No matter it’s your birthday party, someone’s marriage function or you have to go for shopping you just love to dress up and do makeup to look best out of the rest. It’s your hobby and Beauty Salon business is the great way to pursue your hobby as your profession too. As lot of successful people are doing this. You just need to think, plan and execute it to start. Here one important thing to remember after the start of any business and that is marketing. Marketing has a vital role in the success of any business.
Here we are going to tell you the most effective marketing ideas to grow your Beauty Salon business. So let’s begin with this.
Create a Logo to build your brand
A logo with distinctive color and fonts will attract your customers to build your brand. This is a key part of your unique branding. When your client will enter through the door that has your logo, it will speak a lot about your work.
Offer Referral Discounts
This is one of the effective methods of mouth publicity. You can offer discount to your regular customers if they refer new customers. By doing this your customer will get a little bonus for doing your advertising for free. Just design a message and spread it to your all customers.
Have a Selfie Zone in your Salon
Everybody is crazy about selfie and posting them to their social media. You can design a corner at your salon and when your customer is ready after taking your services, they can take a selfie in your selfie zone where your brand will be promoted to everywhere.
You can create your own hashtag with ‘#’ and then whenever your customer will appreciate your services online, they can use that hashtag. It will give you a hike to grow your business profile easily.
Participate to Sponsor Local Fashion Show
As a salon owner you must getting involved in your community functions and shows. Arrange a local runway show to your salon in exchange for advertisement in brochure. Build public relation with media through the event. In the event try to show your salons services maximum.
Make a Website for your salon
The most important step to attract customers is to have a website of your business. Most of the people search you on google and try to find your official website to get all the details about your services and contact. So it’s a best way to design Perfect Website for same.
Use Facebook to promote your salon
Facebook promotion is the fastest media in the present time. Every age of persons is user of Facebook. You can create a page or group over there of your salon business and every day you just need to post some update in the visual presentations or you can post some content also. This will build a faith in your regular customer as well as there you will connect with so many new clients.
Announce special discount on occasions
There are so many occasions and festival comes in the every month and people try to look better than others. You can offer some discounts for these particular days to grab more customers.
Launch Combo offers
In the combo offers, you offer more than one service in some package amount. It always attracts to your customer that they are getting lot of services in the minimal price. Everybody wants to avail these types of offers.
Use Instagram and Pinterest
To show your services, visual is the best media. You can use Instagram and Pinterest for uploading pictures. These both social media is specially focus on the pictorial presentation. You can use before-after concept in uploading pictures of your client before the service and after availing the service.
Make Video profile
Video profile will clearly show that what exactly you do. This is best way to get views on websites like YouTube. There you can upload videos while you work with client. These short video will generate traffic and you get a chance to convert viewers into your new customer.
Display Testimonials from your clients
You can ask your customer to give feedback about your salon’s services and those feedbacks can be displayed on your website as well as you can display them to your salon’s testimonials dashboard also.
Run a contest with catchy tagline
You can even run contests by the time with using some attractive taglines like “First 100 customers will get a discount of 40% on all services” or “First 50 clients will get gift hamper by Lakme” like this. The choice is yours that what you want to offer.
Use SMS and Email Services
SMS and Email marketing are the part of mobile and social media marketing. In the SMS marketing, you can collect mobile numbers from your customers through different medium like enquiry form; feedback form etc. and then you can use bulk SMS service to get connected with your customer by sending them special offers, wishes or updates about your salon.
Just like SMS, if you have email ids then you can try it with email marketing. In Email marketing you have better ways to use graphics and content services to design your promotional message or mail.
List your business in Online directories
Near about 80% to 90% people says that they use online directories for reviews before stepping a single step. Online directories also used to search about the places nearby. If your salon is listed in local directories, then anybody can reach you from anywhere with the help of online research. There are many good online directories are available and that are really worth to use for marketing.
Know your competition well and be the best
Now last, but not the least is You must know about who your biggest competition in the market is and how you can become the best out of rest.