There are many individuals who are suffering from sleep deprivation. The simple task of sleeping at night seems impossible for all the insomniacs out there. So the prospect of starting your own mattress business is already affecting the lives of people in a good way. Remember you are selling comfort and sleep, the two most enduring needs of a human. So in order to properly sell it, some marketing strategies are in need for implementation.
How to promote your Mattress business ?
- Design an attractive logo and put a signboard to attract local visitors.
- Partner with related business partners like hospitals, wedding organizers, hotels to get more orders.
- Design a website and sell products over it.
- Make sure to register your brand in business directories.
- Host a health fair or seminars within the premises to compel people to visit your company.
Here are some best marketing ideas for mattress Business to get more Customers and increase the awareness of your Business.
Niche helps the business in catering to the demands of customers in a satisfying manner. One other attribute for selecting your niche is that it helps in targeting your customers. There are niches present in the mattress selling business as well. Some of the popular niches in this realm are Gel Mattresses, Air Bed Mattresses, Water Bed mattresses, innerspring mattresses and Latex mattresses. You can also choose multiple niches before venturing into your mattress business.
You need to spend time researching the market in your locality or rather where the physical store is situated. It is the first and foremost step before launching your advertising campaign. You need to ask some questions regarding your target audiences like are the advertising campaigns limited to middle age adults or newlyweds or new homeowners? Would you able to sell a mattress to the families that have small children or the advertisements will only attract couples who are childless. You will need to figure out the answers to these questions in order to plan your further marketing strategies.
-A Chance for Evaluation
Customers are not likely to make a purchase if they are feeling nervous due to the fact that they are being constantly watched. You need to train your employees or create a storewide policy of allowing the customers to evaluate your product by not invading their privacy. By introducing this kind of policy you make the customer feel at ease and that plays a crucial role in their decision of whether to make a purchase from you or not. Once the implementation of such policy is done, don’t forget to mention it on your advertisements and official website.
-Host an Event
Hosting any kind of events allows you to showcase and test your products in front of an audience. It is a great opportunity for testing out your wide range of mattresses that the business has to offer. You can also host themed events such as sleepovers on an afternoon as the majority of us likes a good old napping time. Serving popcorns and candies is a brilliant way to garner some audience for such events. To make the store a little bit homely, you can encourage the younger base of customers to bring the stuffed toys of their choice. It’s the short nap that they took on certain business premises that will publicize your mattress business.
Hosting events has its perks as well. You get to socialize in a more friendly way with all your customers. Use these opportunities to meet local wedding photographers, wedding vendors and bakeries. Try to sneak in the idea of collaborating with them. You can ask them to share your business information with their customers who are more likely to start their new life. And any new life needs the comfort of sleeping to fight off everyday stress. And in return keep their business cards ready in order to return the favor.
Through the means of advertising campaigns inform the buyers that they have the necessary financial freedom in making a purchase from your business. By doing so, it will make them feel better in terms of choosing the mattress of their choice rather than opting out for the one which is cheap. Customers also like to believe that they have got plenty of choices to choose from. So, through the ad campaign describe all types of mattress including the brands’ styles and sizes that your business has to offer. Adding money back guarantee, if the product is not efficient enough to sleep will make the customers trust your business.
-Use the Holiday Themes
Using the holidays to your business’s advantage is another great way to market the mattress business. Look for holidays that are on Fridays so the three days long holiday weekend becomes the ultimate shopping opportunities for all the buyers out there. Create ad campaigns that are based on a certain theme of holiday and through the use of it, establish the sale period mentioning dates and events. You have to align your ads with various festive holidays so as to create business opportunities during those days. This is one of the substantial ways of spreading the mattress to a wider group of potential customers.
Community newspapers are a budget-friendly way to advertise your products specifically targeting the areas in your locality. Well, some people may have categorized this technique as old and pale, but there are still great numbers of people who are more receptive to this kind of advertising. The ads have to look interesting in order to convey the information properly. If you want to appeal to a younger group of audience, the local college newspaper is the way to go. Look for communities with luxury homes and high incomes and try to advertise your high-end mattresses in those areas. This way, people from each and every community are familiarized with your business.
You can try to host a Health fair by partnering with other business owners from your locality. With the involvement of more people, the fair can attend its growth in terms of size and the reach of such promotions. You can also invite some guest speakers to talk about some other health-related issues which are essential for any health fairs to sustain. Hosting a health fair is a great way of advertising your mattress business mixed with the notion of helping potential customers.
While some of the businesses don’t entirely depend on its official website to sell their products, but the use of online presence can be of great help. With the help of your website, you can promote your product’s features and explain the major differences between the different types of mattresses. Make the readers invested in your website by talking about the duration of mattresses longevity. This is the first and vital step in terms of marketing your business online.
Nowadays people want to be informed and know more about the company they buy from but at the same time, they don’t want to feel overwhelmed by the overuse of advertising. To balance this out, send a newsletter once a week that will remain relevant in their inboxes as well as informing them about the updates and discounts your mattress business has to offer.
-Social Media Marketing
Creating a business based page on any social media platform is absolutely vital in reaching a wider set of audience who are social media geeks. Some people don’t seem to have much life outside the world of social media. And the ratio of such people is increasing day by day. So, in order to garner interest from such people, marketing your mattress business via social media sites is the new form of digital marketing.
How to drive sales to your Mattress business ?
- Put flexes, broachers, banners, billboards at the crossroad or community areas to attract visitors.
- Offer discounts, cashback offers, free gifts and seasonal deals to grab people’s attention.
- Advertise through lifestyle magazines, newspapers or radio.
- Do not forget to maintain social media pages on a regular basis with activities of the store and customer stories.
- Ask clients to share testimonials on the company’s website or social media pages.