Websites are critical for the success of online businesses.
Whether you want your website to be an online presence for your business or platform where customers can actually buy or order the product.
You might even have a fully-functional e-commerce website with a fair share of traffic but not much of a purchase.
Well, if you have a high bounce rate on your website, there must be something lacking on your part that needs to be done.
With plent of information online regarding improving your website efficiency, appearance and other optimization to boost sales, sometimes still the vision seems vague and unclear.
But if you can actually see the small business websites just like you, but really doing excellent at their website design and interface.
So much so, that they have won awards and recognition from various credible platforms.
We have brought various successful websites of small businesses around the world, the best designs out there to get inspired.
Look and study briefly on what and how they are doing it right. Take notes and try to relate with websites that align with your brand.
So, here you go!
Spotify is a popular platform for listening music. Their latest iteration of the Spotify Design is really worth your time to look at
It has won the Honourable Mention Awards by Awwwards In 2020 only. They use bright colors, very smooth animation, drop shadows to give ultimate depth to their website.
The website is visually striking using the flat geometric design combined with the abstract accents to bring more character to the website.
Image Source: Sbr
Motivated Mornings is a website made with Squarespace and really impressive with its basic but really outstanding design and user-interace.
What really stands out is the clean and crisp look matched with the strikingly beautiful color scheme.
The website also has this minimalistic approach perfectly blended with fine use of whitespaces.
One would really love the font they used on their website, something that sparks the cheerfulness to the readers as supporting their theme.
It communicates very well to the users with all the required information and CTA buttons to work with.
Dropbox Business is a perfect example of providing a unique user experience to a specific targetted audience.
As comparison to any other user-based website, the target is not the end consumers but other businesses.
That means, it require more detailed information and proofs to convince businesses as a scalable solution for them.
It is simplistic, effective and took more of minimalistic approach towards the design.
The website design, the color combination and high-quality images complement the branding of the business.
Andy Warhol is a an artist, producer and film director, and that’s what very much encapsulated in his extremely well-designed vibrant website.
A real example of how website design can capture the style of an artist and cultivate similar energy.
The cursor on the website becomes the spotlight to navigate the website that converts every image portion into negative or inverses the color as it hovers.
It is quite colourful, dynamic and animated in different ways. Clearly a choice, not subtle rather big and bold emphasising the copy.
However, there are very subtle animation that doesn’t ruin the user experience for the visitors.
Image Source: webflow
Infuencer marketing has a huge impact on the progress of any business for its growth and flowing sales.
Traackr is a website for brands who want to tap in the huge sea of influencers, and that too the most relevant and suitable ones for them.
The website is highly efficient as a platform for both, the design stands out at the homepage of the website.
You see using them the bold and vibrant colors with scroll-triggered animations very well crafted with the design.
There is more than just a good-looking website and surely other pages with information are quite aethetically placed.
If you are a web designer agency, your website should definitely stand out and speak of the skill you’re offering.
HTMLBurger does an exceptional job in impressing the client or customer with their homepage only.
They chose to make it vibrant, colorful and punchy with their choice of colors and graphics.
With layout being very simple, the color scheme selected is still quite soothing to eyes and also easy to navigate through the whole website.
Change of color patterns also make you focus on particular areas or sections to read.
They went one step ahead, also using high quality animation making their website look playful and cheering.
It also speaks to their brand image they want to portray as someone creative, vibrant and with a sense of cheerfulness in their work.
Image Source: Marketo Blog
One of the really impressive websites from more on the lines of personal brand, is Gary Vaynerchuck.
The best speaks well about what GaryVee is all about. Since he is very into video content creation, it is evident they used a video as the featured graphic on the website.
It also reflects the kind of personality Gary is, as the website is to build the personal brand. You see how the website represents the boldness and direct approach to the users as Gary does too.
The design uses a selected number of colors, very basic with its choices yet extremely powerful and focusing toward the content.
Image Source: Hubspot
Another awardee website that you can learn from, is Feed. The website is as stunningly beautiful and interesting as their own business concept.
The understanding of what one can do with a web design and what are the possibilities, Feed really blurs the line and brings a great innovation in web design.
They blended the perfect balance of video and animation to their dynamic website with making the whole experience immersive.
Any use will be first pulled in with the visual design of the website, also making an atypical design with various unique web design elements.
It is highly recommended to visit their website to experience it and understand what makes it award-winning and win the title of “Site of the Day” Awards.
Rise is a cafe based in Connecticut featuring a very minimalistic, modern and sleek website with all the required information a potential customer would want.
It remains simple and easy to navigate for people going through the details, especially their menu.
They have made a good use of high-quality images but only where speficall required.
The approach of creating the website is clearly minimalist and not so dynamic, rather focussed to deliver all the relevant information about the cafe.
The website is powered by Squarespace where it is so easy to make your own website.
They have used the Atlantic template to make this website, in case you’re wondering.
Image Source: Webflow
Alley is the platform hosting events and providing opportunities to people, businesss and professionals to collaborate and work together.
