A lawn care business offers the services of cutting grass lawns, trimming around the edges, removal of debris and maintenance of turf, which includes fertilization, weed control, and pest control.
Most of the lawn care businesses offer regular service on a weekly, bi-weekly, or monthly schedule depending on the maintenance needs of customers. Services may be offered to residential customers, commercial customers, or both.
Start Gardening Business
Lawncare is actually an extremely competitive business. You need to have a desire to provide great service, a small investment, and a solid marketing plan to make your business successful. Gardening is related to planting trees, shrubs, flowers and taking care of them.
Who is Right for this Business?
Those who have succeeded in this business, they enjoy working outdoors in a variety of weather conditions. The temperature varies according to season change. During the summer, it may be very hot in certain locations.
This work requires enough physical strength and stamina to be able to lift heavy equipment in and out of a pickup truck and to push them around the yard. You can also have a training experience in gardening but that is not compulsory.
People who are friendly and like to talk with people are more likely to get customers. You need to be meticulous in the maintenance work in order to do a good job that customers appreciate. You can practice on your own lawn, to learn the skills needed to keep a lawn in perfect condition.
Best customers for you will be those who are willing to sign up for ongoing automatic payments. Such customers allow you to plan your budget far in advance.
You can also provide your services to local businesses, as they are typically willing to pay you more than residential customers and they are more likely to request for regular service.
Big operations with lots of lawns are excellent customers such as hospitals, office buildings, shopping malls, and schools.
The startup costs include obtaining a simple business license, equipment, supplies, promotional signage, flyers, business cards, a website and having a pickup truck. Determine your needs before purchasing the equipment.
You need to decide what you will need for your business and it will be based on the type of services you want to offer.
Set a Budget
You need to fix a budget before starting the business. The equipment you purchase will need to fall within that budget. If you don’t have enough capital to purchase them, you can lease them with fewer startup funds, although that will cost more in the long run.
You can decide to lease in the short term while you raise capital to purchase it at a later date.
You should know your market while setting prices for your services, research what other businesses charge for similar services in similar communities. Keep in mind the financial and social status of people living in your locality.
For example, a working-class neighborhood will not be able to pay the same as customers in a more affluent neighborhood.
It is also important that you know the cost of doing business when determining your rates. Take into account all the costs related to your business and then decide the amount you need to charge from each potential customer that will allow you to pay your costs and still make a profit.
If you don’t have an established clientele, you should offer lower, more competitive prices to obtain your first few customers. Once you gain a foothold in the market, build a referral network and portfolio of references, you can start pricing your services at more profitable rates.
Marketing your Business
You should devise effective marketing strategies to make your business successful. Set an advertising budget and try to stretch the amount in the most efficient means as possible.
There are many common methods of advertising your business which include ads in Facebook pages, classified ads, mailers, phone calls, door-to-door sales, referrals from existing customers and appearances at local or community events.
You should make your business visible to the potential customers. Print your company’s name on your vehicle, equipment and work clothes. Purchase business cards and pass them out wherever you go.
You need to have a proper business plan before you invest in the business. Plan the size and scope of your business. Write down all your ideas related to the business in a piece of paper. Set your goals and determine your vision statement.
Do the necessary cost-analysis based on your budget and also plan your marketing and promotion strategies. Fix a timeline that will guide your business, it will help you decide when to expand your business, reinvest in it etc.
Create a Website
Invest in creating a website dedicated to your lawn care and gardening business. The website should contain the photos of lawns that are maintained by you, flowers or fruits grown by you. It will help you interact better with your customers and also provide you with valuable feedback and reviews.
Hence, these are the few steps that will help you to start a lawn care and gardening business from home. Your aim should be to provide quality service to the customers. This is a kind of business that can be easily managed from home. You have to visit your customer’s site to provide your services.
A well-maintained garden or lawn in your home will also help in attracting customers. Hire trained and experienced staff who can do a great job in pleasing your customers. You should check regularly with customers, to see if there is anything extra, they need you to do. You will face tough competition in lawn caring and gardening business due to the low cost of entry and lack of sophisticated skills.
Research the market and find out the wholesalers from whom you can buy all the supplies and equipment in bulk and at a low cost. You can also offer additional services besides lawn caring like snow removal, landscaping to make your business more profitable.
Obtain all the permits and licenses before starting the business. Be patient and manage the business sincerely through hard work.