The concept of marketing is that power without which a good business cannot attain much success. The same case is visible when we refer to a specs store business where the scenario of tough competition makes marketing even more challenging.
How to promote your Specs store?
- Put signs, boards at the entrance of the store, decorate store window door with products and offers to attract passing visitors.
- Get sponsorship with community events, shows, and local seminars that make your brand popular.
- Organize programs or camps at senior centers, schools old-age homes, and give out promotional discounts.
- Make sure to list business in web directories, Google listing, and Google maps to provide easy access.
- Get an online presence through a professional website; sell online products with amazing offers.
Standing and competing in front of the popular brands should not undermine your business worth. Some essential marketing tips have been summed up below to give you a better idea.
Here are Some Best and Effective Specs Store Marketing Ideas to boost sales of your Business.
Gather Identity on Social Media
Making social media profiles is like stepping towards a successful marketing plan. The network of your followers can be expanded on Instagram, Facebook, and LinkedIn without a second thought.
Here, it is to be noted that social media is not only associated with boasting about your brand but to humbly present the character of your business. Gradual interactions with other businesses on social sites are also helping to strengthen the customer base.
Increase the Lines of Walk-In Customers
The forefront of your business store always gets some undivided attention from the people walking on the roads. That is why it should be as magnetic as possible. Though this may seem like an old-school tactic, its relevance cannot be doubted. So,
- Keep the shop sign in a proper working state.
- Take out a few minutes to drop business cards on the notice boards of other neighbouring businesses, so that even their customers feel the desire to purchase a pair of glasses.
Sending newsletters via emails catches the maximum amount of customer attention if they carry special offer news. Also, tricks like free eyesight check ups at your store can heighten the number of sales each day. For all this, you just need to assemble some customers’ email addresses. This can be done anytime when you inform them that their spectacles have been created – ask them freely to sign up for your newsletters.
Make Long-Term Relationships With the Customers
Most of the business world rests upon the theory of repeat business. This comes from keeping long-lasting relationships with the customers, so whenever they have a new need they return back to your store. All you require is a set of correct strategies that can influence the old customers such as delivering mails that have offers exclusively for them.
Ask for Referrals
For making occasional purchases people tend to follow the advice of a neighbor or a friend. This is how the importance of referrals comes to the surface. Hence, to make sure that only nice words are spread about your specs store ask after-sale questions to the customers like – ‘Did you find any problem with any of our products that would inhibit you from referring to your friend’.
Perform Market Research
One brilliant way in mastering the art of the consumer market is to handle the projects of deep market researches. This will make your mind more accessible to client satisfaction ideas since you will know their choices well. Also, you can upgrade your specs store in accordance with the latest trends.
Launch Products and Offers Online
Launching a product or an offer online has its own charm. A larger part of the people will be able to know about your business as the launch news goes viral over the Internet. A LIVE launch session is going to hit maximum likes and hence more fan following.
Look for Ad Space on Other Websites
It will be easier for the customers to accept you in a climate where there is already some guarantee and huge customer lines. We are talking about some other reliable websites where customers have already invested their trusts. Uploading content on Ad Space on such websites is therefore undeniably important.
Show Valuable Comments
Your business blog will gain interests of fine customers only when the content on it is extraordinary or some well-known personality has taken time to leave a comment on it. Leaving impressive comments from the sides of the reputed businessmen can be a source of everlasting attentiveness for the customers.
Post Twitter Ads
One fantastic achievement of Twitter is its engaging advertisements that are quite easy to post. Moreover, the amount paid for such ads is comparatively less. The only thing to be kept in mind is to ensure that they do appeal to your targeted audiences.
Be a Part of Joint Ventures
Well-established joint ventures which comprise of well thought of persons should be on your marketing list. Since these ventures will be addressing a greater proportion of public arenas, you definitely have a chance to take your business to the next level.
Increase the Number of Outdoor Promotions
Promotional marketing conducted under the Sun and in front of the direct eyes of the customers is going to leave a solid impact on them. Creativity, excellence, and newness should be seen in your efforts and presentation skills.
Give Away Coupons
Although, hard cash is always given preference in matters of business, but sometimes putting it aside also helps. You ask why? Well, this is because you are going to lure your customers by offering them coupons. This can be seen as a major help for those who want to know more about your business or have no knowledge of it at all.
Custom designed pamphlets are capturing and conveys the message of the business store very conveniently. You can pass a pamphlet in the hands of a customer whenever he leaves your specs store after shopping. Add pictures related to sunglasses, eyesight spectacles, etc. to enhance the overall appearances of the pamphlets.
Reveal Your Strengths
It is praiseworthy to focus on the positive side of your business set up. In the beginning, everything cannot be perfect, yet you can take the charge to exhibit the best part of your specs store before the customers. Provide them with the best services and never compromise on their demands.
Demonstrate the Quality
When it comes to buying glasses, people first check the quality of the lens and then move their focus over the frame design and its durability. Presenting a good test of your items before them will lead them to hope for the best even in the upcoming times and will certainly elevate their beliefs in your business.
How to drive sales to your Specs store?
- Publish advertisements in the newspapers and radio.
- Get the posters and banners displayed at the bus stops, malls, and roadsides to catch the attention of the public.
- Attract clients through promotional offers, discounts, customer loyalty programs.
- Build amazing connections through social media platforms by posting new offers, arrivals, product images, and a lot more.
- Send out regular emails to customers about your optical store to maintain long term connection.
- Request your happy customers to write good reviews about your store on the website or social media pages.
Here are Some Important FAQs about Spec Store To Ger more detail to boost sales
Specs stores generate revenues for every pair of glasses sold, whether online or with a brick and mortar. Experienced entrepreneurs say that profit margins are much greater than many other forms of retail stores in accordance with the right supplier.
While you do not need to be an expert in eyewear, knowledge of the various forms, tints and styles would be helpful. It helps ensure that every customer goes out with the best product for his or her particular requirements.
Customer service experience and skill will also be useful. Such interpersonal skills can allow you to develop and maintain ties with merchandise dealers – a key component of the overall success of your company. We recommend that you have experience in the retail sector, because it offers invaluable insight into the management of such establishments and understands your customers ‘ requirements.
Statistics show that while only 20% of customers are in need of corrective eyewear, virtually each person will purchase Specs during their lives. This expands your pool of potential customers considerably. More factors such as low per unit cost, high profit margins, growing demand and low shipping costs give entrepreneurs a lot of space for growth, considered as a business enterprise.
Specs shops earn revenue from each pair of glasses sold online or with a brick and mortar. Experienced entrepreneurs show that profit margins are much higher when aligned with the right manufacturer than many other retail stores.
Eyewear has become a key element in the personal style of a individual. It gives insight into one’s preferences and is the ideal compliment for any look. As a result, many customers invest in multiple sunglasses, ensuring that any time they head out, they have the “right” pair.
In the first place, your shop location and the product in which you want to invest will depend largely on the cost. When you want to open an online store alone, prices would be considerably lower. It will in some ways hinder you, because a number of customers choose to test their sunglasses before buying.
Make sure you have ample space to hold all your inventory if your business model calls for an online shop only. It should be easily accessible and stored for safekeeping by every pair.