It promotes the cultur eof co-working spaces and offers more than just infrastructure and feature-rich one roof.
Alley believes in how it brings together, sense of community and more happiness and so more productivity.
And the best part is one can easily get that from their website as that’s messaging the design and the overall interface speaks about.
Bold usage of fonts, large high-quality images, big feature image and guided menu, everything creates confidence and power in togetherness.
Image Source: ETQ
ETQ is another great example of taking a minimalistic approach to e-commerce website design.
The website is beautifully designed with plenty of whitespaces and carefully-laid down product placements.
It draws you in the very few selection of elements on the particular area of sceen you see.
Also the visuals of products are crafted with the overall design in mind which is quite clever.
A strong typography is used to stand out from the clean background making it confident and simple to understand.
It just focuses on the product and nothing else, that shows their dedication towards the product subconsciously through the design.
One of the websites that won the Site of the day (2020) at Awwwards, is Garoa Skincare.
They brought a great sense of extravagance to their products through very subtle and elite color palatte used on their website.
You will find the visuals high-quality, sharp and complementing the other design elements.
There is a balance of negative space with meaningful ad copy adding a simplistic yet effective elegance to the website.
Whitehouse.gov is a government website and made to address the whole nation, so it is essential to have a balance in their design.
The balance that goes for anyone and everyone in the country. It reflects the changes happening in the country.
More so, that the website is also constantly developing and changing. It is user-friendly, simple and minimalistic.
The homepage is very well optimised for easy user-behaviour and accessible reading.
It has a very clean design showing the sensibility of one-ness and equality in the community.
Image Source: Hubspot
Mikiya Kobayashi is a portfolio website of the product designer.
It is predominantly focused to present a very minimalist portfolia showing the work with subtlety in everything.
The work is standing out from the clean landscape and doesn’t try to brag out with any over use of text, graphics or anything.
The website was originally created in Japaneese, later translated in English to make it scalable to international grounds.
It is defintely a website that will make you rethink your approach towards portfolio websites.
The website was awarded as “Site of the Day” on 7th of April in 2015.
Image Source: Collegeinfogeek
Ali Abdaal is a doctor in the UK who is also a prominent content creator, creating Youtube Videos and podcasts as well.
He talks a lot about productivity, personal development, academics and other stuff as well.
His personal branding website is also a great example for professionals and aspiring personal brands to learn from.
The website is very informative and content-focussed to begin with. And the design is simple with Ali’s own picture at the forefront.
With utmost importance given to taking emails from the visitor is the next thing you see on the website which is one of the best strategies to pull off.
Rest, you can see plenty of categories, pages, and menus to offer tons of content with easy navigation.
Image Source: Hubspot
Woven Magazine is an online publication that publishes scoops or news about artists, celebrite, creators and crafters.
Being a magazine often states their design to be more vibrant and all ove the place to pick up anything, in terms of content or information.
However, they took a different route and established a very easy to consume, semi-minimalistic appearance.
Rather than heavy use of images or featured images, it focuses on showing one large picture of the recent blog at a time.
The online magazine is created to offer a distraction-free reading experience with ehgnaing easy-to read content.
You find the selection of fonts quite relaxing to the eyes and make it less pressure to read.
Even there are no intrusive ads, pop-ups or anything that takes you away from the content itself.
KeyNets is a well-known startup, growing great with their own pace. They provide vacation property rental services.
And they have this beautiful website, clean, minimalistic but yet very good use of design elements.
The colors are very calming and inviting to the visitors, focusing them more to read the messaging in a way they’re moving down or scrolling.
It also offers a live chat feature where any prospective customer can ask any questions or doubts to their customer care.
KeyNest used SquareSpace to build its awesome and creative website.
World Of Swiss
Image Source: Hubspot
Another airline website that won prestigious web design awards with the title “ Best User Interface” in the 2015 Webby Awards.
Well, when a website wins an award for its user-interface, you definitely need to see what they have done is so good!
To highlight, their website is highly immersive. It is designed to take you in what brands are trying to communicate with you.
They use strong images and visuals along with very subtle but effective animation, only enough to make it more engaging, not to stand out.
The website is extremely fast loading even with all the dynamic aspects of the portal.
Again, the focus is to offer what customers are looking for rightaway and that too in the forefront without other distractions.
With easy to consume the content and information, it has different sections to make it seamless to know what they need to know without even reading much.
Izzy Wheel is another example of a brand really having fun with their design and being creative about it.
With their highly vibrant and colorful bright pictures, they set a tone for what they stand for. ( no pun intended)
They offer wheelchairs with colorful patterns and unique design modifications. It shows their product in the best way possible along with their users.
The website uses the stick and transparent head making the user experience better, easy to click on the menu at any point or part of the website.
Navigation is super simple. Basically, everything other than them being creative with the color choices, everything is simple and easy to find.
They have used wix to make this colourful, vibrant and engaging website,if you haven’t guessed already.
