In the US, people are very passionate about their food habits. Snacks are an important part of the American palate and an average American puts great emphasis on his choice of snacks.
America has witnessed the rise and fall of many different brands of snacks, which were introduced in the market. Few, however, have remained in the market for a long time and have retained their top positions. They are known for their consistent quality and sensible pricing.
Top 10 snack brands in the US
Ritz Crackers was founded in 1934 by Nabisco. These snacks are circular and are sprinkled with salt on one side.
They have a small scalloped edge. Initially, they were introduced to provide the customers with an alternative to Sunshine biscuits- their primary competitor. But gradually it has earned a name for itself and has emerged as one of the most popular snack brands in the United States and even outside the country.
Ritz Crackers was named “The Best-Perceived Snack Brand” in a popular poll by the consumers from the United States. Various varieties of the snack are also available to suit the needs and preferences of different individuals.
Lay’s is another popular potato chip variety in the United States. It is currently a subsidiary of PepsiCo. It is also called Frito-lay along with Fritos.
The company was founded by Herman Lay in Nashville, Tennessee in the year 1932. Lay’s was the first company in the snack food manufacturing sector to have commercials on television. Owing to its huge variety of flavors, this snack brand has gained immense popularity among the consumers of America.
Potato crackers have always been a favorite among the people. Lay’s used this to their advantage and provided the customers with a tasty snack at an affordable price.
Doritos is another subsidiary of PepsiCo and it is produced by Frito-lay. The company manufactures tortilla chips in different kinds of flavors.
Initially, a place called Casa de Fritos near Disneyland in Anaheim, California produced the Mexican snack at a local restaurant. Doritos was introduced to the United States nationality in 1966. It was the first tortilla chip that was sold at a national scale.
Doritos has been a major sponsor of the super Bowl sporting events. The snack has now earned legendary status among the consumers of the United States and is very popular throughout the world.
Fritos got its name from the popular Mexican snack fritas. The company produces dipping sauces and corn chips. The company was founded by Charles Elmer Doolin in 1932. PepsiCo took over the company in 1959 and it has been a part of the Frito-lay subsidiary ever since.
Fritos are available in different varieties across the world. Frito Kid- the official mascot of the company has been very popular and attracted a lot of customers. This classic snack is equally popular in fancy parties in metropolitans as well as family barbeques in small towns.
Orville Redenbacher’s is perhaps the most popular popcorn brand of the United States of America. It is named after its founder who chose a few family farmers to grow the special kernel required for the recipe in 1952.
This variety is fluffy and lighter than regular popcorn. The brand is famous for being the only leading popcorn company that uses real butter in production. Redenbacher promised his customers that they would like his variety of popcorns better than the others. The promise is still upheld by the company.
Another snack brand that is extremely popular in the United States is Wheat Thins. The company sells whole-grain crackers that are baked. The product was first introduced in 1947 by the popular brand Nabisco.
Wheat Thins are available in many varieties and interesting flavors to cater to a wide customer base. The company undertakes skillful advertisement techniques to get the attention of the youth.
They participate in various college events and are very active on social media to make their products visible to today’s generation. Apart from the US, the product is equally popular in Canada, Australia, and other countries.
Another subsidiary of the Frito-lay company of PepsiCo is Tostitos. It is a popular brand of tortilla chips and flavored dips accompanying them.
The first national distribution of Tostitos occurred in the year 1980 and achieved instant success. The sale was historical for Frito-lay. Tostitos are now available in a variety of flavors to suit the palate of their huge customer base.
Tostitos are known for having an authentic Mexican flavor and using white corn. The company went through a lot of research and development to achieve this authenticity.
Cheetos was created by the founder of Fritos Charles Elmer Doolin in 1948. PepsiCo subsidiary Frito-lay took over the company in 1965. Cheetos are cheesy treats that are loved by the whole of America.
They are not only popular among kids but also teenagers and adults. The signature “cheetle” is stuck to your fingers when you eat them with bare hands and licking them off is a heavenly feeling. The official mascot of the brand is the Chester Cheetah which has also gained immense popularity.
Cheetos was the highest-selling cheese puff brand in the United States in the year 2010. The company has now developed 21 different varieties of its primary product in America.
Pringles is another popular American brand that sells wheat-based and potato stackable snack chips. The company was originally founded by Procter and Gamble in the year 1967. It is now a subsidiary of Kellogg’s.
Even though the brand is American, Pringles is sold across 140 countries. It is one of the most popular snack brands in the United States of America.
Pringles offered an easy alternative to people who were sick and tired of greasy, broken and stale potato crackers as well as the amount of air in the packets. This has been a major reason for the popularity of pringles in the US.
Another subsidiary of Nabisco which makes it to this list is Triscuit. It is a popular brand of snack crackers in the US. It is a variety of whole wheat wafers that are baked. Invented in 1900, the production of Triscuits began in New York in the year 1903. The company has been operating in the snacks market for over a hundred years.
The company claims to have a complete understanding of the needs and preferences of their customers. The brand has been providing a tasty and healthy snacking option to the people of America for over a century.
Even though this list is not exhaustive it gives us an idea about the major companies selling snacks to the people of the United States. All of them have the common quality of huge market presence, consistent sales, and dedication to quality. Each of these brands has a loyal customer base who hardly change their preferences.
This has been a major reason for the success of these companies for a prolonged period. The product portfolio of almost all these brands has increased over time and they have ventured out into other countries apart from the United States.