence, it is worth to spend your money and time for your online presence. You can revamp your website to provide fascinating user experience so that readers can stay for a longer period of time.
There must be good content with effective keywords. Ensure that there are sufficient landing pages for your services. Also include a call to action for every page. You must also spend on Google advertisements. An optimised website with the right keyword will help you to get the desired leads.
Engage with existing customers for referrals
Brides require bridal products and service once in a lifetime. Hence, you must build good relation with your existing customers so that they can give your referrals. Women have close knit communities and they trust the advice of a family member or friend.
You can maintain relations with your clients by making personalised postcards with their wedding anniversaries and photographs. You can also send a personalised gift such as custom t-shirts with their wedding image. Also, you can create a referral program with gift coupons and incentives.
Participate in wedding exhibitions and fairs
Exhibitions and fairs are a great channel for promotion. You can also check the crowd that is attracted to the exhibitions. You can also carry collaterals, posters, visual aids and banners with your bridal store logo.
You can also give promotional products such as badges, caps and totes. This the best ways to create your brand recall. Also, carry your business cards and brochures. Also, note down the email ids of leads and share offers and newsletters on a regular basis.
Presence on social media
The leads and website traffic are generated. The wedding industry is driven by platforms such as Facebook and Instagram. You can create engaging content like fin videos or listicles. Also, you can run contests and tag your customers.
Invest in customer service
Brides are very emotional at the time of their wedding. You must make sure that you are providing exceptional customer service. Give attention to detail.
One way to attract brides to your bridal store is email marketing. Your message can be in the form of newsletter or some offers. You can also include the images of your products.
Free e books
Everyone loves to have free stuff. You can design a short guide, book and topics that topics of interest for your brides. You can include topics on wedding planning, wedding services and how to select a wedding dress.
You must include the topics that are appropriate to the brides and wedding. You can offer the downloadable format for the bride’s e mail address and name. You can contact the bride by email and give tips.
Brides need many services and products. Your bridal shop can sell bridesmaid dresses and bridal gowns. Your shop doesn’t sell cakes, flowers and other services. So, you can team up with other businesses. You can share the information and details of these services with your customers. In this way, your business partners can also refer you to their customers. Hence, the sales will increase.
These creative marketing ideas will help to increase the sale of your bridal store. Hence, you must plan and implement these marketing strategies. These are the marketing ideas as per the growing trend in the market.
Get published in newspapers and magazines
Women spend a lot in spending time in reading magazines about the new launched products one of the major promotional channels is through publication in wedding magazines; this is bound to get you a lot of leads. Set up a creative channel- asking for the public to be a part of it.
Invest in Website
Today almost all leads come through the online channel, so it only makes sense to spend effort and money in building your online presence. This is how you can make your website seo friendly online. Make a simplest yet effective website. Have a great user experience and user interface so that your readers stay on it for long.
How to drive sales to your bridal store ?
- Make sure to share your store promotions stories on Facebook ,Instagram page and you tube.
- Give advertisements through radio ,newspaper and fashion magazines.
- Offer referral discounts ,free massage , manicure pedicure and other type of coupons to attract new customers to your store.
- Make sure to give special offers during holidays, wedding season and festivals to increase the customers to your store.
- Make it easy for customers to reach you through online booking, easy appointment schedule, text messages and email.
- Do not forget to share useful tips and tricks about beauty and hair styling and make up and dressing tutorials on your social site to grab the interest and attention of customers.
FAQs about Bridal Store To get more Sales
Bridal store owners would have to take their inventory, rental / mortgage and insurance costs into account. It will also have to take account of employees ‘ salaries and of ongoing marketing costs and new designers’ acquisitions. A bridal shop makes money by selling customers wedding dresses, wedding dresses and other marriage accessories.
Depending on your chosen client, your promotional techniques vary greatly. When you charge $50,000 or more for high-end couture, you want to network through exclusive parties or similar top-of-the-line luxury events.
Using Internet ads or TV advertisements to entice customers into your shop if you cater for customers with more modest incomes. Some of the best ads is for the windows to take place. It is an excellent way to give potential customers an idea of the designs they find inside the best clothes on mannequins.
How an owner would best do is focus on the little stuff that is good for a client. A glass of coffee or champagne can be a great way to make people willing to go the extra mile — particularly when you cater for a middle class crowd. Customers want affordable toys at low prices, but they do want to be handled in difficult times with dignity and compassion.
A marketing strategy is critical. Some of the key fields are advertisements in the newspaper’s wedding column, in bridal magazines and online. Operating with the businesses around you offering wedding services is an effective form of networking.
To support each other’s companies, exchange business cards with photographers, cake makers and caterers. Whether you prefer pay-per-clicks on ads from giants like Google and Facebook or create a series on major media outlets such as Facebook, Twitter, Snapchat and Instagram, online advertising can be the most successful method of promotion.
Owners would ideally have retail experience before beginning. The preparation and control of individuals and difficult circumstances must be achieved. Those who design wedding clothes for themselves can find it hard to switch from ad hoc clothing to getting a full wedding shop.
Although the rise in online sales will impede the growth potential of brick and mortar stores, it is definitely not impossible to achieve sustainable success. There are many choices today not only in terms of resources, but also in terms of variety, quality and cost.
The number of choices can be immense. Those who are able to follow the most demanding trends of the day and offer genuine customer service can build a steady customer from the start.