If you are looking forward to increasing the sales of your dog store, then we are discussing marketing ideas to boost sales. This article will give you the insight to improve the economic performance of your dog store.
How to promote your dog store?
- Design a wonderful eye catching name for your dog store .
- Make sure to put hoardings or banners that display the name of your dog store .
- Create and leverage your partnerships with other pet stores, pet food stores and other areas like investigation centers to promote your business.
- Send handwritten thank you cards to your potential customers for a repeat sale.
- Host a doggie fashion show featuring a pet of the week, monthly to grab the attention of new customers and existing clients.
- Offer croquettes testing for your customers four-legged friends to develop a new service aiming at making both happy.
- Do not forget to thank the referring customers for promoting your store and also reward them with free gifts or cash commissions .
- Do not forget to take help from authors and writers for the promotion of your book store to influence the new customers as well as potential customers.
Creative Dog Store Marketing Ideas for increasing the sale of your store.
Host a fashion show
You can host a fashion show on any day. In this way, you can promote the range of new dog products. Also, take plenty of photographs and record videos to use them for promotion at other platforms.
Post pictures on Instagram
Instagram is a popular medium of retail marketing. Instagram love the images of cute animals. You can post the adorable images of creatures on daily basis to attract the attention of customers. This will also increase the website clicks.
Select a pet of the month or week and include it in a newsletter
An email newsletter is an ideal way to do retail marketing for your dog store. If you include images of pets then customers feel excited and interested. You can give advice and tips in each newsletter. You can also send the product offer that will attract the customers to your dog store.
Give some free samples
You can put the logo of your dog store and send some free samples to coffee shops and banks who love pets. The connections with other businesses are quite beneficial.
Promote other pet business
You must advertise your favourite groomer and other related pet business. They will also do the same for you. This act will help to increase the sales of your dog store. Also, pet owners are always seeking advice about taking care of their pets. You can provide your suggestions that will attract the attention of customers to your dog store.
Personalize shopping experience
Pet owners especially dog owners are very caring and passionate. You must also do the same. You can promote healthy products and can offer bundled packages specific to dog breed and class and age. Show to your customers that you have the knowledge and care for their pets.
Put a calendar
Putting your pet in a calendar will itself do the promotion of your dog store. These calendars are the best way to advertise about your business. You can also host some auditions for the pets like dogs.
Cooperate with colleagues
Is there any store in your neighbourhood who deals in animals goods? You can make the partnership with the owners of these stores. You can also approach veterinarians and any other related person to help you to increase business. Also, think about their interests that excites them. These kinds of partnerships will help you to achieve new customers.
You must focus on the customer’s wishes
Customers are very picky and hence it is a great challenge to get their attention. You must take care of the customer’s interest. This marketing idea will help to increase the customer loyalty. You can also gain old customers that are now customers of your competitors.
Make your shop social
Universe has become social. All the successful services and products have become social. You must listen to your customers, receive requests, answer queries, address complaints and interact with customers. You must also address these issues on your blog or Facebook. By practising this marketing idea will increase the sales of your dog store.
Get involved in community
You can participate in local events such as sponsorships or through local association. It is also essential to highlight charitable works. You can promote about your charity on website, social media and newsletter.
Get more from social media
You must promote about your dog store more from social media. You can create fans through trivia, contests, and photo contests. Also, when your any friend comment or share your post, then this generates curiosity. You can make special offer to clients and fans.
Work toward automation
You can create a marketing message system and set an automation software. In this way, you can cut down on duplicate tasks and save time.
Make great impression
Respond to the emails in a courteous and prompt way. Answer the phone promptly. It is very important to be polite to your customers. Also be polite to the lady in supermarket, guy on the street, and to everyone who is involved in the daily activities of your dog store.
The way you treat people depicts your personal and professional behaviour. Your behaviour creates a brand perception of your dog store.
