A general store is that shop where you can find any product of your general needs or daily needs. This can be small or big depends on the owner. Small businesses always suffer when it comes to marketing strategy. They spend a lot to hire marketing agents and after that a big amount on the various marketing things. But what if all would be equivalent to zero?
Marketing plays an important role in the success of any business if it is planned in a proper way. Marketing can transform a business into a brand or can ruin a business. A general store’s marketing can do a lot in the way of marketing because its target customers are all people of all age groups.
These are Some Catchy Marketing ideas and strategies by which you can easily promote your general store.
A business must have the knowledge about its target customers. Here you have to start by deciding your target market or customers which is the first requirement for your business. A general store’s target market would be of all age groups people. Everybody needs general daily routine household items. So you can decide that marketing strategy for particular age group to catch customers easily. Decide a theme for your store’s sections which attracts the customers. The theme should be that much familiar to your customers so they feel store is prepared for them.
Print advertisements like brochures, pamphlets etc. mostly used to reach local customers. You can easily print banners or posters and paste them in malls or city’s circles to reach more customers. You can launch new offers and advertise them on local auto, cab and buses. Too many people travel through local buses and use these transportation services for their daily travel needs. Pamphlets and brochure can be distributed through newspapers. A morning newspaper with the attractive offers must attracts people’s mind.
#Must have a website
You can’t ignore that online services are how much important these days. People are going smarter in the way of digitization. You must develop a website for your business to showcase your products, services, with the location details. So that customers can search your online even and reach your store without any trouble. Use your offers there for promotion.
Email is the best medium of online promotional methods. It can be used to connect with your regular and new customers to give them updates, to get more customers, wish them on festivals, birthdays etc. Email marketing is the easy, effective and fast way to reach your customers. An Email can contain content message, pictures, graphics, video links etc. You can design a well-structured email and send it to your complete email list.
If you are planning to remain long term business then you must have your business card with your brand’s logo and official contact details. It is the first impression of your brand. Business card is easy to carry and share. You may also print the products of your store or services offered on the back of your business cards. Distribute it to your every customer when they purchase something from your store. It should be handover with a positive message like “Thanks for shopping here, Visit again!”
#Online order & Home delivery Facility
By using this method you will enter in ecommerce business also. Before this, first you must have a website, so that people can find you on the web and order for products from there only. You can list your business in available online directories also so that they can be searchable in google. There are number of good directories available for listing your business. These days’ people prefer online more than to visit a store. Online order facility save the time and easy to order. Every customer wants to get things at home. If the customer will satisfy with your product and services, they will give your business good ratings and this will increase your customers also.
You can have feedback form at the cash counter of your store and customers will fill the form by putting all the details including mobile number for communication and create a database of that. Whenever You offer any discount or other or promotional message and promote using SMS marketing.
Season sale at general store offers special discounts on the start of new season to sell the previous season’s stock. You may offer special discounts or “Buy 1 Get 1 Free” offers. Customer always attracts by offers and stores get profit as well as new customers.
#On time delivery
You can earn the trust of your customer’s by following some ethics and values. As we know, customer’s satisfaction is most valuable for the growth of your business. Commitment should be fulfilled in nay condition. Your product’s on time delivery is necessary to build up the trust factor with the clients. Successful delivery will generate more orders for your business. This is the key point to increase sells.
Radio announcements are the traditional way to spread any message to the local public. The radio ad is the best economical way to reach your target customers. This takes less effort and money and gives more output.
#Leverage Social Media Advertising
Social media is that powerful platform where you can globalize your business. This is an effective tool to market your products. You can publish your products with the attractive caption images on Instagram to show them your product’s branding and quality.
Another biggest platform is Facebook where you can daily post some content, videos, images etc. about your product’s special features and why they are worth to purchase. For an example: If your store sells shampoo and there is an offer with this of free hair oil, then you just need to click the product pictures and write the special lines about the free item in the caption and post them on social media. It’s a simple and vast medium of marketing.
Give the proper training to your employees to work the register, open and close, and keep items stocked. Also, trained your staff that how to sell effectively. Training employees to sell well is crucial to your success.