Image Source: Hubspot
Awarded with the title “ Best Cultural Blog or Website” for 2017 Webby Awards, NOWNESS is certainly another great web design example to look at.
It is one of the coolest video blogs on the internet that is crowdsourced.
Most of the content published on the website comes from the independent creators making it a creative hub for various brands to tell their story and promote.
The web design smartly caters to the videos submitted to the website in the best way possible.
Image Source: Hubspot
Protest Sportswear won Site of the Year in 2016 by Awwwards where it refers to the website as a “shoppable lookbook”.
And that’s the first feeling you get with their website. The company reinvented on the part how they are going to market their product and used the website for this transformation.
Protest sportswear focuses on the ‘looks’ of their garments making their whole website extremely appealing to the potential buyers.
It is visually striking and gives you the best of the products, highly convincing and effective than the usual e-commerce catalog style.
They prefer a collage style to design their homepage as compared to all the traditional ways to portray.
It certainly speaks to small businesses about not being afraid to experiment with the design of the website.
El Pez ia hotel and restaurant brand coming from the niche of hospitality, their website does make the case of offering something experiential, soothing and inviting.
That much a website can impart through their selection of fonts, images, videos and color scheme.
El Pez does an extremely well done job in doing so.
However, since people want information, a lot of information about the hotel, their location, packagest etc, websites ensure they get convinced in their homepage only.
It provides a lot of information in different sections, making it reader-friendly and easy to consume.
With WordPress, they have also used the Elementor page builder to make the web page more dynamic, animated and alive.
Image Source: Hubspot
JOHO’s Bean is a website of imagery and storytelling.
You see the website speak boldly about their brand and what they are offering through high-quality images.
The visual design of the website is soothing and even sound-engineered to give an experience of their brand.
The website focusses to take the visitors to an engaging, informative and emotional journey of coffee beans.
This website was also awraded as FWA of the day on 8 July 2015 with the Favourite Website Awards.
JOHO’s Beans is a perfect example to learn how a website doesn’t have to be all graphics or formatted to look good.
The Teacher’s Guild
The proud winner of Best Associate Website won in 2016 by Webby Awards, The Teacher’s Guild is a great example for small businesses to look at and learn from.
They are basically a professional communicator of teachers, educators and tutors addressing the most critical challenges the world is facing today.
What is impressive about the website design is the striking balance between the diverse use of content types to convey their message.
You see all these collaborations, programes, approaches and all sorts of information at one place but it never overwhelms the visitor.
That’s something worth adapting to your own small business website, especially if you have tons of content to put out there.
The website also cleverly uses the whitespaces and images in a very balanced way.
Neither of them are excessive or overpowering as the website is not very vibrant or colourful and also not so minimalist as it does need to be.
There is perfect emphasis on the call-to-actions and buttons to help users make the call easily.
Image Source: Hubspot
Rainforest Guarians presents one of the well-designed immersive websites that also stands for a cause.
They seek to build awareness on the cause of the deforestation where this website allows the people to visit these villages virtually.
You can see different villages, waterways, natives and everything that makes up the Amazon rainforest.
The website design elevates the level of interactions that a website visitor can have with a website.
It also connects more to the cause they stand for creating a level of understanding through such immersive experience and information.
This is a perfect example of how web design is used to serve the purpose or objective of the brand.
Another popular Restaurant you can find in Los Angeles created this impeccable business business.
They are pretty known for being difficult to get the table there, always pre-booked.
The website plays a great role in that because they offer online reservations to the visitors.
So the website which is simple to navigate, full of high-quality images of their delicious food also offers easy functionality of online booking.
They put the business hours and reservation details easy to find or spot on the website.
Image Source: Hubspot
The website is focused on increasing your cravings for chocolate and that’s the way it should be.
The web design perfectly adapts the brand image and messaging also considering the target consumers and their desires.
When you see the website, it looks like having an online chocolate to say the best about it.
It uses the graphics at the fullest boosting your imagination for a chocolate and took a creative turn with content placements.
The website proudly wins the Site of the year in 2017 from Awwwards.
Why the visual works for this website is how it utlized the three-dimensional visual of a chocolate bar on the computer screen. It’s almost like you can grab it rightaway.
And that feeling surely creates some psychological effect to convince people to buy.
Supporting the instant purchase feeling, there is an “Add to Box” CTA button right at the top left of the screen, still highlighted to be clicked.
Sugared + Bronzed
Sugared-Bronzed, a Los Angeles-based beauty service business, made themselves a reall clean and minimalistic website.
The branding of their business is clearly depicted and identified in teh color scheme and appearance of their web design, so full points there!
They kept their website seemingly simple with some handful of vibrant animation in the navigation, giving it a more dynamic look.
Visitors can easily spot the book appointment sessions of the website with an all-time visit.
Their ecommerce websites are made to encourage impulse buying decisions and generate high sales through it.
Leveraging website designing and strategic designing to increase the sales is a crurical tactic to learn for all small business owners.
If you are wondering where this amazingly-crafted website is designed, it is on Shopify.