Get tech savvy
You must get tech savvy and must involve actively to market your dog store through business listing sites, social media, email newsletters and blogs. You must ask e mail address of every customer who comes to your shop and maintain a database.
Become go-to pet expert
You must include some dog specific products on your store. This will attract the customers to your store. In this way, the sale of your dog store can be increased.
This is not the matter of just attending events and tradeshows and exchanging business cards. You must develop mutual relationships with others in order to attract the customers to your dog store.
Get involved in the community
You must join local business groups. Think out of the box and devise marketing strategies to market your dog store. Get involved in a local school group, charities and other groups for establishing relations in your area.
Be persistent and consistent
Whatever marketing strategies are devised by you, the key is to be consistent and persistent in the implementation part. If you have decided to produce newsletter, then do it regularly.
Beyond customer service
Get more information about the products and services. Your belief and enthusiasm about the services and products are the main elements to market your dog store.
Hence, with these marketing ideas you can increase the sale of your dog store. You must focus on 360 degree marketing approach. Implement these marketing strategies to get success.
Give out free samples
When the pet store I frequent decided to sell a new line of cat or dog food. They offered freebies. They placed samples in small storage bags, each with an inexpensive but colourful label containing the store’s logo and the name of product.
Make your shop visible
World has become social. All that concerns successful products and services turns around the communities crystallising all around. It’s not more, a trend, a fashion, but a real social aptitude, thanks to internet. So if you want to expand your pet store business, then your store has some visibility, so people can easily find them and ask for the pet they want buy.
How to drive sales to your dog store ?
- Advertise your dog store through facebook , instagram and on twitter by creating a social page on these sites.
- Leverage your website, blog ,social media channels and publish articles on pet caring and pet food and health tips.
- Make sure to give offers like discounts special prices for first time visitors and your potential customers.
- Give high quality advertisements in local newspapers and magazines.
- Do not forget to set up a dog walking website and share your testimonials on your website page and feedback of your happy customers
- Make sure to use effective posters and flyers to advertise your pet store.
So, these are the marketing ideas tips for increasing the value of your pet store. These ideas will really help you for increasing the sales and profit out of it.
Here are some Important FAQs about Dog store business to Get more detail about its Growth.
It ‘s extremely important that clients are cool, compassionate and enthusiastic about animals especially dogs. An ideal customer takes care of his product, has a well-trained dog animal, knows what he needs, and has every tip. When a pet supplies shop does not provide any adoptions, loyal customers also repeat their customers to restore food and pet food. A dog store flourishes consistently as a local enterprise.
Most of the income of a dog store comes from the selling of products – particularly food. A Dog store earns continuous sales as one of the few places for a pet owner for food. The owners of the dog store will wait every few weeks for return visits. Over time, many items obtained by the pet owners would need to be refilled.
Such products include toys, beds and other wearable supplies over time. The owners of the pet supplies shop should predict steady trends in buying. In the meantime, adoption centers raise money from adoption charges. Care centers get funding on the basis of the programs they offer.
You will need to concentrate on much needed supplies in order to be competitive as an animal supply store. Find and store the leading brands of pet food in the industry. Adjust your pricing plan to competitively market these products.
Do not focus immediately on toys and self-care. When you have a market edge in food, switch to other important items, such as toiletries and vitamins. Services, such as adoption, treatment, and a veterinary clinic can be added.
You will rely on local printed ads. The online world prevails in larger chains. You would have a leg up if you can collaborate with local companies. Providing social media deals are an ideal way to attract and inspire pet owners to come to your store. Encourage pet food offers, as the best selling item would be, if possible. Limited dog food stores tend to be popular with decent quality pet food.
Attract consumers with affordable, high-quality animal feed and emergency care. A pet supply shop thrives on the inelastic market, like a grocery store. Your customers need their pets’ food, so they will find the best price in any shop — given the food is of high quality.
A corporate website enables consumers to learn more about your company and your goods or services. Social networking may also be used to draw new customers.