A pickle business is a small scale business. It can turn out to be a profitable venture if you know how to promote it through innovative marketing techniques. Marketing will help you to appeal to your target audience and attract them to visit your store.
Here are few marketing ideas for a pickle business that will help in generating new customers and retaining
the loyal ones.
Advertisements will help people know about your pickle business. Use innovative advertising techniques that will attract customers to your pickle store. Highlight the specialties of your business in all the advertisements. Advertise your business in local newspapers and magazines. You should also use electronic media like TV commercials and radio to make people aware of your pickle store. Place banners and billboards in strategic locations where it is visible to your target audience.
-Quality of Your Products
You need to impress customers with the quality of your products. Be consistent in selling good quality products. Stock your store with a variety of pickle flavors like garlic dill pickles, bread and butter pickles, sweet and spicy pickles etc. Use fresh ingredients to make the pickles. If customers find your pickles to be tasty, they are likely to refer your store to their friends, neighbors, and relatives. Try to sell pickles that are not easily available in other stores. This will help your business to stand out in the market.
-Tie up with Local Businesses
Consider tying up with local businesses who are not your direct competitors. For example, you can ask the owner of the local grocery store to sell some of your products. Drop some of your business cards in such stores and request the owners to pass it on to their customers. In return, you should share a percentage of your profit with them for each successful referral.
-Participate in Local Events
You should participate in local events like fairs and food festivals. These kinds of events provide you the opportunity to showcase your products in front of potential customers. You can also sell free samples of your pickles to the visitors and also share your business card with them. Customers are likely to visit your store if they are impressed by the quality of your free samples. Your business will gain more exposure through participation in such events.
-Reviews and Feedbacks
You should ask your customers to provide review and feedback on your website and social media pages once they have used your products. It will let you know the opinion of your customers and most importantly it will allow you to upgrade the quality of your products if any kind of drawback is reported. Positive reviews and feedbacks will make your business popular among prospective customers.
-Create a Brand Identity
You should create a unique brand identity of your pickle business. Brand identity is the way in which you present your business to customers. Your products, packaging, website, the name of your business and logo will contribute to developing a brand identity of your pickle store.
You need to have a well-designed website that will make your online presence strong. You can design a website on your own with the help of online companies and templates or hire the services of a professional web designer. The website should feature all the significant information about your business. Upload photos of your products on the website and allow the customers to order them online. Maintain a list of your bestsellers in the website.
Search Engine Optimisation (SEO) will make your website visible to potential customers. It is an essential online marketing tool for any business. You need to register your website with online search engines and directories. This will allow clients to gain access to your website when they search online with keywords that are related to your business.
Promote your business through advertisements in social media. Create a page in popular social media websites which are dedicated to your business. This will facilitate your interaction with current and prospective clients. You can respond to their queries in social media. Share promotional content in the social media pages that will entice customers to your store. Also, upload photos and videos of your products in social media to reach out to your target audience.
Utilize blogging to promote your business. Blogging offers you the scope to showcase your knowledge and expertise in the realm of pickle business. You can write articles on how to make pickles at home or share the recipes. Customers who find these articles to be interesting are likely to visit your website or store.
You need to collect the email addresses of your customers when they visit your store. You can notify them about promotional offers through email. You can also inform them about the arrival of new products and send them newsletters via mail. Emailing also allows you to send exclusive offers to customers that are based on their specific choices and preferences.
-Business cards and brochures
Print business cards and brochures that will contain brief information about your business like the name, products sold and your contact information. You can distribute them to customers who are interested in buying products from your store. Make sure that the logo of your business is present in the cards and brochures.
Referrals will help in generating customers for your business. Request your loyal customers to refer your business to their friends, neighbors family members, and relatives. Thank and reward the referring client with a gift or free product for each successful referral.
-Discounts and deals
You should offer lucrative discounts and deals to your customers. This will encourage them to buy products from your store. Offer discounts on your products on festive occasions. You can also offer a discount to a new customer, like twenty percent off on your first purchase.
-Sponsor local events
The best way to spread awareness about your pickle business among the local people is to sponsor local events. You can connect with the local people through such events and it will also help in creating a strong network base as you get to meet people who are associated with different walks of life.