What to do while Marketing for a Milk Company?
A milk business or dairy business is for processing or harvesting or both of milk from cows, buffaloes, goat, and Camel etc. and uses for human consumption. A preferred choice of people is Cow’s milk. Milk products are rich sources for energy, therefore, it advised to consume milk and their products on the daily basis especially to children. There are various types of milk products like yogurt, cheese and ice cream are the primary products. Cow’s milk has 67 kCal and contains protein of 3.2 gms per 100 ml.
If you have a milk business or dairy business or you are planning to start a business in this area then you must have the required knowledge and marketing plan for your business. Like SWOT analysis is the first requirement of any business, marketing strategy is as important as that.
Here we are giving you some profitable marketing ideas for your business by which you can boost your business growth.
Organize a marketing group
Divide your marketing team into groups and include women in the group. Organize a group of producers to sell milk together. They can sell products to the local market. Women are best for mouth publicity. It is often seen that Women are responsible for handling dairy products. Marketing group should be well skilled.
On time delivery
A customer’s satisfaction is most valuable for the growth of your business. Your products delivery on the given time is necessary to build up the trust factor with the clients. Successful delivery will lead to more orders for your business. This is the key point to increase sells.
This is the part of online or digital marketing. Creative content can be used on the packing of your milk products. This can attract your customer’s attention and they will choose your product from multiple choices. That’s why attractive taglines or some messages are used to write on the packaging.
Use print media for advertisement
Print media includes banners, hoardings, brochures, pamphlets etc. for marketing your business products. You can use put big hoardings in the city with your brand name and various milk products which is made by your company. People always notice these things on the way while they go somewhere. Great looking Pamphlets or flyers containing your products also can be used within the newspaper and intended for wide distribution. Also, you can print your brand’s logo on T-shirts and offer them with some of the specific products.
Social Media Advertising
Social media is the powerful tool to market your products. It covers the global area. You can publish your products images on Instagram to show them your product’s branding and quality. Other than Instagram, you can daily post some content on Facebook about your products special features and why they are worth to purchase. For example: If your milk company sell Ice creams in different flavors, then you just need to click their pictures and write the special thing about the Ice cream in the caption and post them on social media. It’s a simple and vast medium of marketing.
Participation in Sponsorship
Every business can’t afford sponsorship but if your business can afford then you can represent it as a brand by sponsor any event or sports team. This will increase your business’s benchmark.
Offer discounts on Festivals
Festival comes with the great selling opportunity for every food business. Milk products, especially sweets are the main featured products purchased by every customer. You can convert this opportunity in a huge selling option by offering a good discount on your products or you can offer discounts on products in packages. This depends on your decision that how you can offer your services to customers.
Online order & Home delivery Facility
For this, first you must have a website or you can list your business in online directories also. There are so many good directories available for food businesses. Online order facility saves customer’s time and easy to order. Customers no need to go anywhere and they can get the required products at home directly. Every customer wants to get things at home. If the customer will satisfy with your product and services, they will give your business good ratings and this will increase your customers.
Video marketing is the biggest source of Facebook. If you make a short video ad of your company’s products and their benefits, then by using Facebook video marketing to boost this video, they will serve up to 1 billion views per day to your video. This can give you larger no. of new customers because visualization is always effective than any other media.
Run a Contest
Hold an interesting contest related to your products and offer some good prizes for the winners. People will definitely show up in droves and they will like to know more facts about your business.
Offer some combo of products
Customers always have an eye on combo offers of any company like “Buy 2 Get 1 Free” or “Buy Yogurt with Family Pack of Vanilla and Get 6pcs bowl set Free”. A customer always tries to find out these offers on every product while shopping.
Connect with smaller business
You can associate with the smaller business that is looking for good branding and promotes their services and they will offer your products to their customers. This is an effective way to market your products in other areas even.
Grow your Email List
Email marketing is always the king of online marketing. This is the cheapest way to connect with your customers regularly and you can take feedback about your products from the users. An email also can be used to give updates, offers, and new products launching for your company. Customers also want some medium to be in touch with the company on regular basis.
The radio ad is the best reach to get your message to the listener’s ears. This is an excellent way to target your key audience.