Selling precious gems and jewellery can be a simple and daunting task. It can be as simple if you have the right marketing strategies. With the implementation of the marketing strategies, you can increase the sales of your store. It can be a daunting task if the right marketing strategies are not implemented in the right manner.
How to promote your precious jewellery business?
- Make a wonderful logo which constitutes an essential part of the brand identity to attract the attraction of customers.
- Put on hoardings at different places in your local town to be visible for your precious jewellery business.
- Make sure to collaborate with online selling ecommerce sites like eBay ,Bonanza and Amazon.
- Make sure to design and distribute pretty business cards to get new and repeat sales.
- Tie up with other related business stores like malls, bridal cloth stores, beauty parlours.
- Do not forget to encourage your clients to give gifts and promotional presents to for giving your business review.
- Make sure to take participate in exhibitions, fashion stalls, beauty contest and other events to make new business partners and clients.
- Make sure to support good charity event causes for fundraisers to introduce your business to the new regions.
Hence we are discussing the marketing strategies that can increase the sales of your gem and jewellery store.
Understand your gems and jewellery-
You must understand your product well. You are not required to get a degree or be a gemologist but must have information about gems and stones, laboratory services and instruments. You can contact Gemological Institute in your location and take them on campus or online classes.
Make a business plan-
You must design a business plan that must focus on selling stones and gems. Some businessmen sell their products online while some sell offline. Some businessmen go to festivals and craft fairs to sell their products.
Purchase gems, stones, and jewellery from a dealer-
If you live in a location where some stones or gems are available locally, then you can buy them and polish and set them. If you want to connect with a dealer outside your locality, then you can find a dealer through Gemological Institute and connect them for purchasing gems and stones.
As an owner of a gem, stone and jewellery store with a business address, then you must apply for a business license from your respective city. You must also acquire Tax Identification Number (TIN).
Packing and shipping materials-
Gems and stones are required to be well-protected. Hence, you must purchase small padded boxes for each set of stones. Also, you will be requiring padded envelopes to mail your stones and gems if you want to ship to other places. Also, design labels to place on the boxes so that your customers may contact you if required.
Participate in local events-
You must attend the local events and build a website. You must have brochures ready with sufficient information about the gems, stones, and jewellery. This information will tell your potential customers what are you’re offering them in terms of products and services. If you own a store, then you can hold a grand opening event and offer different events. In this way, you can attract the customers and increase the sale of your gem, stones and jewellery business.
Identify your competitors-
The best way to get success in your current business is to have the information and knowledge about the marketing strategies of your competitors. You can search online for local jewellery stores. Make a list of things that they are doing. Make notes of the email list, and their social media presence. You can visit local craft fairs and look out for similar jewellers. You must observe what things they are doing. Compare your USP with your competitors. Do the SWOT analysis of your marketing strategies.
Know your target audience-
In order to better understand about your customers, you can write down a simple paragraph about your prospective customer, a family earning and location. Try to understand your client persona. There are various benefits to understand your customer. You can concentrate on making products that attract the target customers. You find it easier to make marketing strategies like target customer and target market. It will be easier for you to design marketing ideas that will increase the sales of your product.
Online marketing strategies-
When you have identified the target customers, then the main part is to make a promotional plan that will help you to achieve goals. You must work on the strategy that how you can reach to your target customers and will convey about your business. The simple online marketing plan can include things like setting a website or improving the existing website. You can sign in the communities to sell your products. You can have the social media presence on various social platforms. You can also start an email newsletter and blog to attract the customers. The marketing strategies must be devised that is simple and customer focused.
Offline marketing ideas-
While devising the offline marketing strategies, focus on how to get the target customers and how the objectives can be fulfilled. You can attend local craft fairs around Christmas and New Year. You can create attractive business cards or leaflets to distribute at the craft fair. You can also meet at the local meetings. You can also go for local press coverage.
Monitor the results-
It is very essential to analyze marketing goals and plans. Also, track your progress. By evaluating the strengths and weakness, you can analyze that which marketing strategy is working for you and which marketing strategy is not working. This will also help you to revise your marketing strategies.
Stay updated on trends-
You are required to keep yourself updated with the latest trends in beauty, style, and fashion business. You must be aware that what kind of stuff celebrities are wearing. Your target customer must be the young women who are passionate about the latest trends. Hence, you must have the latest collection of fashionable jewellery that is also affordable.
Invest in good marketers
You need high qualify marketers who could reach to your target customers. The high-highly experienced marketers know how to create a strong marketing platform for your brand. They will increase the sales of your gems, stones and jewellery business.
Invest in high- resolution photography
Showing off your jewellery isn’t a matter of having photos. You need high-quality photos to capture the details of the beautiful design of your gems. Because photos can clearly show the quality and beauty of your jewellery will make your jewellery business marketing much more effective because prospects will instantly be able to see that you have something worth buying.
Send your first newsletter
Email marketing is brilliant to engage your customers. Whether you have a new product or you want to inform your customers on a new offer, an email is a great way to do this. Aim for short, clear and concise emails and build your subscriber lists by promoting it on your website and at craft fairs.
A good place
This is also a major factor that affects your market. People only buy those things, they find it attractive and pleasant to their eyes. If your store is in a good place then only you can reach your targeted customers. So always choose a place where people could reach without facing any trouble. This can make a huge difference if your store is in a good place.
How to drive sales to precious jewellery business ?
- Make sure to share your promotions on Facebook ,instagram page and you tube.
- Spread pamphlets and advertise nice flyers and put them around town and communial areas.
- Make sure to highlight new designs jewellery trends for special occasions and go live on your website or YouTube for increased publicity exposure among new customers.
- Make sure to give special offers ,affordable fashion type purchasers around mother day ,holiday and wedding seasons.
- Make sure to announce participation support in media through television and radio advertisements for brand awareness and publicity exposure and increase sales to your business.
- Launch your jewellery ecommerce site and ready to respond for customer question and fulfil order in a timely manner
- Make it easy for users to contact your company with products delivery questions.
We have discussed various marketing strategies that can boost the sales of your business. Hence, you can implement these marketing strategies as per your requirement. The effective implementation of the marketing tips will help your business grow. You can devise both offline and online marketing strategies. Every marketing strategy has its own benefits.
You must also analyse the marketing strategies on a quarterly basis and monitor the sales of your business.